●新华社记者 王悦阳 杨湛菲 起源于"端节赛马"传统，这项赛事已发展为乡村体育IP"村马"。赛事期间，近千名村民志愿参与到服 务、展演中，从旁观者变成参与者。 "'村马'这条凝聚乡情、传承文化的纽带，正不断增强全县群众认同感和自豪感。"三都水族自治县常务 副县长何山感慨。 不只"村马"。近年来，"村跑""村晚"如火如荼，"村咖""村戏"遍地开花，"村字号"在全国各地蓬勃开 展。据统计，"十四五"期间，网络浏览量破10万次的"村字号"累计举办近8000场，逐年增加趋势明显。 接地气、聚人气、提心气，"村字号"赋能乡村全面振兴。 乡村治理有了"新方案"。内蒙古自治区鄂尔多斯市鄂托克前旗举办的"草原村排"让更多农民走下牌桌、 走上球场；贵州台江县台盘村在"村BA"火爆后，积极改善基础设施，曾经偏远的小村庄，如今出村10 分钟就能上高速，20多分钟就能坐上高铁。 聚了人气，更活了经济。四川雅安"村跑"赛事期间周边酒店入住率达80%；湖南保靖举行村厨村艺大晒 活动，带动旅游收入40.8亿元……据统计，2024年，2200余场网络浏览量破10万次的"村字号"带来经济 效益130.9亿元，2025年预计超过142.8亿元。 ...

Core Insights - The article emphasizes the significant progress in promoting mass sports and competitive sports in Jiangsu, highlighting the transformation of public demand for sports facilities from mere availability to quality and accessibility [3][4][5]. Group 1: Development of Sports Infrastructure - Jiangsu has built over 1,400 sports parks and 5.23 million kilometers of fitness trails, with a total of 363,700 sports venues [4]. - The "Village World Cup" football tournaments have expanded, with participation from over 70 teams across various provinces, enhancing brand influence and local tourism [4][5]. - The "Su Super" event attracted over 22 billion viewers across 85 matches in six months, showcasing the growing interest in sports [3]. Group 2: Community Engagement and Participation - The article discusses the shift in public perception towards sports facilities, with a focus on quality and user experience, as evidenced by community feedback on sports equipment and venues [4][6]. - Various local sports initiatives, such as "Village BA" and "Village Run," have emerged, reflecting the diverse interests of the community [5]. - The integration of sports into daily life is evident, with increasing participation from families and individuals in community sports activities [5][6]. Group 3: Future Goals and Initiatives - The focus for the "15th Five-Year Plan" includes enhancing the accessibility and quality of public sports services, promoting scientific exercise, and fostering a culture of active participation [6][8]. - The aim is to transition public engagement in sports from mere interest to informed participation, improving overall health outcomes [6][8]. - The article highlights the importance of top-level design and collaboration among various sectors to meet the diverse fitness needs of the population [8].

Core Insights - The rise of "village-themed" cultural and sports activities, such as "Village BA" and "Village Super", reflects a growing trend in rural areas, showcasing local traditions and engaging community participation [1][5][6] - In 2024, over 2.2 million rural cultural and sports events are expected to be held nationwide, with more than 2,200 events attracting over 100,000 online views [1][2] - The popularity of these activities is driven by a combination of government support, cultural heritage, and the desire for community engagement [5][6][7] Summary by Sections Village Activities and Economic Impact - "Village BA" has gained significant attention, moving from local enjoyment to a national stage, increasing interest in rural basketball and sports participation among youth [4][9] - Events like "Village Run" have boosted local economies, with hotel occupancy rates reaching 80% during events and generating substantial tourism revenue [4][6] Cultural Significance and Community Engagement - The participation rate in rural cultural activities exceeds 70%, with farmers becoming the main performers rather than mere spectators [2][4] - The integration of traditional cultural elements into these activities fosters a sense of pride and identity among rural residents [6][7] Digital Infrastructure and Promotion - The success of "Village BA" is attributed to effective digital marketing, with nearly 8,000 events achieving significant online visibility during the 14th Five-Year Plan period [6][8] - The use of social media has allowed these activities to transcend geographical limitations, reaching a broader audience [6][8] Future Development and Sustainability - To maintain the momentum of "village-themed" activities, there is a need for professional training and talent development in cultural and sports sectors [11] - Experts suggest creating unique local programs and collaborative cultural zones to enhance the diversity and appeal of rural events [11][12]

Core Insights - The rise of "village-themed" cultural and sports activities, such as "Village BA" and "Village Super", reflects a growing trend in rural areas, showcasing local traditions and engaging the community [1][5][9] - In 2024, over 2.2 million cultural and sports events are expected to be held in rural areas, with more than 2,200 events achieving over 100,000 online views [1][2] - The participation rate of farmers in cultural activities exceeds 70%, indicating a shift from passive spectators to active participants [2] Group 1: Economic Impact - "Village-themed" activities have boosted local economies, with events like "Village Run" achieving an 80% hotel occupancy rate during competitions [4] - In Anji, Zhejiang, over 300 rural cafes have emerged, generating 1.21 billion yuan in economic activity [4] - The "Village Kitchen" event in Hunan has driven tourism revenue to 4.08 billion yuan [4] Group 2: Cultural Significance - The popularity of "village-themed" activities is attributed to the revival of traditional culture and the fulfillment of deeper spiritual needs among rural residents [5][8] - These activities incorporate local cultural elements, providing unique experiences and fostering cultural identity among participants [8] - The integration of traditional and contemporary cultural expressions has created a vibrant rural culture that attracts both locals and visitors [8] Group 3: Future Development - To sustain the popularity of "village-themed" activities, there is a need to engage younger participants and expand the reach of events to more rural areas [9] - Professional training programs for cultural and sports event organizers are being implemented to enhance the quality and impact of these activities [11] - Collaboration among neighboring villages to create cultural districts can enhance resource sharing and diversify offerings [11]