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专访丨巨星传奇CFO赖国辉:坚持长青IP运营和生态间协同 而非追逐短期爆款
Mei Ri Jing Ji Xin Wen· 2025-12-14 04:17
Core Viewpoint - The company aims to leverage its unique IP assets and strategic partnerships to create a sustainable and long-term growth model in the competitive IP market, focusing on high-value collaborations and innovative product offerings [1][10]. Group 1: Strategic Partnerships and Investments - The company has become the only private shareholder of the Bird's Nest, a premier global performance venue, which will enhance its collaboration with top artists and expand its IP-related services [2][5]. - The investment in Galaxy, the agency of K-pop star G-Dragon, is expected to significantly contribute to revenue growth in the coming years, particularly with the upcoming 20th anniversary of Bigbang [5][14]. - The company is focusing on creating a long-term cooperative ecosystem through its partnerships, which will extend to global performance systems [2][10]. Group 2: Unique IP Management Approach - The company differentiates its IP strategy by not directly comparing its IPs, such as G-Dragon and Jay Chou, but instead focusing on their unique characteristics and market positioning [6][7]. - The operational model is designed to avoid the high risks associated with "hit-or-miss" strategies, emphasizing continuous creation and management of IP value [6][10]. - The company is building a diverse IP matrix that includes celebrity IPs, digital personas, and original content, aiming for a comprehensive approach to IP monetization [8][12]. Group 3: Revenue Generation and Market Position - The company has established a high market valuation, with a price-to-earnings ratio of approximately 130, attributed to its unique and multi-dimensional business model [14][15]. - The strategy includes launching over 700 SKUs in collaboration with more than 200 brands, which helps mitigate market risks and supports sustainable revenue growth [14][15]. - The company anticipates significant revenue and profit growth in the next few years, driven by its strategic resource acquisitions and innovative business model [15].