Core Viewpoint - The article discusses the phenomenon of "Chicken Chop Brother," a viral internet figure who gained immense popularity during the National Day holiday, highlighting the interplay between grassroots influencers, local tourism, and the challenges of sustaining such fame in the fast-paced short video era [5][16][20]. Group 1: The Rise of "Chicken Chop Brother" - "Chicken Chop Brother," a 48-year-old man, became a viral sensation by selling chicken chops for 6 yuan, attracting long queues of customers willing to wait for hours [5][7]. - His sudden fame led to significant changes in his life, including increased work hours and responsibilities, as he was appointed as a tourism ambassador for Jingdezhen [7][14]. - The emotional value associated with his service, characterized by humor and warmth, contributed to his popularity, reflecting societal values of dedication and integrity [10][14]. Group 2: The Mechanism of Viral Fame - The article outlines the "star-making" mechanism of short video platforms like Douyin, which regularly promotes grassroots figures to maintain user engagement [13][14]. - The timing of "Chicken Chop Brother's" rise coincided with the National Day holiday, a strategic move by the platform to maximize visibility and engagement [13][14]. - The phenomenon illustrates a mutual benefit scenario where the platform, influencers, and local tourism all gain from the viral attention, although it raises questions about the sustainability of such fame [14][20]. Group 3: Challenges and Sustainability - The article highlights the transient nature of internet fame, noting that many viral figures, like "Noodle Brother," experience a rapid rise followed by a swift decline in public interest [16][18]. - The pressure on "Chicken Chop Brother" to maintain his role as a local tourism ambassador while managing the expectations of a growing audience poses significant challenges [18][20]. - The article suggests that while viral figures can temporarily boost local tourism, their long-term impact is limited, and cities must focus on genuine hospitality and cultural depth to attract visitors sustainably [21][22].

Core Viewpoint - The article discusses the phenomenon of "Chicken Chop Brother" in Jingdezhen, highlighting the intersection of internet celebrity culture and local tourism, as well as the pressures and responsibilities that come with sudden fame [3][4][6]. Group 1: The Rise of "Chicken Chop Brother" - "Chicken Chop Brother," a 48-year-old man, became a viral sensation during the National Day holiday, attracting long queues of customers willing to wait for hours for his chicken chop [3][4]. - His success is attributed to a combination of his humorous personality, consistent pricing over nine years, and a focus on providing emotional value to customers, particularly students [6][7]. - The phenomenon reflects a broader trend in short video platforms where ordinary individuals can achieve sudden fame through algorithm-driven exposure [6][7]. Group 2: Impact on Local Tourism - The local government quickly recognized the potential of "Chicken Chop Brother" as a tourism ambassador, appointing him as the "Cultural Tourism Promotion Officer" for Jingdezhen [3][4]. - His popularity has led to increased foot traffic and sales for local vendors, with some reports indicating that surrounding vendors' incomes doubled due to the influx of tourists [7][10]. - However, the rapid commercialization and management of the situation have raised concerns about the authenticity of the local experience, with some locals expressing a desire for the attention to shift elsewhere [13][14]. Group 3: Challenges of Internet Celebrities - The article highlights the transient nature of internet fame, noting that many viral figures, like "Chicken Chop Brother," may struggle to maintain their status and the expectations placed upon them [10][11]. - The pressure to balance being a relatable street vendor with the responsibilities of a public figure can lead to burnout and a loss of the original charm that attracted followers [11][12]. - The phenomenon of "fast fame" often results in a quick decline, as seen with other internet celebrities who have faded from public interest shortly after their peak [10][12]. Group 4: Long-term Implications for Cities - The article argues that while internet celebrities can bring immediate attention and traffic to a city, sustainable tourism requires deeper cultural engagement and genuine hospitality [14][15]. - Cities should focus on enhancing the overall visitor experience rather than relying solely on viral figures, as the latter can lead to a superficial understanding of local culture [15][16]. - The long-term appeal of a city lies in its cultural richness and the sincerity with which it treats both residents and visitors, rather than in fleeting trends [16].

顶流"鸡排哥" 这个国庆假期，互联网上的顶流，景德镇的"鸡排哥"李俊永算一个。 一个48岁的中年男人，靠几句俏皮话，把6块钱的鸡排干成了现象级顶流。全国各地来的顾客排队4～5 个小时，甚至在雨中排队，只为了体验"6元的鸡排，60元的情绪价值，600元的服务体验"。 爆火之后的"鸡排哥"生活有了明显的变化。肉眼可见的是，作为网红，他更忙了。此前他每天早上6点 出摊卖肉夹馍，中午回家备料，下午3点再出摊卖鸡排，火了之后更是要站到晚上10点多，一天工作接 近20个小时。 因为实在太忙，他不得不动员起自己的家人，鸡排嫂、鸡排奶、鸡排舅、鸡排侄……全家上阵，搞出一 个"鸡排世家"。但他还是累到"忙出痛苦面具"，手臂上全是新旧烫伤的疤痕。 有网民称，"鸡排哥"明显很疲惫，连曾经逗笑顾客的脱口秀式互动都消失了，只剩沉默疲惫，感觉 他"累到没有情绪价值"。 更大的变化是，他身上有了责任，被授予"景德镇文旅推介官"的称号，参加各种会议和宣传活动，成了 瓷都文旅的流量担当。当地也迅速成立工作专班、保洁专班等维持现场秩序，为"鸡排哥"提供保障。 一切看起来都那么合拍——景德镇渴望一个能带动城市出圈的网红，"鸡排哥"也得到了一个普通 ...