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博物馆文创留住“最美秋色”
Bei Jing Wan Bao· 2025-10-28 11:17
Core Viewpoint - The article highlights the trend of seasonal cultural and creative products (文创) being launched by museums in Beijing, particularly focusing on autumn-themed items that capture the beauty of the season and enhance visitor engagement. Group 1: Seasonal Cultural Products - The Beijing Stone Carving Art Museum has introduced autumn-themed plush toys inspired by the ancient ginkgo and persimmon trees in its courtyard, aiming to provide a warm autumn blessing to visitors [1] - The Beijing Art Museum, located at Wan Shou Temple, has designed a "Happiness Overflowing" series of cultural products, including a three-dimensional refrigerator magnet that captures the essence of the ancient ginkgo trees against a backdrop of historical architecture [1] - The Miaoying Temple has launched a seasonal series of four sand flow relief refrigerator magnets, each representing a different season, showcasing the iconic white pagoda's changing scenery [1] Group 2: Visitor Engagement and Innovation - The introduction of flavorful cultural products, such as the collaboration between the Ancient Architecture Museum and local brands, has sparked increased visitor interest and consumption [3] - The enthusiasm from visitors has motivated museums to continuously innovate and develop new cultural products, with plans to further explore their collections for more popular items [3] - The article notes a shift in visitor behavior, with individuals becoming more frequent attendees due to the appeal of new cultural products shared on social media [3]
博物馆文创将“最美秋色”留住
Bei Jing Wan Bao· 2025-10-28 06:59
"喜柿连连"毛绒挂件 石 刻馆 供图 本报讯(记者李祺瑶)五塔寺的银杏和柿子变成了毛绒玩具,万寿寺后花园的秋景、妙应寺白塔周边 的"烟火气"都能放进掌心……京城博物馆最近推出一批秋季文创,方便观众把"最美秋天"打包回家。而 这种按季节扎堆上新文创的节奏,逐渐成为京城许多博物馆的常态。 位于五塔寺的北京石刻艺术博物馆推出的秋季限定文创,将镜头定格在院内的古银杏树和柿子树上。该 馆副馆长黄一说,经过反复商量,团队最终觉得要把博物馆的秋景转化为一份治愈陪伴,为观众送上温 暖的秋日祝福。几易其稿后,两款毛绒玩偶出炉,分别是银杏叶造型的"杏运常在"、柿子造型的"喜柿 连连"。 北京古代建筑博物馆"一亩三分好吃店"和老字号联名设计先农坛八珍糕、国家博物馆在初秋推出孝端皇 后凤冠饼干、故宫角楼咖啡用环保竹纤维材质打造"染秋环保咖啡杯"……"有滋味"的博物馆文创,不断 点燃观众的观展和消费热情。观众李先生说:"以前一年也去不了几趟博物馆,现在社交平台上定期就 有人晒新文创,吸引我从文博'小白'变为常客。" 黄一说,观众的热情也给了博物馆持续创新的动力,"我们会进一步挖掘馆藏资源,定期打造更多爆款 文创,不断发现、记录、传递博 ...
季节文创成流行趋势,京城博物馆“秋色”可打包
转自:北京日报客户端 五塔寺的银杏和柿子变成了毛绒玩具,万寿寺后花园的秋景、妙应寺白塔周边的"烟火气"都能放进掌 心……京城博物馆最近推出一批秋季文创,方便观众把"最美秋天"打包回家。而这种按季节扎堆上新文 创的节奏,逐渐成为京城许多博物馆的常态。 北京石刻艺术博物馆"杏运常在""喜柿连连"毛绒挂件 位于五塔寺的北京石刻艺术博物馆推出的秋季限定文创,将镜头定格在院内的古银杏树和柿子树上。该 馆副馆长黄一说,经过反复商量,团队最终觉得要把博物馆的秋景转化为一份治愈陪伴,为观众送上温 暖的秋日祝福。几易其稿后,两款毛绒玩偶出炉,分别是银杏叶造型的"杏运常在"、柿子造型的"喜柿 连连"。 北京艺术博物馆"杏福满满银杏冰箱贴" 同系列文创还有徽章、笔记本等,画面略有不同,但观众喜爱的两只"馆宠"小猫都有出镜。李夫振说, 博物馆的文创像是一部"连续剧",小猫已经成为该馆的明星IP。比如春天上架的玉兰花冰箱贴,就将小 猫、玉兰花、古建红墙放进三层立体手绘插画场景。"高颜值、有内涵的文创,吸引更多人走进博物 馆,了解中华优秀传统文化,这是一个良性循环。" 700余岁的妙应寺白塔也有秋季限定,推出了四时白塔流沙浮雕冰箱贴。" ...