Core Insights - The article highlights the successful collaboration between JD.com and various home appliance brands in preparation for the 11.11 shopping festival, showcasing the effectiveness of the "exclusive co-creation model" in driving sales and product innovation [2][3][6] Group 1: Sales Performance - JD.com reported that over 2,000 home appliance brands achieved a transaction growth of over 100% year-on-year from the start of 11.11 until October 20, with new product sales increasing by 84% [2] - Specific product categories saw significant growth, such as self-cleaning range hoods with over 200% growth, and zero-coating rice cookers with a growth of 188% [2] Group 2: Product Development and Innovation - The development of the Boss E1P range hood was based on deep insights into user needs, leading to a sales figure of 7 million yuan within 28 hours of its launch on JD.com [3] - Panasonic's Xtra zero-coating rice cooker was developed in response to consumer demands for health, taste, and aesthetics, utilizing innovative technology to address common issues like sticking [3][4] Group 3: Consumer-Centric Approach - The Panasonic Q6 smart toilet focuses on essential user needs by eliminating redundant features while maintaining practical functionalities, priced competitively at 1,999 yuan [4] - JD.com and brands worked closely on marketing and operational strategies to maximize sales potential, with the Q6 achieving over 2,500 units sold within 28 hours of its launch [5] Group 4: Supply Chain Efficiency - The collaboration between JD.com and brands has led to the establishment of a highly efficient and transparent "Chinese Super Supply Chain," enhancing visibility across all production stages [5][6] - The exclusive co-creation model has evolved beyond traditional supply relationships, fostering a strategic partnership that integrates technology, product development, and logistics [5] Group 5: Future Outlook - The article suggests that the co-creation model may become a mainstream approach for collaboration between brands and platforms, optimizing user experience and enhancing product value [5][6]