Core Insights - Guangxi is promoting the development of new industries such as retirement tourism, ecological tourism, forest health care, and ecological sports, aiming to integrate the "agriculture, culture, tourism, sports, and health" industries [1][2] - The region has established a health brand matrix and is exploring a unique "Two Mountains" transformation model, with significant progress in cultivating the health industry as a strategic pillar [1] - By 2024, Guangxi aims to have 1,866 green, organic, and geographical indication agricultural products, with the "Gui" brand agricultural output value exceeding 1,600 billion yuan [1] - The comprehensive income from forest health care and ecological tourism is expected to surpass 2,300 billion yuan, with over 3.8 million elderly individuals visiting Guangxi for retirement tourism annually [1] Action Plan - The "Three-Year Action Plan for Ecological Environment and Health Brand Construction (2025-2027)" outlines 21 specific tasks to enhance brand development [2] - The plan emphasizes differentiated cultivation paths for various brand series, leveraging Guangxi's ecological advantages [2] - It includes measures to improve brand quality, such as standardizing brand development and integrating local cultural elements [2] - The plan also aims to expand brand influence through a comprehensive promotional network and enhance internal and external collaboration [2]

Core Insights - The 2025 Guangxi Agricultural Brand Sharing and Exchange Conference was held in Nanning, focusing on enhancing the "Gui" brand and its market influence [1][2] - The Guangxi Agricultural Brand Promotion Association aims to strengthen brand foundations, empower brand growth, and innovate communication methods [2] Group 1: Event Overview - The conference gathered government departments, industry associations, brand enterprises, and experts to discuss strategies for building the "Gui" brand [1] - The event aimed to summarize achievements, plan future directions, and share experiences to stimulate industry development [1] Group 2: Expert Contributions - Brand experts from the Shenzhen Industrial Design Association shared advanced concepts and practical cases related to brand building, value enhancement, and market breakthroughs [1] - Representatives from successful "Gui" brand enterprises shared their experiences in brand construction, quality management, market expansion, and innovation [1]

Core Viewpoint - Guangxi is gradually building a health brand matrix and exploring a unique "Two Mountains" transformation model 2.0, aiming to establish ten major ecological health brands by 2027, enhancing its reputation as a livable and travel-friendly destination [1] Group 1: Strategic Development - Guangxi is positioning the health industry as a strategic pillar, supported by policies like the "Ecological Civilization Construction Promotion Regulations" and the "Three-Year Action Plan for Ecological Environment and Health Brand Construction (2025-2027)" [1] - The region aims to upgrade its health brands from "existing" to "superior" through a clear brand construction system with defined goals and responsibilities [1] Group 2: Traditional Brand Strengthening - By 2024, Guangxi will have 1,866 green, organic, and geographical indication agricultural products, with the "Gui" brand agricultural output value exceeding 160 billion yuan and total value surpassing 500 billion yuan [2] - The establishment of 38 national and 53 regional forest health bases is expected to generate over 230 billion yuan in combined income from forest health and eco-tourism by 2024 [2] - The region is leveraging its ethnic medicine advantages, with 82 traditional Chinese medicine demonstration bases and 40 health tourism demonstration bases [2] Group 3: Brand Value Enhancement - Guangxi has hosted ecological health brand construction activities for two consecutive years and organized six promotional events in various provinces since 2024 [3] - The region is actively promoting its ecological advantages, with notable sites like the Lijiang River and Naka River recognized as beautiful rivers, and the air quality maintaining a 93.9% good rate from January to September 2025 [3] - The completion rate for rectifying heavy pollution issues stands at 86.6%, with a high proportion of good water quality in national monitoring sections [3]

Group 1 - The core viewpoint of the news is the launch of the "Gui Brand Agricultural Product Directory Collection Conditions" to support the development of local agricultural brands in Guangxi, promoting standardization and branding of local agricultural products [1] - The new conditions specify that agricultural enterprises with valid trademarks and independent legal status in Guangxi can apply for inclusion in the Gui Brand Agricultural Product Directory [1] - Strict quality requirements are set for agricultural products, including certifications such as green food, organic products, and various health and ecological farming recognitions [1] Group 2 - As of the end of 2024, Guangxi has recognized 641 brands in the Gui Brand Agricultural Product Directory, with a total brand output value exceeding 160 billion yuan and a total brand value exceeding 500 billion yuan [2] - The conference, themed "Cloud Era · Future Vision," gathered over 300 participants, including industry associations, brand strategy experts, and representatives from brand enterprises, to discuss the strategy for strengthening Guangxi's brand [2] - The event featured various formats such as report releases, keynote speeches, roundtable discussions, and exhibitions to facilitate in-depth exchanges on the brand strategy [2]