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Core Viewpoint - The article discusses the phenomenon of "Chicken Chop Brother," a viral internet figure who gained immense popularity during the National Day holiday, highlighting the interplay between grassroots influencers, local tourism, and the challenges of sustaining such fame in the fast-paced short video era [5][16][20]. Group 1: The Rise of "Chicken Chop Brother" - "Chicken Chop Brother," a 48-year-old man, became a viral sensation by selling chicken chops for 6 yuan, attracting long queues of customers willing to wait for hours [5][7]. - His sudden fame led to significant changes in his life, including increased work hours and responsibilities, as he was appointed as a tourism ambassador for Jingdezhen [7][14]. - The emotional value associated with his service, characterized by humor and warmth, contributed to his popularity, reflecting societal values of dedication and integrity [10][14]. Group 2: The Mechanism of Viral Fame - The article outlines the "star-making" mechanism of short video platforms like Douyin, which regularly promotes grassroots figures to maintain user engagement [13][14]. - The timing of "Chicken Chop Brother's" rise coincided with the National Day holiday, a strategic move by the platform to maximize visibility and engagement [13][14]. - The phenomenon illustrates a mutual benefit scenario where the platform, influencers, and local tourism all gain from the viral attention, although it raises questions about the sustainability of such fame [14][20]. Group 3: Challenges and Sustainability - The article highlights the transient nature of internet fame, noting that many viral figures, like "Noodle Brother," experience a rapid rise followed by a swift decline in public interest [16][18]. - The pressure on "Chicken Chop Brother" to maintain his role as a local tourism ambassador while managing the expectations of a growing audience poses significant challenges [18][20]. - The article suggests that while viral figures can temporarily boost local tourism, their long-term impact is limited, and cities must focus on genuine hospitality and cultural depth to attract visitors sustainably [21][22].

Core Viewpoint - The article discusses the phenomenon of "Chicken Chop Brother" in Jingdezhen, highlighting the intersection of internet celebrity culture and local tourism, as well as the pressures and responsibilities that come with sudden fame [3][4][6]. Group 1: The Rise of "Chicken Chop Brother" - "Chicken Chop Brother," a 48-year-old man, became a viral sensation during the National Day holiday, attracting long queues of customers willing to wait for hours for his chicken chop [3][4]. - His success is attributed to a combination of his humorous personality, consistent pricing over nine years, and a focus on providing emotional value to customers, particularly students [6][7]. - The phenomenon reflects a broader trend in short video platforms where ordinary individuals can achieve sudden fame through algorithm-driven exposure [6][7]. Group 2: Impact on Local Tourism - The local government quickly recognized the potential of "Chicken Chop Brother" as a tourism ambassador, appointing him as the "Cultural Tourism Promotion Officer" for Jingdezhen [3][4]. - His popularity has led to increased foot traffic and sales for local vendors, with some reports indicating that surrounding vendors' incomes doubled due to the influx of tourists [7][10]. - However, the rapid commercialization and management of the situation have raised concerns about the authenticity of the local experience, with some locals expressing a desire for the attention to shift elsewhere [13][14]. Group 3: Challenges of Internet Celebrities - The article highlights the transient nature of internet fame, noting that many viral figures, like "Chicken Chop Brother," may struggle to maintain their status and the expectations placed upon them [10][11]. - The pressure to balance being a relatable street vendor with the responsibilities of a public figure can lead to burnout and a loss of the original charm that attracted followers [11][12]. - The phenomenon of "fast fame" often results in a quick decline, as seen with other internet celebrities who have faded from public interest shortly after their peak [10][12]. Group 4: Long-term Implications for Cities - The article argues that while internet celebrities can bring immediate attention and traffic to a city, sustainable tourism requires deeper cultural engagement and genuine hospitality [14][15]. - Cities should focus on enhancing the overall visitor experience rather than relying solely on viral figures, as the latter can lead to a superficial understanding of local culture [15][16]. - The long-term appeal of a city lies in its cultural richness and the sincerity with which it treats both residents and visitors, rather than in fleeting trends [16].

Core Viewpoint - The rise of "Chicken Chop Brother" as a viral sensation during the National Day holiday highlights the intersection of grassroots entrepreneurship and social media dynamics, showcasing how a simple food stall can become a cultural phenomenon and a tourist attraction [2][10][19] Group 1: The Phenomenon of "Chicken Chop Brother" - "Chicken Chop Brother," a 48-year-old man, became a viral sensation by selling 6 yuan chicken chops, attracting customers who are willing to wait 4-5 hours for the experience [2][3] - His life changed significantly post-viral fame, with increased working hours and the involvement of family members to manage the demand, leading to a "Chicken Chop Family" [3][5] - Despite the success, he showed signs of fatigue, losing the engaging interactions that initially attracted customers [4][10] Group 2: The Role of Social Media and Marketing - The success of "Chicken Chop Brother" is not merely a grassroots success story but is also influenced by social media platforms like Douyin, which utilize a "traffic lottery" mechanism to promote viral figures [7][8] - The platform's strategy involves creating a buzz before holidays, leading to a surge in popularity during peak times, which has been observed with other viral figures [9][10] - The algorithm-driven promotion of such figures creates a win-win situation for the platform, the influencers, and local tourism, but also raises questions about sustainability and the pressures on these individuals [10][15] Group 3: Implications for Local Tourism - "Chicken Chop Brother" has been appointed as a cultural tourism ambassador for Jingdezhen, reflecting the local government's desire to leverage his popularity for tourism promotion [5][6] - His presence has reportedly boosted local vendor incomes, demonstrating the potential for grassroots figures to drive economic benefits in their communities [10][19] - However, the rapid influx of tourists has led to challenges such as overcrowding, increased prices, and strain on local infrastructure, highlighting the need for better management of tourism growth [18][19] Group 4: The Future of Viral Figures - The phenomenon of rapid rise and fall of viral figures, such as "Chicken Chop Brother," raises concerns about the long-term viability of such fame in the context of local tourism [11][12] - The transient nature of social media fame often leads to a quick return to normalcy, as seen with other viral figures who have struggled to maintain their popularity [12][14] - The challenge remains for cities to balance the excitement generated by viral figures with sustainable tourism practices that enhance visitor experiences without overwhelming local resources [18][19]