证券代码：301009 证券简称：可靠股份 杭州可靠护理用品股份有限公司投资者关系活动记录表 编号：2025-005 投资者关系活 动类别 □特定对象调研 □分析师会议 媒体采访 □业绩说明会 □新闻发布会 □路演活动 □现场参观 其他（电话会议） 参与单位名称 及人员姓名 天风证券：张彤、孙海洋；国联基金：陈方园；上海五聚资管：王鑫； 银河基金：杨琪；建信养老金管理：李平祝；北京鑫翰资管：敖飞；华 宝基金：张金涛；上海运舟私募基金：王岩；汇泉基金：王达；博道基 金：王晓莹；附加值投资：杨禹琦；北京市星石投资：王荣亮；信泰人 寿保险：齐津；万家基金：王琴；创金合信基金：梁雪；广东正圆投资： 亓辰；阳光资管：吴彬 时间 2025年8月24日20:00-20:40 地点 电话会议 上市公司接待 人员姓名 副总经理兼财务总监：李超楠 副总经理兼董事会秘书：王向亭 投资者关系活 动主要内容介 绍 问题一、公司二季度利润环比一季度下降的主要原因是什么？是季 节性因素还是经营利润确实下滑？ 答：公司二季度利润环比变化主要与线上渠道的促销节点有关。二 季度有 618 大促，公司秉承以质取胜、传递价值的理念，但在大环境裹 挟 ...

Group 1: Company Overview - Leshu Shih Limited has submitted a new IPO application to the Hong Kong Stock Exchange, with CICC, CITIC Securities, and GF Securities (Hong Kong) as joint sponsors, following a previous application that lapsed in January 2025 [1] - The company specializes in manufacturing hygiene products, including baby diapers, sanitary napkins, and wet wipes, primarily targeting emerging markets in Africa, Latin America, and Central Asia [1] - Over 90% of the company's revenue comes from the African market, where it holds leading market shares in several segments, earning the title "Invisible Personal Care Champion of Africa" [1] Group 2: Financial Performance - Leshu Shih has demonstrated strong financial growth, with revenues of approximately $320 million, $411 million, and $454 million for the years 2022, 2023, and 2024, respectively, and net profits of $18.39 million, $64.68 million, and $95.11 million for the same years [2][3] - In the first four months of 2025, the company continued its growth trajectory, achieving revenues of $161.31 million, a 15% year-on-year increase, and net profits of $31.10 million, a 12.45% increase [2] Group 3: Product and Market Structure - The company operates primarily in four product categories: baby diapers, sanitary napkins, baby pull-ups, and wet wipes, with baby diapers contributing over 70% of total revenue [4] - Leshu Shih has established a multi-brand strategy, with its core brand Softcare positioned as a mid-to-high-end brand, contributing 78.8%, 77.6%, and 78.6% of total revenue from 2022 to 2024 [4] - The company has built a significant sales network across Africa, with 18 branches in 12 countries, covering over 2,800 wholesalers, distributors, supermarkets, and other retailers [4] Group 4: Competitive Advantage - Leshu Shih's products have a notable price advantage compared to competitors, with Softcare baby diapers priced at $0.0927 per piece, significantly lower than Procter & Gamble and Kimberly-Clark [5] - The company has achieved high compound annual growth rates of 17.3% and 30.6% for its core products, baby diapers and sanitary napkins, respectively, since 2022 [5] Group 5: Market Potential - The African hygiene products market is poised for explosive growth, driven by a unique demographic dividend and rapid urbanization, with a projected GDP growth rate of 3.2% in 2024 and 4.1% in 2025 [6] - The market penetration rates for baby diapers and sanitary napkins in Africa are currently around 20% and 30%, respectively, indicating significant growth potential compared to developed markets [7][8] Group 6: Future Outlook - Leshu Shih is expected to continue expanding its production capacity, with plans to use IPO funds to build new factories in several African and Latin American countries [9] - The company aims to solidify its leading position in the African market while actively exploring opportunities in Latin America and Central Asia, with a focus on meeting local consumer needs [10][12]

被誉为"非洲纸尿裤大王"的中国企业乐舒适有限公司（以下简称乐舒适），日前更新招股书，再次冲击港股IPO。 乐舒适曾于今年1月份首次递表，但六个月内未通过聆讯，招股书在7月底失效。 凭借"中国供应链能力+本地化策略"，乐舒适在非洲市场快速崛起，2024年占据非洲婴儿纸尿裤市场20.3%（以销量计）的份额，位居行业第一。不过， 仔细梳理其招股书，原材料价格波动风险、业绩增速放缓及上市前突击分红等问题，值得关注。 【导读】"非洲纸尿裤大王"乐舒适更新招股书，再次冲击港股IPO 背靠中国 扎根非洲 乐舒适的创始人为沈延昌，他早在20世纪90年代就"下海"至非洲淘金，并积攒了丰富的贸易经验。 2004年，沈延昌在广州创设森大集团，致力于陶瓷制品、卫生洁具、卫生用品、家用日化、个人护理、五金制品等产品的研发和生产。深耕海外市场二十 余载，森大集团已成长为一家集海外工业制造、国际贸易、实业投资为一体的跨国综合性产业集团，销售覆盖60余个国家和地区。 目前，沈延昌还担任科达制造（600499）（证券代码：600499）的非独立董事。 乐舒适于2022年从森大集团内部拆分独立而来，主要面向非洲市场销售婴儿纸尿裤、拉拉裤和卫生巾 ...

Core Viewpoint - LeShuShi, known as the "King of Diapers in Africa," has updated its prospectus and is making another attempt to go public in Hong Kong [2][3]. Group 1: Company Overview - LeShuShi was founded by Shen Yanchang, who has extensive trade experience in Africa since the 1990s. The company was spun off from SenDa Group in 2022 and focuses on the African market for baby diapers, pull-ups, sanitary napkins, and wet wipes [6][7]. - As of April 30, 2025, LeShuShi has established eight production plants and 51 production lines in Africa, with an annual capacity of over 6.3 billion baby diapers and nearly 2.9 billion sanitary napkins [10]. Group 2: Market Position and Strategy - LeShuShi holds a 20.3% market share in the African baby diaper market by volume as of 2024, positioning itself as the industry leader [3]. - The company employs a localized manufacturing strategy, which allows it to maintain lower costs and respond quickly to market demands, giving it a competitive edge against international giants [10]. Group 3: Financial Performance - Revenue projections for LeShuShi are $320 million in 2022, $411 million in 2023, and $454 million in 2024, with net profits of $18 million, $65 million, and $95 million respectively [12][26]. - The company's gross margin and net profit margin improved significantly in 2023, reaching 34.9% and 15.7%, respectively, primarily due to a decrease in raw material prices [16][17]. Group 4: Risks and Concerns - The company faces risks related to raw material price fluctuations, with expectations of rising prices for key materials like fluff pulp and SAP in the coming years [18]. - LeShuShi's performance growth is projected to slow down, with revenue growth expected to drop from 28.6% in 2023 to 10.5% in 2024 [12]. Group 5: Dividend and Funding - Prior to the IPO, LeShuShi engaged in significant dividend payouts, including a $35,300 dividend from its subsidiary in Kenya and a $35 million interim dividend, which raised concerns about the distribution of profits primarily benefiting the founders [22][24]. - The company plans to use the net proceeds from the IPO to expand production capacity, enhance marketing efforts, and pursue strategic acquisitions in the hygiene products sector [24].

Investment Rating - The report indicates a positive outlook for the parenting and maternal-infant industry, emphasizing the transition towards a "child-centered" approach in parenting, which is expected to drive growth in this sector. Core Insights - The parenting perspective is shifting from a "top-down" command style to a "peer-level" dialogue, with a focus on understanding children's needs and emotions as central to parenting and consumption decisions [4][31]. - The new generation of parents, particularly those born in the 1990s and 2000s, prioritize self-care and balance in parenting, rejecting the notion of "sacrificial parenting" [29][35]. - The concept of "精细化" (refined parenting) is emerging, where parents seek tailored solutions for their children's developmental stages, leading to a demand for more specific and high-quality products [15][39]. Summary by Sections 1. Changes in Parenting Stages and Concepts - The report highlights a significant evolution in parenting concepts, driven by a decline in birth rates and a growing emphasis on quality over quantity in child-rearing [29][60]. - Parents are increasingly focused on the emotional and psychological aspects of parenting, seeking products that provide safety and reassurance [9][13]. 2. Demand for Refined Consumption - The report outlines a shift towards "精细化消费" (refined consumption), where parents are willing to invest more in high-quality, scientifically-backed products for their children [31][45]. - The spending on maternal-infant products is projected to grow significantly, with parents prioritizing safety and effectiveness in their purchasing decisions [62][43]. 3. Rise of Youth Consumer Power - The report notes the increasing influence of youth consumers, particularly teenagers, in family decision-making processes, reshaping traditional family dynamics [24][60]. - This demographic shift is prompting brands to adapt their marketing strategies to resonate with younger parents and their unique needs [19][39]. 4. Deepening Connections through Content - The importance of high-quality content in building trust between brands and families is emphasized, with parents seeking relatable and emotionally resonant narratives [19][20]. - Brands are encouraged to create engaging content that aligns with the "child-centered" parenting philosophy, fostering a sense of partnership with parents [19][20]. 5. Market Growth and Potential - The maternal-infant market in China is projected to experience robust growth, with a compound annual growth rate (CAGR) expected to accelerate from 2018 to 2030 [44][43]. - The report identifies significant opportunities for brands that can effectively navigate the evolving landscape of parenting and consumer expectations [43][45].

Core Viewpoint - Babycare and Avery Dennison have signed a strategic cooperation agreement to deepen their collaboration in logistics and digital management of the value chain, building on their previous partnership [1][2]. Group 1: Company Background - Babycare aims to redesign the experience of maternal and infant products, having served over 69 million families globally [2]. - Avery Dennison has over 90 years of experience in adhesive materials development and is known for its global supply chain and stringent quality control systems [2]. Group 2: Previous Collaborations - The partnership between Babycare and Avery Dennison began in 2021, with the first strategic cooperation agreement signed on June 13, 2022 [2]. - Babycare has utilized Avery Dennison's eco-friendly adhesive materials in its diaper products, which have been tested under various conditions to ensure stability [2]. Group 3: Future Cooperation - The new agreement will expand collaboration beyond material supply to include research and development, supply chain, market strategies, and product quality control [2]. - Both companies emphasize their commitment to user experience and product quality as the foundation of their strategic partnership [3]. - The collaboration signifies a shift from single-category cooperation to comprehensive strategic synergy, enhancing the overall value chain [3].

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The baby and children's products market is experiencing significant growth potential due to improved fertility policies and increasing online consumption trends, with a focus on quality and refined needs [14][19] - The Douyin platform shows a substantial increase in sales and engagement for baby products, indicating a strong market entry opportunity for brands [19][21] - The market is characterized by a shift towards live streaming as a primary sales channel, with a notable increase in the effectiveness of product cards and influencer promotions [25][29] Summary by Sections Market Overview - The online retail transaction scale for maternal and infant products in China has shown a consistent upward trend, maintaining a double-digit growth rate despite a slight slowdown in recent years [14][15] - The market is transitioning from scale expansion to a focus on meeting refined and quality demands [14] Consumer Demographics - The primary consumer group for baby products consists of women aged 31-40, with a notable increase in male participation in purchasing decisions [35] - Three-tier cities show strong purchasing power, accounting for 23.4% of the consumer base [35] Sales Performance - From January to May 2025, sales heat and transaction heat for baby products on Douyin increased by 51.8% and 49.1% respectively, indicating a growing willingness among parents to purchase baby products online [19][21] - The sales channels are dominated by live streaming, which accounts for over half of the sales, with a significant year-on-year increase in the effectiveness of product cards [25][29] Product Category Insights - The baby diaper segment shows stable sales, with disposable diapers making up nearly half of the sales, while pull-up pants are also experiencing significant growth [42][44] - The baby bathing market is led by baby shampoo, which saw a sales heat increase of 108.9% and a sales volume increase of 100.8% [61][62] - The baby skincare market is growing rapidly, with children's lotions and creams leading in sales, while children's essence water has seen a remarkable increase of 177.3% [86][87] Brand Dynamics - The market is characterized by high brand concentration, with the top five brands in the baby bathing segment holding a concentration of 72.12% [67] - The competitive landscape is evolving, with brands focusing on product differentiation through innovative ingredients and targeted marketing strategies [47][56]