Group 1: Financial Performance - The company's Q2 profit decreased compared to Q1 primarily due to promotional activities during the 618 sales event, impacting overall profitability [1] - The average price of adult care products remained stable compared to the previous year, with no significant data reflecting the "high price, high value" strategy in Q1 [2] - The gross profit margin in Q2 slightly declined due to the influence of the 618 promotional period [4] Group 2: Sales and Marketing Strategy - The company plans to maintain a steady investment in brand promotion while optimizing sales efficiency without necessarily increasing expenditure [2] - The sales expense ratio for the second half of the year is expected to improve compared to the same period last year [2] - The company aims for double-digit revenue growth in the second half, despite increased market competition [5] Group 3: Product Development and Innovation - The company has identified consumer pain points and is focusing on upgrading and expanding its product line, particularly in adult incontinence products [3] - High-margin products, such as cranberry products, currently have a small share in the adult incontinence product structure, as they are still in the early stages of market introduction [3] - The company plans to slow down the introduction of differentiated products while concentrating on developing flagship products like "Absorption Treasure" [3] Group 4: Market Expansion and Partnerships - The company has seen growth in institutional and specialty channel expansions, with online and offline growth rates being comparable [4] - The partnership with He Sheng Yuan for baby care products has ended, but the company plans to launch its own brand, Dudi, in Q2 2024, with a 116% year-on-year revenue increase for the brand by mid-2025 [4][5] - The company's self-branded products in the baby care segment currently account for less than 10% of the approximately 200 million revenue generated in that category [5]