Group 1: New Tea Beverage Industry Trends - In April 2023, 26 new tea beverage chain brands opened 1,857 new stores, a month-on-month increase of 25.05%, but a year-on-year decrease of 34.22% [1] - The total number of existing stores reached 112,252, with an increase of 1,569 stores compared to the previous month [1] - Despite the increase in store openings compared to March, many brands adopted cautious expansion strategies, with brands like Heytea and Naixue's Tea seeing a 90% reduction in year-on-year openings [1] Group 2: Expansion of Naixue's Tea - Naixue's Tea opened its 8th store in Southeast Asia at CENTRAL FESTIVAL in Chiang Mai, Thailand, generating nearly 3.5 million Thai Baht (approximately 770,000 RMB) in its first month [2] - The store is located in a prime area of a luxury shopping center, attracting over 20,000 visitors daily and offering nearly 50 types of tea and baked goods [2] Group 3: Tea Talk's International Expansion - Tea Talk's first store in Vancouver, Canada, has begun trial operations, selling nearly 1,000 cups in half a day [3] - This store is the brand's sixth in Canada, following five locations in Toronto, and features a menu similar to its domestic offerings [3] - The brand is accelerating its overseas expansion, with plans for stores in the US, Europe, Australia, and New Zealand [3] Group 4: Investment in Traditional Tea Brands - Dongshi Grandma's Handmade Tea completed a multi-million yuan Series B financing round, which will be used for supply chain development, regional market expansion, and product innovation [4] - The brand, established in October 2022, aims to promote Chinese tea culture by blending Taiwanese and Guangxi characteristics [4] Group 5: New Product Launch by Heqi Zheng - Heqi Zheng is set to launch a new series of health waters, including flavors like red date and goji berry water, red bean and barley water, and licorice and dried tangerine peel water [6] - The health water market is competitive, with major brands like Master Kong and Uni-President already established in this space [6] - The market for Chinese health waters has grown from 10 million yuan in 2018 to 450 million yuan in 2023, with expectations to exceed 10 billion yuan by 2028 [6]

以下文章来源于中国企业家杂志 ，作者李欣 中国企业家杂志 . 讲好企业家故事，弘扬企业家精神 所有潜在的决策失误，对创业者来说，最终都会转变为必须承受的代价。 那是3月19日凌晨4点，一位茶话弄的老加盟商，给黄靖松的微信发了一段很长的话。他写道：从去年 开始，随着茶话弄的门店体量越来越大，自己似乎看不清楚这个品牌到底要怎么发展了。在管理层最应 该关注的门店经营细节方面，甚至不如2020年做得用心，感觉公司做决策的人离门店一线越来越远 了。 当天早上7点，茶话弄创始人黄靖松看到了这条微信，宛若当头棒喝。他将这条微信转发给了所有管理 层，并决定在内部召开一场会议，重点解决这封信中所提出的问题。 图片来源：微博@ 茶话弄ChaHuaNong 西安因拥有完整的古城墙，又被称为"四方城"。在西安土生土长起来的茶话弄，无论产品风格，还是创 始人性格，都受这座城市影响。 在一位接近茶话弄的人眼中，黄靖松做事跟这四方城一样四平八稳，性格也很温和，并没有太多棱角。 而结合西安十三朝古都的特点，黄靖松将茶文化与汉唐的国风文化关联起来，使"国风"成为茶话弄的一 大标签。 2023年年初，在消费强复苏的带动下，茶话弄以每月新开100 ...