柴火月饼

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“老字号”焕发新生机
Jin Rong Shi Bao· 2025-08-28 02:36
Core Viewpoint - The article highlights the collaboration between traditional food production and financial support, showcasing how a local bank's innovative financial solutions can help preserve cultural heritage while enabling business growth [1][2]. Group 1: Company Overview - Zhu's Firewood Mooncake workshop, known for its traditional craftsmanship, has transitioned to large-scale production while maintaining its heritage, and has been recognized as a provincial-level intangible cultural heritage workshop in Hunan [1]. - The workshop faces challenges in expanding production and marketing due to funding shortages, particularly in light of the opportunities presented by the upcoming tourism development conference [1]. Group 2: Financial Support - Hunan Huaihua Rural Commercial Bank responded to the workshop's needs by providing an 800,000 yuan revolving loan, aimed at supporting raw material procurement, packaging design, and brand promotion [1]. - The loan has alleviated immediate financial pressures, allowing the workshop to accept larger orders and prepare for significant events, thereby boosting confidence in their ability to maintain traditional flavors while expanding their market reach [2].