近期，省市场监管局组织开展了柔巾产品质量安全风险监测工作，本次风险监测共采集柔巾样品20 批次，对柔巾产品的残硫量、吸水性、干湿态断裂强力、微生物、荧光增白剂、纤维含量6个项目进行 了监测。监测结果表明，5批次产品的纤维含量项目不符合标准要求。 纤维含量项目主要考核产品实际纤维含量与标注信息是否相符。市场上大部分柔巾成分为棉或者粘 胶纤维，有部分商家使用植物纤维代替粘胶纤维的字眼，强调产品的天然属性而规避了粘胶生产过程中 的化学反应，属于误导消费者行为。 省市场监管局提醒消费者在选购和使用时，应优先通过正规渠道购买，日常洁面及母婴护理时优先 选择100%纯棉或再生纤维素纤维制品，部分柔巾厂商为了误导消费者，故意使用植物纤维等字样，实 际上产品主要成分是粘胶，因此消费者购买时应注意产品的成分含量标识内容。 ...

Industry Overview - The report highlights that China is the largest producer of wet wipes and soft wipes globally, with a market size of approximately 35 billion yuan and a consumption of about 1.05 million tons of non-woven fabric in 2024, where wet wipes account for over 80% of the market [1][12][42]. - The market for soft wipes is growing significantly, with annual growth rates exceeding 25% for specific categories like toilet wet wipes and kitchen wet wipes [1][42]. Product Performance - The functionality of wet wipes has evolved from basic cleaning to multi-functional applications, including antibacterial, moisturizing, and low-allergen properties, driven by consumer demand for safety and effectiveness [1][35][36]. - The use of natural plant extracts and preservative-free formulas is becoming widespread, enhancing comfort and safety in product offerings [1][35][40]. Fiber Raw Materials - The primary raw materials for wet wipes are diversified, with polyester (49%) and regenerated cellulose fibers (39%) being the main components, while cotton and wood pulp are increasingly used in high-end products [1][50][51]. - The choice of raw materials is influenced by cost, supply, and performance compatibility, with a growing emphasis on environmentally friendly options [1][51]. Application Scenarios - The report identifies various application scenarios for wet wipes, including daily cleaning, cooling wipes, and pet wipes, with industrial wiping applications showing significant growth potential [1][42][43]. - The household cleaning segment, particularly kitchen wipes, is experiencing rapid growth, with annual increases exceeding 20% [1][42]. Technological Innovation - Innovations in materials include breakthroughs in melt-blown wood pulp composite non-woven fabrics and dual-component ultra-fine non-woven fabrics, enhancing product design and functionality [1][35][36]. - The report emphasizes the importance of safety standards for fiber raw materials and the regulation of wet wipe soaking liquid components [1][40]. Green Consumption Upgrade - There is a trend towards green consumption, with 35 companies achieving biodegradable certification for 60 products, and advancements in dispersible wet wipe technology [1][42]. - The overall market is expected to exceed 30 billion yuan, reflecting a shift towards high-quality, green, and scenario-based products [1][42].