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绿城抗压增长样本:上半年销售额1222亿元位居行业第二
Sou Hu Cai Jing· 2025-07-07 15:23
Core Viewpoint - The real estate industry is undergoing a deep adjustment period, but Greentown China is demonstrating steady development and exploring breakthrough paths amidst this environment [1][12]. Group 1: Sales Performance - In the first half of 2025, Greentown China achieved a total contract sales amount of approximately 122.2 billion yuan, with a total sales area of about 5.35 million square meters [1]. - Greentown ranked second among the top 100 real estate companies in terms of sales, with four companies exceeding 100 billion yuan in sales [1]. - Multiple projects in cities like Hangzhou and Taizhou have received enthusiastic market responses, contributing to strong sales performance [1]. Group 2: Investment Strategy - Greentown China's investment strategy focuses on "high certainty," utilizing precise layouts and efficient conversions to achieve steady development [2]. - The company added 42 new projects in 2024, with a total construction area of 4.18 million square meters and a new value of 114.7 billion yuan, with 92% of the value coming from first- and second-tier cities [3]. - In the first half of 2025, Greentown's new value exceeded 80 billion yuan, supported by a comprehensive risk control mechanism in investment decisions [4]. Group 3: Product Innovation - Greentown China has established a "Good House" standard to guide product quality, which includes 226 clauses, with 189 being stricter than national and industry norms [7]. - The company focuses on addressing real-life pain points for customers, using feedback as a driving force for innovation [7][8]. - Recent projects like Hangzhou Zhilang Yuhua showcase Greentown's commitment to innovative design and high-quality delivery, receiving positive market feedback [8][10]. Group 4: Financial Stability and Governance - Greentown China successfully issued a fourth tranche of medium-term notes at a record low interest rate of 3.94%, reflecting improved credit quality and market confidence [11][12]. - The company has completed six credit bond financings in 2025, totaling 5.5 billion yuan, indicating a robust financing channel and positive long-term development expectations [12]. - The combination of precise investment strategies, continuous product innovation, and optimized governance has allowed Greentown to navigate the challenging real estate market effectively [12].