Core Insights - The rise of "village-themed" cultural and sports activities, such as "Village BA" and "Village Super", reflects a growing trend in rural areas, showcasing local traditions and engaging the community [1][5][9] - In 2024, over 2.2 million cultural and sports events are expected to be held in rural areas, with more than 2,200 events achieving over 100,000 online views [1][2] - The participation rate of farmers in cultural activities exceeds 70%, indicating a shift from passive spectators to active participants [2] Group 1: Economic Impact - "Village-themed" activities have boosted local economies, with events like "Village Run" achieving an 80% hotel occupancy rate during competitions [4] - In Anji, Zhejiang, over 300 rural cafes have emerged, generating 1.21 billion yuan in economic activity [4] - The "Village Kitchen" event in Hunan has driven tourism revenue to 4.08 billion yuan [4] Group 2: Cultural Significance - The popularity of "village-themed" activities is attributed to the revival of traditional culture and the fulfillment of deeper spiritual needs among rural residents [5][8] - These activities incorporate local cultural elements, providing unique experiences and fostering cultural identity among participants [8] - The integration of traditional and contemporary cultural expressions has created a vibrant rural culture that attracts both locals and visitors [8] Group 3: Future Development - To sustain the popularity of "village-themed" activities, there is a need to engage younger participants and expand the reach of events to more rural areas [9] - Professional training programs for cultural and sports event organizers are being implemented to enhance the quality and impact of these activities [11] - Collaboration among neighboring villages to create cultural districts can enhance resource sharing and diversify offerings [11]