Core Insights - Guangxi is promoting the development of new industries such as retirement tourism, ecological tourism, forest health care, and ecological sports, aiming to integrate the "agriculture, culture, tourism, sports, and health" industries [1][2] - The region has established a health brand matrix and is exploring a unique "Two Mountains" transformation model, with significant progress in cultivating the health industry as a strategic pillar [1] - By 2024, Guangxi aims to have 1,866 green, organic, and geographical indication agricultural products, with the "Gui" brand agricultural output value exceeding 1,600 billion yuan [1] - The comprehensive income from forest health care and ecological tourism is expected to surpass 2,300 billion yuan, with over 3.8 million elderly individuals visiting Guangxi for retirement tourism annually [1] Action Plan - The "Three-Year Action Plan for Ecological Environment and Health Brand Construction (2025-2027)" outlines 21 specific tasks to enhance brand development [2] - The plan emphasizes differentiated cultivation paths for various brand series, leveraging Guangxi's ecological advantages [2] - It includes measures to improve brand quality, such as standardizing brand development and integrating local cultural elements [2] - The plan also aims to expand brand influence through a comprehensive promotional network and enhance internal and external collaboration [2]

会上，三位来自不同领域的代表获颁证书，正式成为"桂字号"农业品牌的推介使者。 作为本次分享交流会主办方——广西农业品牌促进会表示，将重点在筑牢品牌根基、品牌成长赋能、创 新传播方式等方面做好服务工作。(完) 中新网南宁11月8日电(陈秋霞杨陈)2025年广西农业品牌分享交流会7日在南宁举行，政府部门、行业协 会、品牌企业及专家学者等力量汇聚一堂，共同为广西打造"桂字号"金字招牌建言献策。 近年来，广西农业品牌促进会深耕农业品牌领域，"桂字号"农业品牌整体规模持续壮大，市场影响力与 竞争力稳步提升，为助力乡村产业振兴和农业强区建设提供了有力支撑。本次分享交流会旨在通过成果 总结、方向谋划与经验分享，进一步激发行业发展内生动力，推动更多"桂字号"农业品牌走向全国、享 誉四方。 主旨演讲环节，深圳市工业设计行业协会的两位品牌专家结合自身在品牌战略、设计创新领域的丰富经 验，分享了品牌打造、价值提升与市场突围的先进理念与实践案例，为"桂字号"品牌升级提供了思路借 鉴。 经验分享环节，"桂字号"农业品牌优秀企业代表分享了各自在品牌建设、质量管理、市场开拓、融合发 展、守正创新等方面的成功经验与心得体会。 （文章来源：中 ...

Core Viewpoint - Guangxi is gradually building a health brand matrix and exploring a unique "Two Mountains" transformation model 2.0, aiming to establish ten major ecological health brands by 2027, enhancing its reputation as a livable and travel-friendly destination [1] Group 1: Strategic Development - Guangxi is positioning the health industry as a strategic pillar, supported by policies like the "Ecological Civilization Construction Promotion Regulations" and the "Three-Year Action Plan for Ecological Environment and Health Brand Construction (2025-2027)" [1] - The region aims to upgrade its health brands from "existing" to "superior" through a clear brand construction system with defined goals and responsibilities [1] Group 2: Traditional Brand Strengthening - By 2024, Guangxi will have 1,866 green, organic, and geographical indication agricultural products, with the "Gui" brand agricultural output value exceeding 160 billion yuan and total value surpassing 500 billion yuan [2] - The establishment of 38 national and 53 regional forest health bases is expected to generate over 230 billion yuan in combined income from forest health and eco-tourism by 2024 [2] - The region is leveraging its ethnic medicine advantages, with 82 traditional Chinese medicine demonstration bases and 40 health tourism demonstration bases [2] Group 3: Brand Value Enhancement - Guangxi has hosted ecological health brand construction activities for two consecutive years and organized six promotional events in various provinces since 2024 [3] - The region is actively promoting its ecological advantages, with notable sites like the Lijiang River and Naka River recognized as beautiful rivers, and the air quality maintaining a 93.9% good rate from January to September 2025 [3] - The completion rate for rectifying heavy pollution issues stands at 86.6%, with a high proportion of good water quality in national monitoring sections [3]

Group 1 - The core viewpoint of the news is the launch of the "Gui Brand Agricultural Product Directory Collection Conditions" to support the development of local agricultural brands in Guangxi, promoting standardization and branding of local agricultural products [1] - The new conditions specify that agricultural enterprises with valid trademarks and independent legal status in Guangxi can apply for inclusion in the Gui Brand Agricultural Product Directory [1] - Strict quality requirements are set for agricultural products, including certifications such as green food, organic products, and various health and ecological farming recognitions [1] Group 2 - As of the end of 2024, Guangxi has recognized 641 brands in the Gui Brand Agricultural Product Directory, with a total brand output value exceeding 160 billion yuan and a total brand value exceeding 500 billion yuan [2] - The conference, themed "Cloud Era · Future Vision," gathered over 300 participants, including industry associations, brand strategy experts, and representatives from brand enterprises, to discuss the strategy for strengthening Guangxi's brand [2] - The event featured various formats such as report releases, keynote speeches, roundtable discussions, and exhibitions to facilitate in-depth exchanges on the brand strategy [2]