Workflow
格力好物指南(服务号)
icon
Search documents
格力电器“董明珠健康家”服务号更名为“格力好物指南”
Bei Jing Shang Bao· 2025-08-13 12:48
Core Viewpoint - Gree Electric Appliances has rebranded its service account from "Dong Mingzhu Health Home" to "Gree Good Product Guide" on August 13, 2025, indicating a strategic shift in its branding approach [1] Summary by Relevant Sections - **Branding Changes** - The service account underwent a name change from "Dong Mingzhu Health Home" to "Gree Good Product Guide" on August 13, 2025 [1] - The account's name history shows a progression of branding, starting with "Gree Dong Mingzhu Store" certified on March 11, 2024, followed by the certification of "Dong Mingzhu Health Home" on April 27, 2025 [1] - **Timeline of Certifications** - March 11, 2024: "Gree Dong Mingzhu Store" was certified [1] - April 27, 2025: "Dong Mingzhu Health Home" was certified [1] - August 13, 2025: "Dong Mingzhu Health Home" was rebranded to "Gree Good Product Guide" [1]
格力电器服务号更名格力好物指南
Xin Lang Ke Ji· 2025-08-13 09:36
Group 1 - The official WeChat account "董明珠健康家" has been renamed to "格力好物指南" on August 13 [1] - The name change reflects a rebranding strategy by Gree Electric Appliances to enhance its product promotion and customer engagement [1] - The account's name history shows a timeline of changes, indicating a focus on brand evolution and marketing efforts [1]