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三天拿证,走点招助升学?起底核桃、有道等少儿编程机构培训乱象
Xin Jing Bao· 2025-11-20 09:22
Core Viewpoint - The rising popularity of children's programming education is accompanied by various issues, including misleading marketing tactics, anxiety-inducing claims about academic benefits, and complaints from parents regarding the quality and value of the courses offered [1][5][17]. Group 1: Marketing Tactics and Claims - Several children's programming institutions, such as 核桃编程 and 有道小图灵, promote the idea that learning programming can facilitate admission to prestigious schools, using phrases like "three days to obtain a national certificate" [4][5]. - Institutions claim that participation in "white list" competitions can enhance a child's academic profile, with some suggesting that programming skills can lead to direct admission to top universities [5][7]. - The Ministry of Education has explicitly prohibited linking training results to admissions, indicating that such claims are merely marketing strategies [7][8][10]. Group 2: Issues with Course Quality and Value - Many parents report dissatisfaction with the quality of programming courses, often finding that the promised competitions lack credibility and that the courses do not meet their expectations [9][10][16]. - There is a significant concern regarding the "white list" competitions, as many institutions promote participation in non-validated events, leading to questions about their legitimacy [9][10]. - Complaints about refund difficulties and aggressive marketing tactics, including high-pressure sales and misleading information, are prevalent among parents [12][15][16]. Group 3: Age Appropriateness and Educational Value - Institutions often encourage very young children, even those in kindergarten, to learn programming, which experts argue may not align with their cognitive development [12][17]. - The focus on early programming education may detract from genuine interest and creativity, as children may struggle with complex concepts before they are developmentally ready [12][17]. - Experts recommend that programming education should prioritize interest and cognitive development rather than serve as a means to achieve academic shortcuts [17][19]. Group 4: Regulatory Environment and Recommendations - The regulatory framework surrounding children's programming education is evolving, with calls for clearer standards and guidelines to ensure quality and transparency in course offerings [17][19]. - Experts suggest that parents should approach programming education with a focus on interest development rather than academic pressure, advocating for a return to the fundamental purpose of education [17][19].
又一隐秘生意火了
投中网· 2025-04-28 02:53
以下文章来源于铅笔道 ,作者华泰诗 AI加速行业变革。 作者丨 华泰诗 来源丨 铅笔道 铅笔道 . 不来虚的,使命就一个:助力国家培育独角兽。自2015年成立以来,始终践行"Pencil never lies"的内容 理念,真实报道创新企业15000家,内容单周最高影响1600万人群。 将投中网设为"星标⭐",第一时间收获最新推送 近日有市场传闻称,国内知名少儿编程教育机构北京聪明核桃教育科技有限公司(品牌名"核桃编 程")正筹备赴美IPO,预计募资规模可能达到1亿美元左右。 该公司相关负责人在接受行业媒体问询时称"不作置评"。 梳理融资历程,不难发现其发展势头强劲。核桃编程已完成5轮融资,累计超3亿美元(约21.9亿元 人民币),背后站着多位重量级投资大咖。 不乏包括XVC、源码资本、KKR、高瓴资本以及华兴新经济基金等头部机构。值得关注的是,赶集 网创始人杨浩涌也以天使投资人身份出现在股东名单中。 业内人士分析,此次上市传闻并非毫无根据。其近期已上线投资者关系(IR)网站,该网站通常被视 为企业启动上市筹备工作的"风向标"。 人机结合的编程教育 核桃编程的创始人曾鹏轩,毕业于美国宾夕法尼亚大学,拥有教育科 ...