Summary of the Conference Call on the Pet Food Industry Industry Overview - The pet economy in China has reached a scale of 155.7 billion yuan, with pet food occupying a core position, accounting for approximately 50% of the overall market. Pet staple food accounts for about 36%, indicating significant potential in the pet food market [1][2]. Key Insights and Arguments - Pet food is primarily divided into staple food, snacks, and health products, with staple food further segmented into dry and wet food. The future trend indicates that puffed food will remain mainstream, but baked food, prescription food, functional feed, and age-specific products will see rapid growth, suggesting a more diversified product structure [1][4]. - Online channels are the main battleground for the pet food market, with 57.7% of consumers choosing to purchase pet staple food online. Platforms like Taobao and Tmall account for over 50% of the market share, while Douyin and Xiaohongshu are suitable for new product promotion, highlighting the importance of online marketing [1][5]. Competitive Landscape - The market competition is stratified, with foreign brands dominating the high-end market, while domestic brands perform well in the mid-to-low-end market. Domestic brands are gradually replacing foreign brands by launching mid-to-high-end products to meet the demand for consumption upgrades [1][6]. - According to the Tmall 618 sales list, the market share of foreign brands has declined, while domestic brands have risen. Consumer preference for domestic brands has increased, with 35% and 33% of consumers preferring Chinese brands for cat and dog staple foods, respectively, reflecting a year-on-year increase of 6-7 percentage points [1][6]. Future Outlook - The overall scale of the pet economy is projected to reach 300 billion yuan in 2024, with a year-on-year growth of 7%. The cat and dog markets are expected to be 144.5 billion yuan and 155.7 billion yuan, respectively, with the cat market growing faster than the dog market [2]. - The trend of smaller family sizes and the desire for companionship are driving an increase in pet ownership and consumption upgrades. The average spending per pet is also showing a marginal upgrade trend, indicating that the pet economy, particularly the staple food segment, is likely to maintain high single-digit to double-digit growth [7]. Additional Important Points - The demand for mid-to-high-end pet food is expected to increase under the trend of refined feeding, providing ample development space for domestic brands. Companies should seize opportunities to enhance product quality and brand influence to meet market demands [3][7].

Core Insights - The report maintains a positive investment rating for the agricultural sector, particularly highlighting the resilience and growth potential in the pet food market and the cyclical recovery in the pig farming industry [1] Group 1: Pet Industry Performance - The pet food sales during the 2025 Double Eleven shopping festival reached 9.4 billion yuan, showcasing significant growth in the pet sector [11][12] - Major brands like Mai Fudi and Frigat led sales on platforms such as JD and Tmall, indicating strong competitive advantages [11][12] - The trend towards high-end and refined pet products is evident, with new processing techniques gaining market share [11][12][16] Group 2: Pig Farming Market Dynamics - As of November 14, 2025, the average price of pigs was 11.66 yuan/kg, reflecting a week-on-week decrease of 0.22 yuan/kg and a year-on-year decline of 4.79% [4][15] - The supply side is expected to contract due to overproduction in October and a reduction in breeding stock, while demand may increase due to seasonal consumption patterns [4][15] - The report suggests that the pig farming sector may enter a favorable investment phase as losses accelerate and market conditions stabilize [5][26] Group 3: Market Performance Overview - From November 10 to November 14, the agricultural index outperformed the broader market by 2.87 percentage points, with a 2.70% increase in the agricultural index compared to a 0.18% decline in the Shanghai Composite Index [28][29] - Key stocks such as Yuegui Co. and ST Jiawo saw significant gains, indicating strong performance within the agricultural sector [28][33] Group 4: Feed Industry Insights - The domestic feed market is benefiting from the recovery in livestock numbers and strong overseas demand, with a projected increase in feed production [26] - The report highlights the growth in feed production from 162 million tons in 2010 to 315 million tons in 2024, with a compound annual growth rate (CAGR) of 4.86% [26]

Core Insights - The pet consumption market is transitioning from basic feeding to a more refined and sophisticated approach, indicating an upgrade in pet spending habits [1][2] - The emotional role of pets in families is increasingly recognized, leading to a broader market expansion for pet-related products and services [2][3] Industry Trends - The pet industry in China is experiencing robust growth, with projections indicating the market size will exceed 811.4 billion yuan by 2025 [3][4] - There is a notable shift in consumer attitudes towards high-quality and personalized pet products, reflecting a move from functional to emotional consumption [3][5] Company Developments - Companies in the pet industry are diversifying their product offerings and increasing R&D investments to capture growth opportunities [4][5] - Petty Animal Nutrition Technology Co., Ltd. is focusing on innovative pet food products, including air-dried and baked food, to meet market demands [4] - Yantai Zhongchong Food Co., Ltd. has established over 22 modern production bases globally and is expanding its brand presence internationally [4] Market Segmentation - The market is becoming increasingly segmented, with recommendations for companies to tailor products and services based on pet types, life stages, and consumption scenarios [5][6] - The pet medical testing sector is emerging as a rapidly growing niche, with companies developing comprehensive diagnostic platforms for various pet health needs [5][6]

Core Viewpoint - Petty Co. believes that baked grains will be the next competitive focus in staple food innovation, particularly suitable for mainstream pet categories and high-end pet households in China [1] Group 1: Company Strategy - The company is focusing on "new staple food introduction," which includes self-produced new staple foods and high-quality staple foods from New Zealand integrated into its own brand system [1] - Petty Co. plans to increase R&D investment and product innovation in the staple food sector [1] Group 2: Production and Supply Chain - The company aims to ensure stable output and quality leadership of new staple foods like baked grains through a strategy of "self-built capacity + global supply chain collaboration" [1]

Group 1: Company Performance Overview - As of the end of Q3 2025, the company's operations are proceeding as planned, with export business facing pressure due to U.S. tariffs, yet maintaining a higher gross margin than the same period in 2024 [1] - The launch of the Wenzhou factory's baking grain production line marks a significant milestone, enhancing the company's capabilities in freeze-dried, air-dried, and baked staple food production [1] Group 2: Marketing and Sales Strategies - During the "Double Eleven" shopping festival, the company increased marketing efforts, achieving over 30% year-on-year growth in overall GMV, with the Jueyan brand leading in the dog snack category [2] - The company introduced new products such as "small particle air-dried food" and "cod air-dried food," aligning with its strategy of deepening high-end market penetration and expanding product categories [2] Group 3: Channel Expansion and Cost Management - The company is focusing on expanding offline channels, collaborating with major regional distributors and new retail supermarkets, with offline channel returns approaching online levels due to cost dilution effects [3][4] - Raw material prices are expected to remain stable next year, with poultry and meat by-product prices decreasing compared to the previous year, positively impacting cost management [4]

Investment Rating - The industry investment rating is "Outperform the Market" [85] Core Viewpoints - The pet food market is expected to grow steadily, with the market size reaching 300.2 billion yuan in 2024, a year-on-year increase of 7%. Pet staple food accounts for 36% of the pet economy [3][6] - The trend towards refined feeding is evident, with a growing preference for baked food and specialized diets among pet owners [3][38] - Online channels remain the primary battlefield for pet staple food, with 57.7% of pet owners choosing to purchase online [3][54] - Domestic brands are performing well, with a significant shift towards local brands as consumers show a preference for them over foreign brands [3][75] Summary by Sections Pet Staple Food: Core Track of the Pet Economy - The pet staple food segment is projected to maintain stable growth, driven by the increasing number of pet owners and the trend of treating pets as family members [3][20] - The pet market is expected to reach 404.2 billion yuan by 2027, with a CAGR of 10% from 2024 to 2027 [6] Products: Rapid Growth of Baked Food - Baked food is experiencing rapid growth, with a preference for refined feeding trends continuing among pet owners [3][42] - The preference for ordinary staple food is declining, while interest in specialized and prescription diets is increasing [3][48] Channels: Online Dominance - Online purchasing remains dominant, with major platforms like Taobao and JD.com leading the market [3][54] - Douyin is rapidly rising as a significant channel for pet food purchases, reflecting changing consumer behaviors [3][61] Competitive Landscape: Strong Performance of Domestic Brands - Domestic brands are increasingly capturing market share, particularly in the mid-range and low-end segments, as they offer competitive pricing and quality [3][72] - In 2024, 35% of consumers preferred domestic brands for cat food, reflecting a 7 percentage point increase year-on-year [3][75]

Core Insights - The rise of fresh pet food reflects the emotional needs of modern young pet owners who prioritize high-quality ingredients and nutritional balance for their pets [4][21] - The fresh pet food market is experiencing significant growth, with a notable increase in the adoption of fresh food among pet owners, particularly among the younger demographic [6][9] - The global fresh pet food market is projected to exceed $4.5 billion by 2025, with a compound annual growth rate (CAGR) of 21.3% [9] Market Trends - Over 50 million posts related to homemade pet food have been shared on social media platforms, indicating a strong consumer interest [3] - A survey revealed that 41.2% of pet owners born in the 1990s have incorporated fresh food into their feeding routines, a 27 percentage point increase from 2023 [6] - E-commerce platforms are seeing a surge in sales of fresh pet food products, with brands focusing on fresh food concepts ranking high in sales during major shopping events [6][9] Competitive Landscape - The fresh pet food market is dominated by a few key players, with the top five companies holding approximately 80% of the market share globally [9] - Major brands are actively entering the fresh pet food space through acquisitions and new product launches, indicating a competitive and rapidly evolving market [10][9] Consumer Preferences - Pet owners are increasingly aware of the health benefits of fresh food, associating it with improved pet health outcomes such as better coat quality and hydration [21][18] - Fresh pet food products can command a price premium of 30% to 40% over traditional dry food, reflecting consumer willingness to pay for perceived quality [21][23] Challenges and Opportunities - The lack of standardized definitions and regulations in the fresh pet food sector poses challenges for market stability and consumer safety [11][16] - Despite potential health risks, the demand for fresh pet food continues to grow, driven by a shift towards more scientific and personalized pet care [18][39] - Companies are exploring innovative production methods and supply chain strategies to enhance product freshness and reduce costs, which could lead to higher profit margins [23][28] Global Expansion Strategies - Chinese pet food brands are adopting flexible strategies to enter international markets, focusing on local partnerships and supply chain integration to overcome barriers [28][33] - The establishment of local production facilities is crucial for fresh pet food brands to ensure product quality and reduce logistics costs [35][39]

Core Insights - The pet food market is experiencing a shift towards high-end products, driven by changing consumer behavior and preferences, with users transitioning from "passive buyers" to "active selectors" [1][2][6] - The focus in the high-end pet food market is moving from single nutritional indicators to comprehensive performance and functional segmentation, with the introduction of baking technology and localization being key opportunities for domestic pet food brands [1][2][6] - The core competition in the pet food market has shifted from price competition to "trust premium" and "supply chain control," indicating a need for brands to build consumer trust and loyalty [1][2][6] Demand and Supply Dynamics - The new generation of consumers emphasizes self-expression and information equality, leading to new business models that prioritize emotional and psychological compensation [2][6] - The high-endization of pet food is a result of both demand upgrades and supply improvements, with consumers willing to pay a premium for emotional value and scientifically formulated products [6] Brand Strategies - Brands like Xianlang are redefining high-end positioning through systematic approaches that include technological breakthroughs, content-driven user engagement, and standardization to enhance brand perception [3][4] - The pricing strategy of Xianlang, such as 186 RMB for 2kg, targets consumers willing to pay for quality and scientific pet care [4] - Content capability is identified as a core competitive advantage for brands in the crowded online market, enabling effective user engagement and loyalty [5][6] Market Recommendations - Recommended leading companies in the pet food industry include Zhongchong Co., Ltd. (002891.SZ), Petty Co., Ltd. (300673.SZ), Guibao Pet (301498.SZ), and Yuanfei Pet (001222.SZ) [7]

Summary of the Conference Call on the Pet Food Industry and Guibao Company Industry Overview - The Chinese pet consumption market is experiencing continuous growth, with dog-related consumption increasing by approximately 5%. The main drivers include the expansion of pet ownership and increased spending per pet, driven by social changes that create a demand for pet companionship. [2][3] - The pet food market in China is projected to reach approximately 150 billion yuan in 2024, accounting for 53% of the pet consumption market. Staple food represents over 50% of this segment, making it the largest sub-market. [2][4] - The penetration rate of refined pet care in China is below 20%, significantly lower than in Western countries, indicating substantial room for growth. [6] Market Performance - In the first half of 2025, the total pet consumption in China is expected to be around 70 billion yuan, reflecting a year-on-year growth of 9%. The sales revenue for goods is projected to be 58.1 billion yuan, with online channels being the primary sales avenue. [7] - The top ten pet food companies in China in 2024 will include seven domestic firms, highlighting a clear trend towards domestic brand replacement. [8] Competitive Landscape - Domestic brands are increasingly gaining market share, with Guibao and Zhongchong being notable examples. These companies leverage high-quality sourcing and continuous improvement in product quality to close the gap with foreign brands. [10] - The competition landscape shows that while foreign brands like Mars and Nestlé maintain a leading position, they have missed opportunities in online channel development, allowing domestic brands to enhance their market share. [9] Consumer Trends - There is a noticeable shift in consumer behavior towards high-quality pet products, with pet owners increasingly viewing pets as family members. This has led to a rise in demand for premium pet supplies. [3] - The trend towards higher-end products is evident, with consumers moving from basic pet food to more sophisticated options like freeze-dried and baked goods. [12] Guibao Company Insights - Guibao Company, established in 2006, shifted its focus to domestic brands in 2013. Its self-owned brand sales account for 40% of total sales, with rapid growth in its proprietary brands. [13] - The company has a strong competitive advantage through product innovation and brand development, successfully launching several popular products. [14] - Guibao's projected profit for 2024 is 750 million yuan, with expectations to reach 900 million yuan by 2025. The company's PE ratio is expected to remain above 40 times, indicating strong market confidence. [15] Additional Observations - The survival space for white-label pet food products is diminishing due to a lack of innovation and brand recognition, as consumers increasingly prefer established brands. [11] - The market is expected to see a fierce price war in the low-end segment while experiencing an upgrade in mid-to-high-end consumption over the next 3-5 years. [12]

Core Viewpoint - The government of Dongying City is actively promoting agricultural development in Lijin County, focusing on resource utilization, brand building, and the enhancement of agricultural productivity through innovative practices and projects [1][3]. Group 1: Agricultural Development Strategies - Lijin County is leveraging its resource endowments and industrial foundation to enhance agricultural productivity, focusing on the development of a unique rural revitalization model [3]. - The county has established a "1+4" agricultural industry chain structure, emphasizing project layout along the chain, factor aggregation, and leveraging chain strengths to boost productivity [4]. - Key projects include the establishment of an embryo factory and the renovation of old breeding facilities, which support a comprehensive "breeding, raising, and selling" development model [4]. Group 2: Innovations in Crop Production - Lijin County is implementing a project to improve 40,536 acres of saline-alkali land, which has led to a 60% reduction in water usage and a 30% reduction in fertilizer usage, while also decreasing soil salinity from 5‰ to 2‰ [5]. - The introduction of new crop varieties, such as the salt-tolerant corn variety "Dongyu 5," has been prioritized, with high-value crops like Jerusalem artichokes and potatoes being cultivated in saline-alkali conditions [5]. Group 3: Brand Development and Market Positioning - The county is actively promoting its agricultural products through a brand-building strategy, resulting in several products being recognized as "nationally renowned special new agricultural products," accounting for 57% of the city's total [6]. - Notable products include "Tianhao brand Lijin bass," which has been included in the "2024 third batch of agricultural product memory index," and various organic products that have received certification [6].