Core Insights - Guangdong Province's cultural and tourism department has launched the "Enjoy Warm Winter, Travel to Guangdong" promotional campaign for early 2026, running from January to March, aimed at attracting visitors to celebrate the New Year in Guangdong [1][2] Group 1: Promotional Activities - The campaign features advertisements in major airports such as Shanghai Hongqiao, Beijing Daxing, and Harbin Taiping, using culturally resonant messages to connect with potential visitors [1] - The promotional strategy includes a strong online presence, with platforms like Dazhong Dianping, Weibo, Douyin, and Xiaohongshu engaging influencers to create content around the theme "Please Come to Guangdong for the New Year" [2] - Guangdong tourism has partnered with Hainan Airlines to offer a ticket lottery for flights from Beijing, Shanghai, and Harbin to Guangzhou and Shenzhen, enhancing travel incentives [2] Group 2: Engagement and Participation - From January 4 to March 12, participants can engage in the ticket lottery by posting content related to the campaign on social media, using specific hashtags and tagging Guangdong tourism accounts [2] - The lottery will announce winners weekly starting January 13, with a total of four rounds of announcements, and the ticket redemption deadline is set for March 12 [2]