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博物馆文创留住“最美秋色”
Bei Jing Wan Bao· 2025-10-28 11:17
Core Viewpoint - The article highlights the trend of seasonal cultural and creative products (文创) being launched by museums in Beijing, particularly focusing on autumn-themed items that capture the beauty of the season and enhance visitor engagement. Group 1: Seasonal Cultural Products - The Beijing Stone Carving Art Museum has introduced autumn-themed plush toys inspired by the ancient ginkgo and persimmon trees in its courtyard, aiming to provide a warm autumn blessing to visitors [1] - The Beijing Art Museum, located at Wan Shou Temple, has designed a "Happiness Overflowing" series of cultural products, including a three-dimensional refrigerator magnet that captures the essence of the ancient ginkgo trees against a backdrop of historical architecture [1] - The Miaoying Temple has launched a seasonal series of four sand flow relief refrigerator magnets, each representing a different season, showcasing the iconic white pagoda's changing scenery [1] Group 2: Visitor Engagement and Innovation - The introduction of flavorful cultural products, such as the collaboration between the Ancient Architecture Museum and local brands, has sparked increased visitor interest and consumption [3] - The enthusiasm from visitors has motivated museums to continuously innovate and develop new cultural products, with plans to further explore their collections for more popular items [3] - The article notes a shift in visitor behavior, with individuals becoming more frequent attendees due to the appeal of new cultural products shared on social media [3]
博物馆文创将“最美秋色”留住
Bei Jing Wan Bao· 2025-10-28 06:59
Group 1 - The core idea of the articles is the seasonal cultural and creative products launched by museums in Beijing, which aim to capture the beauty of autumn and enhance visitor engagement [2][3][4] - The Beijing Stone Carving Art Museum has introduced autumn-themed plush toys inspired by the ancient ginkgo and persimmon trees, emphasizing warmth and healing [2] - The Beijing Art Museum has designed a series of themed products called "Happiness Overflowing," featuring a three-dimensional refrigerator magnet that showcases the autumn scenery of the museum [2] - The Miaoying Temple has released seasonal refrigerator magnets that creatively combine metal relief techniques with flowing sand effects to depict the iconic white pagoda throughout the seasons [2] Group 2 - Collaborations with local brands have resulted in unique food products, such as the "Eight Delicacies Cake" and eco-friendly coffee cups, which enhance the visitor experience and drive consumption [3] - The enthusiasm of visitors has motivated museums to continuously innovate and develop more popular cultural products, aiming to discover and convey the beauty within their collections [4]
季节文创成流行趋势,京城博物馆“秋色”可打包
Core Viewpoint - Beijing museums are increasingly launching seasonal cultural and creative products, allowing visitors to take home the beauty of autumn [1] Group 1: Seasonal Cultural Products - The Beijing Stone Carving Art Museum has introduced autumn-themed plush toys inspired by ancient ginkgo and persimmon trees, aiming to provide warmth and comfort to visitors [3] - The Beijing Art Museum has designed a series of themed products called "Happiness Full" to celebrate the ginkgo season, featuring a three-dimensional refrigerator magnet that captures the essence of the autumn scenery [7][9] - The Miaoying Temple has launched a set of four seasonal refrigerator magnets that creatively combine metal relief techniques with flowing sand effects to showcase the iconic white pagoda's seasonal changes [14] Group 2: Visitor Engagement and Trends - The introduction of attractive and meaningful cultural products has successfully drawn more visitors to museums, transforming casual attendees into regular patrons [14] - The enthusiasm from visitors has motivated museums to continuously innovate and develop new popular cultural products, enhancing the overall visitor experience [14]