Core Viewpoint - The 2025 National Summer Cultural and Tourism Consumption Season has been officially launched in Qingdao, Shandong Province, aiming to stimulate consumer activity and promote the cultural tourism industry during the summer months [1][2]. Group 1: Event Overview - The event will feature over 4,000 cultural and tourism promotional activities across Shandong Province, with more than 1,000 A-level scenic spots and over 500 star-rated hotels participating in various discount offers [1][2]. - The theme of the consumption season is "Cultural Tourism Benefits the People, Sharing a Beautiful Life," focusing on summer cultural and tourism consumption characteristics [1][3]. Group 2: Government and Institutional Support - The Ministry of Culture and Tourism, along with various institutions, will coordinate a series of consumer promotion activities and benefit measures, including initiatives from the Civil Aviation Administration and the China Meteorological Administration [2]. - Financial institutions such as China UnionPay and major banks are launching cultural and tourism consumption financial incentives [2]. Group 3: Activities and Promotions - During the consumption season, over 43,000 cultural and tourism consumption activities will be held, with measures such as consumption vouchers, ticket discounts, and a total of over 570 million yuan in consumer subsidies being distributed [3]. - Qingdao plans to accelerate its development as an international consumption center city, with over 1,000 coastal tourism-themed consumption activities scheduled for the second half of the year [3].