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港股异动 | 李宁(02331)涨超4% 宣布入住美团闪购平台 布局即时零售渠道
Zhi Tong Cai Jing· 2025-10-23 01:53
消息面上,据李宁官微消息,10月20日,李宁品牌正式宣布入驻美团闪购,全国近百座城市的近千家门 店同步上线。借助李宁线下门店作为前置仓储节点,订单可实现就近分发、快速拣货与即时配送,大幅 拓展门店原有的服务半径。目前,消费者可在美团闪购一站式选购李宁及李宁YOUNG系列产品,涵盖 跑步、篮球、综训、羽毛球、乒乓球、户外、网球、匹克球等多个运动服饰与器材。双方已完成商品、 价格、营销、库存及会员五大核心系统的全面打通。 (原标题:港股异动 | 李宁(02331)涨超4% 宣布入住美团闪购平台 布局即时零售渠道) 李宁方面表示,此次合作是品牌"单品牌、多品类、多渠道"战略的重要举措。通过布局即时零售渠道, 李宁希望更高效地响应用户在运动健身、换季购物、差旅应急等多元场景下的装备需求。未来,双方还 将共同探索"闪电仓"等创新业务模式,并计划在年内逐步覆盖全国各级市场。此外,李宁与美团闪购也 将围绕用户体验持续优化,推出更多品牌活动,提升整体服务品质。 智通财经APP获悉,李宁(02331)涨超4%,截至发稿,涨4.14%,报18.11港元,成交额1.75亿港元。 ...
李宁涨超4% 宣布入住美团闪购平台 布局即时零售渠道
Zhi Tong Cai Jing· 2025-10-23 01:47
Core Viewpoint - Li Ning has officially entered into a partnership with Meituan Shanguo, expanding its retail presence across nearly 100 cities in China with close to 1,000 stores now available for online orders [1] Group 1: Stock Performance - Li Ning's stock rose by 4.14%, reaching HKD 18.11, with a trading volume of HKD 175 million [1] Group 2: Partnership Details - The collaboration allows Li Ning to utilize its physical stores as front warehouses, enabling local distribution, quick picking, and instant delivery [1] - Consumers can purchase a wide range of Li Ning products, including those from the Li Ning YOUNG series, across various sports categories [1] - The partnership has integrated five core systems: products, pricing, marketing, inventory, and membership [1] Group 3: Strategic Implications - This initiative is part of Li Ning's "single brand, multiple categories, multiple channels" strategy, aiming to enhance responsiveness to diverse consumer needs [1] - Future plans include exploring innovative business models like "lightning warehouses" and gradually covering all market levels within the year [1] - Li Ning and Meituan Shanguo will focus on optimizing user experience and launching more brand activities to improve overall service quality [1]