Core Insights - Zeekr is adjusting its sales channels by introducing a partner model to enhance market penetration, particularly in lower-tier markets, while planning to open nearly 200 new stores this year, aiming for a total of 560 by year-end [1][2] Group 1: Sales Channel Adjustments - The new partner model is based on an agency system rather than a traditional dealership model, allowing for collaboration with quality investors who will provide resources and manage sales teams [1][2] - Both direct stores and partner stores will sell Zeekr vehicles at a unified national price, ensuring consistent service standards and user experience across all outlets [1][2] Group 2: Market Expansion Strategy - The partner model will be implemented in lower-tier markets and areas with inefficient operations, with five existing stores transitioning to this model in cities like Quzhou and Urumqi [2] - The initiative is part of a strategic integration with Lynk & Co, leveraging their resources to enhance Zeekr's channel development in underrepresented markets [2] Group 3: Sales Performance and Goals - Zeekr aims to achieve a sales target of 710,000 units by 2025, with 320,000 units from the Zeekr brand, representing a 40% year-on-year growth [5] - As of April this year, Zeekr has sold 55,000 units, achieving only 17.19% of its annual target, indicating significant pressure to accelerate growth in the remaining months [5]

Core Viewpoint - Zeekr has introduced a partner (agency) model to enhance its channel strategy, aiming to fill gaps in the lower-tier market and accelerate the achievement of its sales targets for the year [1] Group 1: Channel Strategy - Previously, Zeekr operated on a direct sales model but has now shifted to a partner model to improve its market presence [1] - The partner model is based on an agency system rather than a traditional dealership model, focusing on providing services in sales, delivery, and after-sales [1] Group 2: Sales Process - Customers will continue to place orders and invoice through the official Zeekr app, ensuring a consistent order-based production process [1] - Both direct sales and partner stores will sell Zeekr vehicles at a nationally unified retail price, maintaining consistent service standards and user experience across all outlets [1]