Core Viewpoint - The cultural prosperity and development in Guizhou is a significant marker of Chinese-style modernization and serves as a deep force for high-quality development and modernization in the province [1] Group 1: Cultural Projects and Initiatives - Guizhou is implementing "Four Major Cultural Projects" to enhance cultural resources and promote cultural industries, which are increasingly demonstrating their role in leading trends, educating the public, serving society, and driving development [2] - The establishment of a systematic and standardized red culture research system aims to integrate research efforts on the historical context of the Red Army's Long March in Guizhou, leading to high-quality research outcomes and educational materials [2] - The promotion of the "Long March Spirit" through the construction of the Long March National Cultural Park in Guizhou focuses on protecting and utilizing red cultural resources [2] Group 2: Cultural Heritage and Ethnic Culture - A comprehensive survey and research initiative on the history, language, and traditions of various ethnic groups in Guizhou is underway, emphasizing the protection and transmission of intangible cultural heritage [4] - The development of cultural products and services that incorporate traditional crafts and performances aims to revitalize intangible cultural heritage and improve livelihoods [4] Group 3: Cultural Brand Development - The "Mountain Park Province · Colorful Guizhou Wind" cultural tourism brand has gained significant recognition, enhancing Guizhou's cultural influence and identity [6] - Various regional cultural brands, such as "Red Zunyi" and "Cool Guiyang," showcase the unique characteristics of different areas within Guizhou [6] Group 4: Cultural Products and Quality - Guizhou's cultural originality is on the rise, with a focus on creating works that reflect the spirit of the times and local characteristics, including television dramas and stage plays that resonate with audiences [7] - Initiatives like "Our China Dream" aim to bring cultural activities to rural areas, benefiting millions of people annually [7] Group 5: Cultural Heritage Protection - The establishment of a cultural heritage protection system is being enhanced through revised regulations and a coordinated approach among relevant departments, ensuring effective management and utilization of cultural resources [8] - Significant progress has been made in protecting traditional villages and intangible cultural heritage, with notable projects recognized at national and international levels [8] Group 6: Integration of Culture and Tourism - The integration of culture and tourism is being deepened, with the development of high-quality tourism projects that highlight Guizhou's unique cultural and natural resources [9] - New tourism consumption models, such as immersive performances and heritage experiences, are being cultivated to enhance the attractiveness of the cultural tourism sector [9] Group 7: Community Cultural Life - The implementation of the "Guizhou Province New Era Citizen Moral Construction Implementation Plan" is promoting the integration of core socialist values into daily life and governance [10] - Public cultural services are being improved, with a focus on expanding access and enhancing the quality of cultural experiences for the community [10] Group 8: Cultural Resource Innovation - The establishment of mechanisms for creative transformation and innovative development aims to invigorate cultural resources and enhance their modern relevance [11] - Policies supporting cultural prosperity are being developed, focusing on legal frameworks and financial incentives to foster a sustainable cultural environment [11] Group 9: Cultural Industry Development - Guizhou is leveraging its unique cultural resources to create a diverse and complementary cultural industry structure, integrating with tourism, agriculture, and other sectors [13] - Major cultural projects are being planned and implemented to drive the development of the cultural industry and enhance its contribution to social development [13] Group 10: International Cultural Exchange - A modern communication matrix is being established to enhance the dissemination and dialogue of Guizhou's culture on a global scale [14] - Efforts are being made to promote Guizhou's cultural products and engage in international cultural exchanges, showcasing both traditional and contemporary narratives [14]

●新华社记者 王悦阳 杨湛菲 起源于"端节赛马"传统，这项赛事已发展为乡村体育IP"村马"。赛事期间，近千名村民志愿参与到服 务、展演中，从旁观者变成参与者。 "'村马'这条凝聚乡情、传承文化的纽带，正不断增强全县群众认同感和自豪感。"三都水族自治县常务 副县长何山感慨。 不只"村马"。近年来，"村跑""村晚"如火如荼，"村咖""村戏"遍地开花，"村字号"在全国各地蓬勃开 展。据统计，"十四五"期间，网络浏览量破10万次的"村字号"累计举办近8000场，逐年增加趋势明显。 接地气、聚人气、提心气，"村字号"赋能乡村全面振兴。 乡村治理有了"新方案"。内蒙古自治区鄂尔多斯市鄂托克前旗举办的"草原村排"让更多农民走下牌桌、 走上球场；贵州台江县台盘村在"村BA"火爆后，积极改善基础设施，曾经偏远的小村庄，如今出村10 分钟就能上高速，20多分钟就能坐上高铁。 聚了人气，更活了经济。四川雅安"村跑"赛事期间周边酒店入住率达80%；湖南保靖举行村厨村艺大晒 活动，带动旅游收入40.8亿元……据统计，2024年，2200余场网络浏览量破10万次的"村字号"带来经济 效益130.9亿元，2025年预计超过142.8亿元。 ...

转自：贵州日报 黔南州三都自治县中和镇，"村马"赛场上骑 手策马奔腾。 尹刚 摄 着苗族服饰的"村T"小模特自信地走上舞台，与观众击掌。贵州日报天眼新闻记者 吴蔚 摄 一名身 贵州日报天眼新闻记者 明雪 群山叠翠藏文脉，乡野焕新聚动能。近日，2025全国文旅品牌国际传播交流大会在北京召开，贵州省黔 东南州的"村BA"（台江县）、"村超"（榕江县）、"村T"（凯里市）入选2025中国文旅品牌出海百强案 例。 2024年7月，三都"美丽乡村速度赛马联赛"开赛，县内87个行政村参与角逐，全网流量超3亿次，被网友 称为贵州"村马"。黎平"村歌"以侗族大歌为内核，用无伴奏合唱惊艳来自四面八方的游客，肇兴侗寨因 此获评"国际音乐艺术村"。"村T"则让苗绣、蜡染等非遗技艺走上时尚舞台，年近八旬的苗绣艺人潘玉 珍从苗侗风情园的露天秀场，一步步走进伦敦时装周，让民族美学惊艳世界。此外，荔波"村GT"将汽 车漂移与小七孔山水相融，印江"村戏"以傩戏、花灯戏、土家族摆手舞等为核心打造沉浸式体验…… 在"山地公园省"贵州，从"村BA"的热血赛场到"村歌"的天籁之音，从"村T"的时尚秀场到"村马"的追风 赛道，一系列"村字号"IP涌现 ...

Group 1 - The core concept of the news highlights the successful integration of sports, culture, and tourism in Guizhou, particularly through events like "Village GT" and "Village Super" which enhance local economic development and community engagement [1][2]. - The "Village GT" event in Libo County showcased thrilling performances by drivers and promoted local products, such as honey pomelo, through a model that combines events with agricultural sales [1]. - Guizhou's "Village Super" initiative has attracted over 23 million visitors and generated more than 27 billion yuan in tourism revenue since its inception, significantly boosting local employment and collective economic income [2]. Group 2 - The development report from Guizhou University emphasizes the importance of grassroots football culture, local traditions, and e-commerce in fostering the "Village Super" phenomenon, which reflects a new model for rural revitalization [2]. - The integration of supporting industries like hospitality, dining, and cultural products into rural areas is creating job opportunities and enhancing economic benefits for local communities [4]. - Guizhou's plan for 2025-2027 aims to cultivate ten internationally influential sports events and develop diverse tourism and sports integration projects, further enriching the cultural and tourism landscape [4].

Core Insights - The article highlights the rise of "village-themed" cultural and sports activities across rural China, which are contributing to the revitalization of these areas and attracting significant participation and tourism [3][15]. Group 1: Overview of "Village-themed" Activities - The Ministry of Agriculture and Rural Affairs reported that there are 24 types of "village-themed" activities, with over 2.2 million events expected to be held in rural areas in 2024 [3]. - Activities such as "village basketball" (村BA), "village coffee" (村咖), and "village fishing" (村钓) are gaining popularity, with the western regions hosting the most events, showing a 919.4% increase from 2021 to 2024 [7][15]. Group 2: Economic Impact - The "village-themed" activities are projected to generate economic benefits of 130.9 billion yuan in 2024, with cumulative benefits of 436.1 billion yuan during the 14th Five-Year Plan period [15]. - The "village super" (村超) events are effectively integrating sports, culture, and tourism, driving economic growth in rural areas [15]. Group 3: Case Studies - In Anji County, the "village coffee" concept has led to the establishment of 300 coffee shops, attracting 2.75 million visitors in the first half of the year, generating 750 million yuan in revenue [6]. - The "village basketball" events in Zhuji have seen participation from over 300 teams, with ticket sales for finals indicating high demand, and the events have become a significant community bonding activity [12][13]. Group 4: Community Engagement - The "village-themed" activities foster a sense of belonging among participants, as seen in the basketball events where local pride is emphasized [18]. - The integration of local resources and community involvement in these activities has created job opportunities and enhanced local economies [5][6].

Core Insights - The article emphasizes the significant progress in promoting mass sports and competitive sports in Jiangsu, highlighting the transformation of public demand for sports facilities from mere availability to quality and accessibility [3][4][5]. Group 1: Development of Sports Infrastructure - Jiangsu has built over 1,400 sports parks and 5.23 million kilometers of fitness trails, with a total of 363,700 sports venues [4]. - The "Village World Cup" football tournaments have expanded, with participation from over 70 teams across various provinces, enhancing brand influence and local tourism [4][5]. - The "Su Super" event attracted over 22 billion viewers across 85 matches in six months, showcasing the growing interest in sports [3]. Group 2: Community Engagement and Participation - The article discusses the shift in public perception towards sports facilities, with a focus on quality and user experience, as evidenced by community feedback on sports equipment and venues [4][6]. - Various local sports initiatives, such as "Village BA" and "Village Run," have emerged, reflecting the diverse interests of the community [5]. - The integration of sports into daily life is evident, with increasing participation from families and individuals in community sports activities [5][6]. Group 3: Future Goals and Initiatives - The focus for the "15th Five-Year Plan" includes enhancing the accessibility and quality of public sports services, promoting scientific exercise, and fostering a culture of active participation [6][8]. - The aim is to transition public engagement in sports from mere interest to informed participation, improving overall health outcomes [6][8]. - The article highlights the importance of top-level design and collaboration among various sectors to meet the diverse fitness needs of the population [8].

Core Insights - The rise of grassroots sports events, such as "Village BA" and "Su Super," has sparked a consumption boom, demonstrating the integration of sports with cultural and tourism activities [1][2] - These events, characterized by low entry barriers and high interactivity, have effectively transformed local economic growth through significant consumer engagement [1][2] Group 1: Economic Impact - The "Su Super" event achieved a leverage effect of "1 yuan ticket stimulating 7.3 yuan in surrounding consumption," showcasing the economic potential of grassroots sports events [1] - The increasing popularity of grassroots sports events reflects a broader trend of rising consumer demand for diverse and cultural experiences as living standards improve [1] Group 2: Industry Dynamics - The success of grassroots events like "Su Super" and "Village BA" is attributed to the implementation of national fitness strategies and government-driven innovation and resource integration [2] - There is a need for tailored event planning that considers local resources and community engagement to enhance the appeal and effectiveness of grassroots sports events [2]

Core Viewpoint - The article highlights the flourishing cultural and sports activities in Hainan, particularly focusing on events like "Village VA," "Village BA," and "Village Show," which enhance community engagement and promote local tourism and economy [3][4][5][6]. Group 1: Event Highlights - The "Village BA" basketball league in Dongfang City is set to officially start on November 7, featuring 16 teams from various counties in Hainan, showcasing the growth of grassroots cultural and sports activities [3]. - The event incorporates a "basketball + cultural tourism" model, creating new consumption scenarios and energizing local development through surrounding interactive carnivals and cultural markets [3]. - Other notable events include the "Village VA" volleyball competition in Wenchang, which has sparked a new wave of interest in rural volleyball, and various tourism packages combining sports and sightseeing in Sanya [4]. Group 2: Community Impact - The grassroots cultural activities not only enrich the spiritual and cultural lives of the community but also subtly enhance rural governance and community cohesion [5]. - The "Spring Breeze Village Rain" cultural benefit activities in Hainan have evolved from traditional performances to co-creation in cultural tourism, stimulating local cultural innovation through various small-scale events [5]. - A total of 142 cultural tourism activities were launched across the province from August to September this year, covering festivals, performances, and sports events, contributing to the economic growth and cultural development of Hainan [6].

Core Insights - The rise of "village-themed" cultural and sports activities, such as "Village BA" and "Village Super", reflects a growing trend in rural areas, showcasing local traditions and engaging community participation [1][5][6] - In 2024, over 2.2 million rural cultural and sports events are expected to be held nationwide, with more than 2,200 events attracting over 100,000 online views [1][2] - The popularity of these activities is driven by a combination of government support, cultural heritage, and the desire for community engagement [5][6][7] Summary by Sections Village Activities and Economic Impact - "Village BA" has gained significant attention, moving from local enjoyment to a national stage, increasing interest in rural basketball and sports participation among youth [4][9] - Events like "Village Run" have boosted local economies, with hotel occupancy rates reaching 80% during events and generating substantial tourism revenue [4][6] Cultural Significance and Community Engagement - The participation rate in rural cultural activities exceeds 70%, with farmers becoming the main performers rather than mere spectators [2][4] - The integration of traditional cultural elements into these activities fosters a sense of pride and identity among rural residents [6][7] Digital Infrastructure and Promotion - The success of "Village BA" is attributed to effective digital marketing, with nearly 8,000 events achieving significant online visibility during the 14th Five-Year Plan period [6][8] - The use of social media has allowed these activities to transcend geographical limitations, reaching a broader audience [6][8] Future Development and Sustainability - To maintain the momentum of "village-themed" activities, there is a need for professional training and talent development in cultural and sports sectors [11] - Experts suggest creating unique local programs and collaborative cultural zones to enhance the diversity and appeal of rural events [11][12]

Core Insights - The rise of "village-themed" cultural and sports activities, such as "Village BA" and "Village Super", reflects a growing trend in rural areas, showcasing local traditions and engaging the community [1][5][9] - In 2024, over 2.2 million cultural and sports events are expected to be held in rural areas, with more than 2,200 events achieving over 100,000 online views [1][2] - The participation rate of farmers in cultural activities exceeds 70%, indicating a shift from passive spectators to active participants [2] Group 1: Economic Impact - "Village-themed" activities have boosted local economies, with events like "Village Run" achieving an 80% hotel occupancy rate during competitions [4] - In Anji, Zhejiang, over 300 rural cafes have emerged, generating 1.21 billion yuan in economic activity [4] - The "Village Kitchen" event in Hunan has driven tourism revenue to 4.08 billion yuan [4] Group 2: Cultural Significance - The popularity of "village-themed" activities is attributed to the revival of traditional culture and the fulfillment of deeper spiritual needs among rural residents [5][8] - These activities incorporate local cultural elements, providing unique experiences and fostering cultural identity among participants [8] - The integration of traditional and contemporary cultural expressions has created a vibrant rural culture that attracts both locals and visitors [8] Group 3: Future Development - To sustain the popularity of "village-themed" activities, there is a need to engage younger participants and expand the reach of events to more rural areas [9] - Professional training programs for cultural and sports event organizers are being implemented to enhance the quality and impact of these activities [11] - Collaboration among neighboring villages to create cultural districts can enhance resource sharing and diversify offerings [11]