Summary of Petty Co. Conference Call Company Overview - **Company**: Petty Co. - **Industry**: Pet Food and Snacks Key Points Overseas Business Performance - Petty Co. reported stable overseas shipment volumes in Q2 2025 compared to the same period last year, indicating steady overseas demand [2][3] - The company plans to cover tariffs through cost-plus pricing and expects overseas clients to share some of the costs, maintaining a positive outlook on overseas business profitability recovery in the medium to long term [2][3] Gross Margin Insights - Gross margins for three product categories—plant-based gel, bark gel, and nutritious meat snacks—ranged from 3% to 6.75% in Q2, benefiting from cost control and economies of scale at overseas factories [2][3] - Stable raw material prices and the depreciation of the Vietnamese Dong contributed positively to margins, with expectations for this trend to continue in the second half of the year [2][7] Domestic Market Growth - The domestic market saw significant growth, with the Jieyan brand achieving over 40% growth, becoming a key growth driver [2][5] - The company is shifting focus from the Ziliang agency business to the Jieyan brand, increasing investment in this area [2][5] - The Wenzhou baking grain production line has been launched to enhance the staple food product line and target the domestic staple food market [2][5] Future Orders and Revenue Expectations - Q3 orders are expected to be flat year-over-year, but revenue may fall short of last year's due to tariff impacts; however, Q4 is anticipated to see a recovery in export revenue [2][6][8] - The company plans to promote baking grain products in the domestic market in the second half of the year, with the New Zealand staple food potentially delayed until the end of the year or early next year [2][6] Sales and Marketing Strategy - Sales expenses will focus on supporting the new product "Yuanliwan" and the Jieyan brand, with a target to keep the sales expense ratio around 30% [2][9] - Significant pre-launch investments were made before the 618 shopping festival, with additional support planned for baking grain products in the second half of the year [2][9] Online and Offline Sales Channels - Online channels contribute over 70% of total sales, with major platforms being Taobao and JD.com; Douyin and Xiaohongshu are used primarily for brand promotion [2][4][12] - The Jieyan brand performs exceptionally well online, while offline sales are mainly through large supermarkets [2][4][12] Product Development and Future Plans - The Smart Balance brand is set to enter the domestic market after obtaining regulatory approval, focusing on mid to high-end positioning [2][4][18][24] - New Zealand staple food is expected to launch by the end of the year, with a strategy to first enter online channels before expanding to offline new retail channels [2][5][17] - The company plans to introduce multiple staple food products in 2025 to establish a foundation for significant growth in 2026 [2][26][27] Financial Outlook - The free brand is expected to continue incurring losses in 2025, but these losses are projected to narrow compared to 2024 [2][14] - The company aims for a breakeven point in the domestic market if revenues reach between 700 million to 800 million yuan [2][27] Consumer Education and Marketing - Petty Co. utilizes social media platforms like Xiaohongshu and Douyin for consumer education, leveraging influencers to enhance brand awareness [2][22][23] Conclusion - Overall, Petty Co. maintains a positive outlook for both domestic and overseas markets, focusing on product diversification and effective cost management to drive future growth and profitability [2][26][27]