栖境“大梦想家”系列
Search documents
第十届中国国际版权博览会开幕
Huan Qiu Wang· 2025-10-24 03:17
Core Viewpoint - Wanda Film showcased its achievements in IP incubation and licensing at the 10th China International Copyright Expo, emphasizing its comprehensive capabilities in IP aggregation, product development, and commercialization [1][3]. Group 1: IP Resources and Products - Wanda Film's exhibition featured a variety of well-known IP resources, including the hit animated film "Ne Zha," the trendy illustration IP "Dai Meng Ting," and popular games like "Love and Deep Space" and "Light and Night," highlighting the company's extensive layout in IP licensing and derivative development [1]. - The exhibition attracted a diverse audience with a wide range of licensed derivative products, including themed popcorn buckets and practical decorative items like makeup mirrors and photo frames [1]. Group 2: Innovative Product Development - The company demonstrated its foresight in potential IPs, such as "Ne Zha" and "Wang Wang Mountain Little Monster," facilitating the rapid market introduction of popular products and creating synergy with key release periods, effectively driving group business growth [3]. - In-depth development of IPs like "Dai Meng Ting" and "Love and Deep Space" showcased innovative product design that transcends mere replication, integrating functionality with the core of the IP to meet the diverse needs of different fan groups [3]. Group 3: Original Art Brand and Digital Innovation - Wanda Film launched the "Big Dreamer" series under its original trendy art brand "Qi Jing," created in collaboration with contemporary artist Chen Jianzhou, featuring blind box figurines and prints, each limited to 300 editions with unique numbering [5]. - The Rtime link, introduced by Ying Shiguang, employs a dual-track model of "physical trendy art products + digital certification," providing collectors with added value and showcasing a new paradigm for copyright digital innovation and dual anti-counterfeiting measures [5]. - The exhibition illustrated Wanda Film's dual-driven approach of "licensing + original" and its commitment to digital innovation, effectively demonstrating its comprehensive strength in IP development and copyright value extraction [5].