Core Insights - The article highlights the rising popularity of Lin Xiaosheng's 100% oyster sauce, endorsed by actor Li Jianyi, emphasizing its purity and health benefits [1][3]. Company Overview - Lin Xiaosheng is recognized as a new emerging brand in the seasoning industry, achieving significant accolades such as "2022 Most Growth-Oriented New Consumer Brand" and "2023 New National Goods CoolTop20 Product Award" [3]. - The brand's products, including 100% oyster sauce, 90% gluten-free oyster sauce, and 70% oyster sauce, are noted for their simple ingredient lists and health-conscious production processes, featuring no additives or gluten [3]. Product Highlights - The 100% oyster sauce is made solely from oysters, water, and salt, which enhances the flavor and healthiness of dishes [3]. - The 100% oyster sauce was recognized in the iSEE Global Awards, standing out among over 4000 entries, and the 70% oyster sauce won the "Global Delicious Award" [3]. Market Performance - Lin Xiaosheng's oyster sauce products have consistently topped various e-commerce platforms, including Douyin's "Oyster Sauce Popularity List" and "Oyster Sauce Bestsellers List" [3]. - The brand ranked among the top three in the cumulative sales of self-operated brands during the 2025 JD 618 promotion [3]. Product Innovation - In 2025, Lin Xiaosheng upgraded its 100% oyster sauce to a 2.0 version, reducing sodium content by 33% while enhancing freshness and taste, catering to health-conscious consumers [4].