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(乡村行·看振兴)浙江曹宅“小枇杷”撬动“大产业”:一处丰收甜万家
Zhong Guo Xin Wen Wang· 2025-05-27 07:04
Core Insights - The article highlights the thriving loquat industry in Yanhou Village, Jindong District, Jinhua City, Zhejiang Province, particularly focusing on the successful cultivation and sales of various loquat varieties, especially the "Guanyu" variety, which has become a key product for local farmers [2][3] Group 1: Industry Development - Yanhou Village has a loquat cultivation history dating back over a century, with significant advancements made since 2012 to improve product quality by introducing new varieties like "Baiyu" and "Guanyu" [2] - The "Guanyu" loquat is noted for its large, juicy fruit and higher sweetness compared to other varieties, making it a leading product in the village and a significant source of income for farmers [2] Group 2: Sales and Marketing Strategies - The village has developed diversified and deep-processed products such as loquat snacks, cultural food products, loquat flower tea, and loquat wine to address storage issues and enhance sales [2] - A dual-channel sales model has been established, combining offline purchasing with online live-streaming sales, which has contributed to the growth of the local economy [2] Group 3: Economic Impact - In 2024, the newly added loquat planting area in the town is expected to reach 236 acres, with an anticipated annual sales revenue of 9 million yuan, reflecting a 5% year-on-year growth [2] - A cooperation agreement was signed between local development companies and the loquat industry alliance to promote collaborative development, aiming to create a comprehensive platform for planting, processing, and sales, thereby increasing local employment and income [3]
临平:一颗枇杷,何以甜了一座城
Hang Zhou Ri Bao· 2025-05-16 03:14
Core Insights - Tangqi loquat has become a focal point in the fruit market due to its unique sweetness and historical significance as a royal tribute fruit, maintaining its status as "the first fruit of Jiangnan" [1] Group 1: Quality Improvement - The overall size of Tangqi loquats is slightly smaller this year, but they are sweeter due to less rain and ample sunlight [1] - A quality revolution is underway, focusing on the improvement of loquat varieties through breeding programs, resulting in increased yield, taste, and sweetness levels exceeding 20 degrees for some varieties [2] - The introduction of 10,000 high-quality seedlings this year aims to enhance fruit value, ensure yield rates, and reduce management costs over the next five years [2] Group 2: Digital Transformation - The "Tangqi Loquat Comprehensive Industry Chain Improvement Action Plan" aims to digitize loquat planting bases, with a goal of establishing over five digital production bases by 2028 [2] - Advanced technologies such as integrated water and fertilizer systems, smart temperature control, and real-time monitoring of environmental parameters are being implemented in modern agricultural parks [2] - The yield from greenhouse-grown loquats can reach approximately 1,300 pounds per acre, nearly double that of open-field loquats [2] Group 3: Brand Management - Efforts to protect the "National Geographical Indication" status of Tangqi loquats include strict regulations against counterfeit products and a comprehensive supply chain monitoring system [2] - A new packaging system with QR codes allows consumers to trace the origin and production details of the loquats [2] Group 4: Product Diversification - Tangqi loquats are being processed into various products, including loquat juice, tea, wine, and pastries, with over ten deep-processed products currently available [4] - The production capacity for loquat juice is expected to exceed 100,000 bottles this year, with plans for more diversified products in the future [3] Group 5: Economic Impact - The Tangqi loquat industry aims to achieve a total output value of over 1.5 billion yuan by 2028, with the processing sector contributing over 500 million yuan [4] - The local economy has benefited from the integration of loquat sales with e-commerce, enhancing market reach and sales [4] Group 6: Tourism and Community Development - The annual loquat exhibition has attracted over 15 million visitors and generated 4.7 billion yuan in revenue over 27 years [5] - Community initiatives are being developed to enhance local tourism and agricultural experiences, including the establishment of themed parks and markets [6]