Core Insights - The article highlights the rising popularity of Lin Xiaosheng's 100% oyster sauce, endorsed by actor Li Jianyi, emphasizing its purity and health benefits [1][3]. Company Overview - Lin Xiaosheng is recognized as a new emerging brand in the seasoning industry, achieving significant accolades such as "2022 Most Growth-Oriented New Consumer Brand" and "2023 New National Goods CoolTop20 Product Award" [3]. - The brand's products, including 100% oyster sauce, 90% gluten-free oyster sauce, and 70% oyster sauce, are noted for their simple ingredient lists and health-conscious production processes, featuring no additives or gluten [3]. Product Highlights - The 100% oyster sauce is made solely from oysters, water, and salt, which enhances the flavor and healthiness of dishes [3]. - The 100% oyster sauce was recognized in the iSEE Global Awards, standing out among over 4000 entries, and the 70% oyster sauce won the "Global Delicious Award" [3]. Market Performance - Lin Xiaosheng's oyster sauce products have consistently topped various e-commerce platforms, including Douyin's "Oyster Sauce Popularity List" and "Oyster Sauce Bestsellers List" [3]. - The brand ranked among the top three in the cumulative sales of self-operated brands during the 2025 JD 618 promotion [3]. Product Innovation - In 2025, Lin Xiaosheng upgraded its 100% oyster sauce to a 2.0 version, reducing sodium content by 33% while enhancing freshness and taste, catering to health-conscious consumers [4].

Group 1 - The core point of the article highlights that the emerging health seasoning brand Lin Xiaosheng has achieved a remarkable third place in the JD 2025 Y618 basic seasoning speed ranking, alongside industry giants like Haitian and Lee Kum Kee, showcasing its latest progress in the health seasoning sector [1][4] - Lin Xiaosheng focuses on product innovation to meet users' dual demands for health and taste, utilizing high-quality raw materials and clean ingredient lists, which helps the brand establish a differentiated competitive advantage [4] - The brand's flagship product, the "100% Oyster Sauce," has become a significant driver of growth, emphasizing health with a simple ingredient list where oyster extract constitutes 100%, and has seen continuous sales growth over the past two years [4][5] Group 2 - The "100% Oyster Sauce" has gained rapid popularity across major e-commerce platforms like Douyin, JD, and Taobao, quickly reaching the top of the Douyin e-commerce oyster sauce sales rankings and maintaining a strong presence in various product lists [5] - Lin Xiaosheng's "100% Oyster Sauce" was recognized in the seventh iSEE Innovation Brand Top 100 list, reflecting its status as an industry-leading product and contributing to the rise of a new trend in "pure oyster sauce" consumption [5]