"钱袋子变厚了。"台盘村村民刘强雁在篮球场附近守了十多年的副食店，对于变化，他感受明显： 过去，日均流水100元左右，如今因村BA人气暴涨至千元以上。人气转化成财气，2024年底，台江县青 年返乡创业就业比例从2021年的不足30%跃升至70%以上。 贵州省台江县台盘村BA现场，球员尽力拼抢、观众扯嗓助威，热闹的氛围"溢"出场外。国庆假 期，这样的景象在贵州"村"里接连上演。 在榕江，"地球村"足球超级联赛精彩开踢；在凯里，"村T"秀场民族时装周成果展登场；在桐梓， 秋季"村晚"拉开序幕……近年来，贵州"村字号"群众文化体育活动"接二连三"。 天天办、天天看，贵州"村字号"活动，除了热闹与快乐，还为地方带来了什么？ "传统文化变活了。"去年，凯里苗寨里走出的大学生杨春林返乡创办"村T"，将苗绣、蜡染等传统 技艺融入现代设计，请村民登台走秀。"传统技艺+现代设计+时尚传播"的模式，在互联网上深受年轻 人追捧，全网话题流量突破120亿次。传统的民族文化有了新表达。 今年，榕江遭遇罕见洪水，县城被淹、球场遭浸。紧急关头，全县干部群众主动作为，捐钱出力， 与来自全国各地的救援人员、志愿者们抗洪救灾、重建家园。一个月后 ...

乡村旅游亮点纷呈。榆林推出"乡村丰收"之旅，向游客展现美丽乡村产业兴旺、生态宜居的壮美画 卷。渭南、延安、汉中、杨凌等地推出"乡村体验""水果采摘""民宿体验""秦岭市集"等活动，让游客在 田园生活中感受秋日美景和丰收喜悦。 新兴文旅场景备受青睐。西安推出"穿越千年 诗韵长安"活动，将城市观光车变成移动诗社。宝 鸡、咸阳开展"跟着演出去旅行"系列活动，吸引众多游客前往。汉中举办2025"盛世迎华诞·万人游汉 中"汉服嘉年华活动，让游客沉浸式体验汉服文化。 县域旅游持续火爆。岚皋县村BA流量持续攀升，截至4日，相关话题网络直接流量58亿次。城固县 节前向涉旅单位发出不涨价倡议，吸引游客26.1万人次，同比增长8.3%，旅游收入1.5亿元，同比增长 9.5%。大荔县开展8大系列文旅活动50余场次，接待游客14万人次，综合收入6300万元。靖边县推出文 物特展、非遗展演等活动，各景区共接待游客7.552万人次，旅游总收入395.615万元。 严格执法检查。假期前4天，全省文旅系统出动执法人员5964人次，检查经营单位2612家次，发现 并整改安全生产隐患问题64个，巡查互联网上网服务营业场所视频监控系统331家次， ...

贵州台江县台盘村，2025年"村BA"球王争霸赛贵州赛区 决赛现场。 瞿宏伦摄 贵州凯里苗侗风情园内，村民身着民族服饰走秀。 贵州"村T"团队供图 "村字号"的火热，奥秘在文体旅融合： 贵州三都水族自治县西部赛马城，参赛选手策马奔腾。 韦毓祥摄 贵州黎平县肇兴侗寨，"村歌"队员参加比赛。 吴光辉摄 编者按：近年来，从"村BA"到"村超"，从"村马"到"村歌""村T"，贵州打造的"村字号"群众文体活动持 续出圈。这些活动，承载传统与现代的交响，折射自发与引导的辩证，映照物质与精神的共进，已经悄 然重塑贵州乡村的发展图景。 2025年"村BA"（全国和美乡村篮球大赛）全国总决赛在"村BA"诞生地——贵州省台江县台盘村举行； 2025年"村超"（贵州榕江和美乡村足球超级联赛）全国赛总决赛在榕江落下帷幕，来自广东肇庆的足球 队捧起冠军奖杯；2025年"村马"（贵州省三都水族自治县美丽乡村民族赛马联赛）村级赛马联赛启动， 吸引超2000匹赛马参赛；中国国际时装周·贵州"村T"（贵州和美乡村非遗民族服饰T台秀）推介会顺利 举行……"村字号"活动，又迎来了收获的季节。 金点子 挖掘传统"土壤"，种下文体旅"种子"，一经媒体 ...

Core Viewpoint - The rise of "Su Chao" as a cultural and economic phenomenon in Jiangsu, leveraging local football leagues to stimulate consumption and enhance regional identity [2][8][14] Group 1: Cultural and Social Dynamics - "Su Chao" serves as a confirmation of local identity and a cultural performance that fosters regional and cultural recognition among participants [3][4] - The popularity of "Su Chao" is closely linked to the spread of internet memes that evoke local symbols and collective memories, enhancing community identity [4][5] - The emotional engagement of local populations through sports events reflects a deeper need for belonging and identity affirmation in a digital age [3][4] Group 2: Economic Impact and Consumption - The "Su Chao" league has effectively transformed sports events into a catalyst for local economic growth, driving traffic to various sectors such as dining, accommodation, and tourism [8][9] - During the Dragon Boat Festival, "Su Chao" contributed to nearly 12.42 million tourists in Jiangsu, generating a total tourism revenue of 4.693 billion yuan [8] - Local governments have actively promoted consumption through various incentives linked to "Su Chao," including free entry to attractions and bundled packages for visitors [8][9] Group 3: Media and Communication - Social media plays a crucial role in amplifying the reach and impact of "Su Chao," creating a shared cultural space that encourages public participation and interaction [5][6] - The integration of short videos and live broadcasts has transformed "Su Chao" into a focal point of media engagement, enhancing public interest and discussion [5][6] - Local government accounts have participated in meme creation, further enriching the social media narrative surrounding "Su Chao" and fostering a competitive cultural environment among cities [6][9] Group 4: Future Trends and Insights - The success of "Su Chao" and similar events indicates a shift towards experience-driven consumption, where emotional and cultural connections become key motivators for consumer behavior [12][14] - Future consumption trends will likely focus on localized and immersive experiences, as consumers seek deeper connections with their cultural heritage and community [12][13] - The ability of local governments and organizations to understand and leverage emotional triggers will be essential for sustaining consumer engagement and driving economic growth [14]

Group 1 - The Zhejiang Basketball League (浙BA) is currently gaining significant attention, with the Hangzhou division's finals set to take place soon, showcasing local products alongside the competition [1] - The demographic engaging in sports events is predominantly young, characterized by extroverted personalities who value social interactions and express their opinions on social networks, enhancing their influence [1] - "Social currency" is defined as the value and recognition individuals gain through sharing specific content or participating in activities, which has been amplified in the digital age [1][2] Group 2 - Sports events like浙BA serve as a medium for emotional connections among individuals, groups, and cities, fostering a sense of belonging and collective expression during competitions [3] - Fans actively support their local teams, translating their enthusiasm into a collective expression of city spirit, which is further amplified through social media [3] - The integration of sports and social interaction not only enhances online engagement but also opens up new consumer markets, driving economic growth through events and tourism [3]

Group 1 - The core idea emphasizes the transformation of the "Green Mountains and Clear Water are Gold and Silver Mountains" concept into practical applications for sustainable regional development, particularly in resource-rich areas of central and western China [1] - Guizhou, as a national ecological civilization pilot zone, aims to convert ecological advantages into developmental benefits through four main strategies: ecological value transformation, digital technology empowerment, clean energy development, and rural ecological prosperity [1] - The establishment of a systematic mechanism for ecological value transformation includes the development of a GEP accounting scheme, a provincial ecological product trading center, and a unique industrial system that integrates mountain agriculture, ecological industry, and cultural tourism [1] Group 2 - Guizhou is leveraging digital technology to create a smart governance model, establishing a comprehensive ecological monitoring system that utilizes various technologies for real-time pollution tracking and management [2] - The region is addressing geographical constraints by developing a multi-energy supply system, focusing on renewable energy sources such as hydropower and wind energy, and creating a regional smart energy coordination platform [2] - The integration of ecological benefits with rural revitalization is being pursued through innovative business models that combine ecology, sports, and tourism, alongside the establishment of a system for ecological forest rangers to generate income while protecting the environment [3] Group 3 - Looking ahead to the 14th Five-Year Plan, Guizhou plans to deepen its exploration of a digital twin-based ecological governance system and develop market mechanisms for carbon trading and ecological compensation [3] - The region aims to create a circular economy system that promotes both ecological industrialization and industrial ecology, fostering green industrial clusters in sectors like renewable energy and big data [3] - The strategy reflects a dual leap in theory and practice, continuing the logic of the 13th Five-Year Plan while achieving innovations in systems, technologies, and regional collaboration [3]

Core Viewpoint - Guizhou's cultural tourism industry is experiencing a strong recovery, driven by various cultural and sports activities, with significant increases in tourist numbers and revenue [1][2]. Group 1: Tourism Revenue and Visitor Statistics - During the Dragon Boat Festival holiday, Guizhou's Rongjiang County received over 191,900 visitors, generating a total tourism revenue of 179 million yuan [1]. - The county's tourism revenue is projected to exceed 10 billion yuan in 2024, marking a year-on-year growth of 28.6% [1]. Group 2: Development of Cultural and Sports Activities - Guizhou has successfully created multiple cultural and sports IPs, such as "Village Super" and "Village BA," which have gained widespread attention and generated significant online traffic, with topic views nearing 100 billion [1]. - The integration of cultural and natural resources has been pivotal in attracting tourists and enhancing the overall tourism experience [1]. Group 3: Transportation Infrastructure - Guizhou has accelerated the construction of a modern transportation system, connecting with major cities through air, high-speed rail, and highways, facilitating easier access for tourists [2]. - The province has developed personalized travel services, such as "supporting flights" and "small group tours," to cater to diverse tourist needs [2]. Group 4: Strategies for Sustaining Tourism Growth - To retain tourist interest, it is essential to strengthen brand development, highlight uniqueness, and enhance influence by leveraging local resources [2]. - Improving service quality and creating diverse consumption scenarios are crucial for ensuring a welcoming experience for visitors [3]. - Establishing a robust tourism safety system is necessary to mitigate risks and ensure a safe environment for tourists [3].

Core Viewpoint - The Jiangsu Provincial Urban Football League, humorously dubbed "Su Super," has gained significant popularity, surpassing national professional events in terms of attendance and engagement, showcasing the potential of local amateur sports to create a substantial impact [1][2]. Group 1: Event Impact - "Su Super" has transformed regional disadvantages into a major attraction, highlighting the diversity of Jiangsu's cities and fostering local pride through competitive matches [2]. - The league has generated substantial consumer spending, with 90,000 spectators leading to a 14.63% increase in tourism-related consumption across six host cities during the Dragon Boat Festival [3]. Group 2: Market Demand - The success of "Su Super" is attributed to its alignment with public demand for competitive sports, filling a gap left by the dissolution of the Jiangsu Suning team in 2021 [4]. - The effective integration of local characteristics and the government-supported, community-driven model have been crucial in meeting market needs and driving economic growth [4].

Group 1 - The article highlights the increasing popularity of rural tourism in China during the "May Day" holiday, showcasing various activities that blend culture and tourism, such as "village super" events and ethnic fashion shows [1][2] - Events like the "village horse racing" in Guizhou attracted over 30,000 spectators, indicating a strong interest in rural cultural experiences [1] - The emergence of "village coffee" shops in Zhejiang reflects urban tourists' desire for a slower lifestyle, contributing to the growth of rural tourism [2] Group 2 - Experts emphasize the importance of creating unique "village IPs" that reflect local characteristics, which can enhance the vitality of rural development and support rural revitalization [2][4] - The integration of culture and tourism is seen as essential for rural revitalization, with a focus on creating aesthetic experiences that resonate with visitors' emotions and memories of home [4][5] - The long-term value of rural tourism lies in its ability to unite communities, attract talent, and create jobs, beyond mere economic inputs and outputs [5]