数据来源：国家体育总局 统筹推进群众体育和竞技体育发展，加快建设体育强国。 ——摘自"十五五"规划建议 11月初，在今年"苏超"总决赛现场，观众此起彼伏的呐喊声几乎将我淹没。近6个月，85场比赛，线上 线下观众超22亿人次，多么震撼！作为一名体育系统的从业者，作为一名江苏居民，自豪感油然而生。 我在江苏省体育局工作25年了，在群体条线工作近10年。记得刚参加工作时，江苏开展"万村体育健身 工程"，在每个行政村建1个篮球场、2个乒乓球桌、1条健身路径。当时许多人还没有健身意识，当我们 把这些健身器材送到各村时，有的村干部甚至不愿腾出地方来安装。 而在2020年，我们体育局参加一档电视节目时发现，观众反映的8个问题中，居然有5个与全民健身相 关，其中不仅有"运动器材损坏了要及时修理更换""球场订不到，希望多建些球场"等具体需求，还包 括"球场最好带灯光，这样晚上也能运动""健身步道能不能用塑胶，避免伤膝盖"这样的精准需求。 经济发展了，观念变化了。这几年尤其是"十四五"时期，我深深感受到，群众对全民健身场地、设施的 需求，已经从"有没有"向"好不好"转变。目前，江苏建成体育公园1400多个、健身步道5.23万公里 ...

Core Insights - The rise of grassroots sports events, such as "Village BA" and "Su Super," has sparked a consumption boom, demonstrating the integration of sports with cultural and tourism activities [1][2] - These events, characterized by low entry barriers and high interactivity, have effectively transformed local economic growth through significant consumer engagement [1][2] Group 1: Economic Impact - The "Su Super" event achieved a leverage effect of "1 yuan ticket stimulating 7.3 yuan in surrounding consumption," showcasing the economic potential of grassroots sports events [1] - The increasing popularity of grassroots sports events reflects a broader trend of rising consumer demand for diverse and cultural experiences as living standards improve [1] Group 2: Industry Dynamics - The success of grassroots events like "Su Super" and "Village BA" is attributed to the implementation of national fitness strategies and government-driven innovation and resource integration [2] - There is a need for tailored event planning that considers local resources and community engagement to enhance the appeal and effectiveness of grassroots sports events [2]

Core Viewpoint - The article highlights the flourishing cultural and sports activities in Hainan, particularly focusing on events like "Village VA," "Village BA," and "Village Show," which enhance community engagement and promote local tourism and economy [3][4][5][6]. Group 1: Event Highlights - The "Village BA" basketball league in Dongfang City is set to officially start on November 7, featuring 16 teams from various counties in Hainan, showcasing the growth of grassroots cultural and sports activities [3]. - The event incorporates a "basketball + cultural tourism" model, creating new consumption scenarios and energizing local development through surrounding interactive carnivals and cultural markets [3]. - Other notable events include the "Village VA" volleyball competition in Wenchang, which has sparked a new wave of interest in rural volleyball, and various tourism packages combining sports and sightseeing in Sanya [4]. Group 2: Community Impact - The grassroots cultural activities not only enrich the spiritual and cultural lives of the community but also subtly enhance rural governance and community cohesion [5]. - The "Spring Breeze Village Rain" cultural benefit activities in Hainan have evolved from traditional performances to co-creation in cultural tourism, stimulating local cultural innovation through various small-scale events [5]. - A total of 142 cultural tourism activities were launched across the province from August to September this year, covering festivals, performances, and sports events, contributing to the economic growth and cultural development of Hainan [6].

Core Insights - The rise of "village-themed" cultural and sports activities, such as "Village BA" and "Village Super", reflects a growing trend in rural areas, showcasing local traditions and engaging community participation [1][5][6] - In 2024, over 2.2 million rural cultural and sports events are expected to be held nationwide, with more than 2,200 events attracting over 100,000 online views [1][2] - The popularity of these activities is driven by a combination of government support, cultural heritage, and the desire for community engagement [5][6][7] Summary by Sections Village Activities and Economic Impact - "Village BA" has gained significant attention, moving from local enjoyment to a national stage, increasing interest in rural basketball and sports participation among youth [4][9] - Events like "Village Run" have boosted local economies, with hotel occupancy rates reaching 80% during events and generating substantial tourism revenue [4][6] Cultural Significance and Community Engagement - The participation rate in rural cultural activities exceeds 70%, with farmers becoming the main performers rather than mere spectators [2][4] - The integration of traditional cultural elements into these activities fosters a sense of pride and identity among rural residents [6][7] Digital Infrastructure and Promotion - The success of "Village BA" is attributed to effective digital marketing, with nearly 8,000 events achieving significant online visibility during the 14th Five-Year Plan period [6][8] - The use of social media has allowed these activities to transcend geographical limitations, reaching a broader audience [6][8] Future Development and Sustainability - To maintain the momentum of "village-themed" activities, there is a need for professional training and talent development in cultural and sports sectors [11] - Experts suggest creating unique local programs and collaborative cultural zones to enhance the diversity and appeal of rural events [11][12]

Core Insights - The rise of "village-themed" cultural and sports activities, such as "Village BA" and "Village Super", reflects a growing trend in rural areas, showcasing local traditions and engaging the community [1][5][9] - In 2024, over 2.2 million cultural and sports events are expected to be held in rural areas, with more than 2,200 events achieving over 100,000 online views [1][2] - The participation rate of farmers in cultural activities exceeds 70%, indicating a shift from passive spectators to active participants [2] Group 1: Economic Impact - "Village-themed" activities have boosted local economies, with events like "Village Run" achieving an 80% hotel occupancy rate during competitions [4] - In Anji, Zhejiang, over 300 rural cafes have emerged, generating 1.21 billion yuan in economic activity [4] - The "Village Kitchen" event in Hunan has driven tourism revenue to 4.08 billion yuan [4] Group 2: Cultural Significance - The popularity of "village-themed" activities is attributed to the revival of traditional culture and the fulfillment of deeper spiritual needs among rural residents [5][8] - These activities incorporate local cultural elements, providing unique experiences and fostering cultural identity among participants [8] - The integration of traditional and contemporary cultural expressions has created a vibrant rural culture that attracts both locals and visitors [8] Group 3: Future Development - To sustain the popularity of "village-themed" activities, there is a need to engage younger participants and expand the reach of events to more rural areas [9] - Professional training programs for cultural and sports event organizers are being implemented to enhance the quality and impact of these activities [11] - Collaboration among neighboring villages to create cultural districts can enhance resource sharing and diversify offerings [11]

Core Insights - The "village brand" cultural and sports activities are flourishing in rural China, serving as a significant window to observe Chinese modernization [1][2] - These activities not only deliver culture but also cultivate an intrinsic motivation among rural communities, enhancing their spirit and contributing to rural development [1][2] Group 1: Overview of "Village Brand" Activities - The "village brand" cultural and sports activities have become common in rural areas, with over 2.2 million events planned for 2024, engaging more than 70% of rural residents [2] - There are currently 5 categories and 24 types of notable "village brand" activities, including educational, sports, artistic, leisure, and promotional events [2][3] - The activities are characterized by farmer participation, local cultural integration, and a multi-faceted approach that combines agriculture, culture, tourism, and commerce [2] Group 2: Economic and Social Impact - "Village brand" activities are driving rural economic development by integrating cultural, tourism, and commercial sectors, leading to optimized industrial structures [3] - Events like "village basketball" and "village running" have significantly boosted local economies, with hotel occupancy rates reaching 80% during events and sales of local products increasing by 23.5% [3] - The activities also revitalize dormant assets, as seen in Anji, Zhejiang, where over 300 rural cafes have been established, attracting more than 6.15 million visitors annually [3] Group 3: Community and Cultural Development - These activities foster community cohesion and enhance local governance, with reports indicating a reduction in conflicts and disputes following community events [4] - They provide a platform for public life and social interaction, strengthening collective identity and grassroots organization [5] Group 4: Challenges and Recommendations - Despite their growth, "village brand" activities face challenges such as imitation and lack of infrastructure, which can hinder sustainability [6] - Recommendations include maintaining local characteristics, building a skilled workforce, and enhancing the integration of activities with local economies to maximize benefits [6][7][8] - Emphasizing the importance of farmer participation and innovative approaches will ensure the longevity and success of these initiatives [8]

Core Insights - The "village brand" cultural and sports activities are flourishing in rural China, serving as a significant window to observe Chinese modernization [1][2] - These activities not only deliver culture but also cultivate an intrinsic motivation among rural communities, enhancing their spirit and contributing to rural development [1][2] Group 1: Overview of "Village Brand" Activities - The "village brand" cultural and sports activities have become common in rural areas, with over 2.2 million events planned for 2024, engaging more than 70% of rural residents [2] - There are currently 5 categories and 24 types of recognized "village brand" activities, including educational, sports, artistic, leisure, and promotional events [2] - The activities are characterized by farmer participation, local cultural integration, and a multi-faceted approach that combines agriculture, culture, tourism, and commerce [2][3] Group 2: Economic and Social Impact - "Village brand" activities are driving rural economic development by integrating cultural, tourism, and commercial sectors, leading to optimized industrial structures [3][4] - Events like "village basketball" and "village running" have significantly boosted local economies, with hotel occupancy rates reaching 80% during events and sales of local products increasing by 23.5% [3] - The activities also enhance community cohesion and reduce conflicts, as seen in places like Zhejiang, where participation in events has led to a decrease in disputes by 20-30% [4][5] Group 3: Challenges and Recommendations - Despite the growth, challenges such as imitation of activities and inadequate infrastructure hinder sustainability [6] - Recommendations include maintaining local characteristics, building a skilled workforce, and enhancing the integration of "village brand" activities with other sectors to maximize benefits [6][7][8] - Emphasizing the importance of farmer participation and community engagement is crucial for the long-term success of these initiatives [8]

Core Insights - The "Cultural Enrichment of Villages" initiative aims to enhance cultural resources at the grassroots level, fulfilling the spiritual and cultural needs of rural communities while strengthening the cultural talent pool in villages [1][2] Group 1: Cultural Activities - A series of "village-themed" cultural and sports activities have emerged, reflecting the vibrant cultural life in rural areas, driven by villagers' desire for a fulfilling spiritual existence [1] - The integration of traditional and modern elements in rural cultural activities, such as the Guizhou "Village T" fashion show and the Fujian Changle folk customs, showcases the unique value of rural culture [1] Group 2: Economic Development - Rural culture serves as a unique resource for comprehensive rural revitalization, with initiatives like the integration of art and tourism in Jiangxi Wuyuan and the establishment of creative spaces in Shaanxi attracting urban resources to rural areas [2] - New business models, such as cultural-themed restaurants and tea shops, are expanding income channels for villagers, contributing to economic growth [2] Group 3: Talent Development - The need for specialized talent in cultural tourism and resource development is highlighted, with training programs aimed at cultivating local cultural planners and promoting non-heritage workshops to address talent shortages [2] - The initiative seeks to awaken cultural awareness among villagers and stimulate creative enthusiasm through collaboration with urban institutions [2][3]

Group 1 - The "village brand" cultural and sports activities in Guizhou have significantly increased local engagement and economic activity, transforming the atmosphere in rural areas during the National Day holiday [1][2] - The popularity of events like the "Village Basketball Association" (BA) has led to a substantial increase in local business revenues, with daily sales in a local grocery store rising from around 100 yuan to over 1,000 yuan [2] - The youth return rate for entrepreneurship and employment in Taijiang County is projected to rise from less than 30% in 2021 to over 70% by the end of 2024, indicating a positive trend in local economic development [2] Group 2 - Traditional cultural practices are being revitalized, as seen in the case of a local graduate who integrated traditional Miao embroidery and wax dyeing into modern fashion, resulting in over 12 billion views online [2] - The emergence of new industries, such as equestrian training and horse trading in the San Dou Water Autonomous County, showcases the development of a comprehensive industry chain that includes breeding, training, events, and cultural tourism [3] - Economic indicators in Rongjiang County are improving, with online sales of agricultural products increasing by over 87% and collective economic income rising from 58.9 million yuan in 2022 to 121 million yuan in 2024, reflecting a threefold increase in operational income [3]

Group 1 - The overall tourism market in Shaanxi during the first four days of the National Day and Mid-Autumn Festival holiday showed strong demand, innovative supply, effective benefits for the public, and orderly safety measures [1] - A total of 2.9191 million visitors were recorded in 19 national and provincial-level tourism and leisure districts, generating revenue of 146.7867 million yuan, representing year-on-year increases of 3.5% and 39.2% respectively [1] - Nighttime cultural tourism consumption areas became popular, with 11 national-level nighttime cultural tourism consumption areas attracting 3.5026 million visitors and generating revenue of 399.1812 million yuan, marking year-on-year growth of 12.38% and 17.94% [1] Group 2 - New cultural tourism scenarios are gaining popularity, with activities like "Traveling Through a Thousand Years: The Poetry of Chang'an" in Xi'an and "Travel with the Performance" series in Baoji and Xianyang attracting numerous tourists [2] - County-level tourism remains robust, with Liangao County's related topics generating 5.8 billion online views, and Chenggu County attracting 261,000 visitors, a year-on-year increase of 8.3% [2] - Strict enforcement checks were conducted, with 5,964 law enforcement personnel deployed to inspect 2,612 business units, identifying and rectifying 64 safety production hazards [2]