（文/观察者网 张志峰） "以前开发油烟机，我们要花12个月调研市场，还可能因为需求判断偏差导致产品滞销；现在和京东合 作，6个月就能精准落地一款爆品。"老板电器京东渠道负责人雷鸣的感慨，道出了家电行业最现实的痛 点：过去靠经验"拍脑袋"做产品，如今靠数据"拍用户"做产品。 变化背后，是京东尝试用互联网逻辑，在重资产的家电世界里做一次"以需定产"试验。 由此，京东也在多年重资产投厂外供应链改造之后，对制造端的参与，更深了一点。 从"猜需求"到"定需求" 伴随着11.11大促的战火点燃，10月24日，老板电器和松下等家电家居品牌工厂内，早已是一番热火朝 天的景象。老板风神E1P、松下Xtra零零煲、松下Q6轻智能马桶，一批批京东与品牌独家共建的"明 星"爆款正在加速下线，奔赴11.11的消费热潮。 京东数据显示，自京东11.11启动至10月20日18时，京东家电家居超2000个品牌增长超100%，家电家居 带电新品成交额增长84%，超100款新品首发即爆单。自清洁油烟机等同比增长超200%，0涂层电饭煲 同比增长188%，智能轻音冲马桶同比增长超100%。 相较于往年单纯通过"预测需求-挑选商品-采购包销"的流 ...

Core Insights - The article highlights the successful collaboration between JD.com and various home appliance brands in preparation for the 11.11 shopping festival, showcasing the effectiveness of the "exclusive co-creation model" in driving sales and product innovation [2][3][6] Group 1: Sales Performance - JD.com reported that over 2,000 home appliance brands achieved a transaction growth of over 100% year-on-year from the start of 11.11 until October 20, with new product sales increasing by 84% [2] - Specific product categories saw significant growth, such as self-cleaning range hoods with over 200% growth, and zero-coating rice cookers with a growth of 188% [2] Group 2: Product Development and Innovation - The development of the Boss E1P range hood was based on deep insights into user needs, leading to a sales figure of 7 million yuan within 28 hours of its launch on JD.com [3] - Panasonic's Xtra zero-coating rice cooker was developed in response to consumer demands for health, taste, and aesthetics, utilizing innovative technology to address common issues like sticking [3][4] Group 3: Consumer-Centric Approach - The Panasonic Q6 smart toilet focuses on essential user needs by eliminating redundant features while maintaining practical functionalities, priced competitively at 1,999 yuan [4] - JD.com and brands worked closely on marketing and operational strategies to maximize sales potential, with the Q6 achieving over 2,500 units sold within 28 hours of its launch [5] Group 4: Supply Chain Efficiency - The collaboration between JD.com and brands has led to the establishment of a highly efficient and transparent "Chinese Super Supply Chain," enhancing visibility across all production stages [5][6] - The exclusive co-creation model has evolved beyond traditional supply relationships, fostering a strategic partnership that integrates technology, product development, and logistics [5] Group 5: Future Outlook - The article suggests that the co-creation model may become a mainstream approach for collaboration between brands and platforms, optimizing user experience and enhancing product value [5][6]