眼下，三亚市育才生态区明善村的黄晶果进入了成熟期，黄灿灿的果实挂满枝头。黄晶果是三亚近 年来新种植的"新奇特优"热带优异水果，软糯香甜的口感让人称奇，该基地采摘的第一批2000斤黄晶果 很快被抢购一空，市场售价在18元/斤。 近年来，海南锚定"人无我有、人有我优、人优我特"的目标，积极布局推动热带优异果蔬产业发 展，手指柠檬、嘉宝果、黄秋葵、西甜瓜、黄金木瓜、牛奶凤梨等优异果蔬品种在海南试种成功并推广 种植，助力进一步做大做强热带特色高效农业。 强化示范推广 品种持续"上新" 海南积极布局推动热带优异果蔬产业发展，力争今年新增种植面积18万亩 锚定"新奇特优"丰富果蔬"百宝箱" 海南日报全媒体记者 孙慧 实习生 吴琦 推进更新换代 为何科研院校、企业争先培育推广"新奇特优"果蔬品种？ "市场消费趋势来看，年轻消费者对价格不太敏感，偏好优质奇特水果。只有不断丰富'果盘子''菜 篮子'，才能满足多元化的市场需求。"华南农业大学教授陈日远说。 "我们基地的水果品种又'上新'啦！" 这几天，在琼海市的热带水果之窗基地，基地运营单位海南盛大现代农业有限公司负责人王俏热情 地向前来基地参观的游客们介绍新试种成功的水果品种 ...

Core Insights - The article discusses the challenges and strategies of Hainan's lychee industry, particularly focusing on the efforts of Hainan Agricultural Reclamation (海垦) to enhance sales channels, improve product value, and strengthen brand recognition in the face of competition and adverse weather conditions [6][14]. Group 1: Market Challenges - Hainan's lychee industry faces significant challenges this year due to damage from Typhoon "Mokha" and increased competition from abundant lychee harvests in other regions [6][7]. - The local lychee harvest has been delayed due to climatic conditions, leading to potential market clashes with lychees from Guangdong [7][8]. Group 2: Strategic Responses - Hainan Agricultural Reclamation has adopted a proactive approach by establishing new sales models and expanding market reach, including early engagement with buyers and online auctioning of lychees [8][10]. - The company successfully auctioned 20,000 pounds of "Feizixiao" lychee at a record price of 6.58 yuan per pound, totaling 1.316 million yuan, showcasing the effectiveness of their new sales strategy [10]. Group 3: Product Innovation - Hainan Agricultural Reclamation is diversifying its lychee offerings by introducing new varieties and gift boxes, such as "New Ball Honey Lychee" and "Wangzi Lychee," to attract consumers [11][12]. - The company is collaborating with agricultural research institutions to develop early-maturing and high-quality lychee varieties, aiming to alleviate market saturation and enhance competitiveness [12][13]. Group 4: Brand Development - The focus is on creating a unique brand identity for Hainan lychees by emphasizing quality and distinctiveness, with plans to optimize planting structures and extend the supply period [14][16]. - Hainan Agricultural Reclamation is integrating agricultural production with cultural and tourism initiatives to enhance the brand's visibility and consumer engagement, including marketing campaigns and tourism maps [15][16].