作者｜时事热点观察者 在上海一家精品超市的冷柜里，六颗表皮泛着绿的荔枝静静地躺在丝绒衬底的木盒中，旁边赫然立着个298元的价签，在灯光下闪着光。一位年轻的白领 停下了脚步，盯着这荔枝，然后掏出手机开始算账：这笔钱都能买三斤排骨、十杯咖啡了，够普通劳动者干半天的活呢。 清晨五点钟，某电商平台的加密直播间里，一位自称"养生专家"的人正在激情澎湃地讲解挂绿荔枝的"抗氧化奇效"，弹幕里刷刷地滚动着"已拍三盒孝敬 爸妈"的留言。而在广东增城的果园里，果农老陈望着批发价仅涨了三成的荔枝，无奈地苦笑："都说咱这果子能卖到上千元一颗，可到我手里连零头都捞 不着啊。" "稀缺性"的营销神话：从母树传说到资本游戏 增城挂绿的名头，源于那一棵有着400年历史的"母树"，这可是全球仅存的一棵植物界活化石。2002年，一颗母树结的果实拍出了55.5万元的天价，创下 了吉尼斯纪录。这段历史，就被商家当成了金字招牌，超市货架上，包装盒上印着"承袭何仙姑仙缘传说"、"琼浆玉露般沁甜"这种文案。 可真相呢？专家说了，现在市面上卖298元6颗的"挂绿"，其实就是母树嫁接出来的"北园挂绿"，顶多算个"表兄弟"。更残酷的是，二代挂绿在增城本地已 经 ...

Summary of Key Points - The article reports on the food safety inspection results conducted by the Jixian County Market Supervision Administration for the year 2025, highlighting the number of samples tested and their compliance status [2][3] - A total of 40 batches of ordinary food were sampled, all of which passed the inspection, while 71 batches of agricultural products were tested, with 69 passing and 2 failing [2][3] - The report emphasizes the importance of these inspections in ensuring food safety and eliminating potential hazards in the food supply [2][3] Group 1: Inspection Results - 40 batches of ordinary food were tested, with a 100% pass rate [2][3] - 71 batches of agricultural products were tested, with 69 passing and 2 failing, indicating a compliance rate of approximately 97.2% [2][3] - The specific failures involved residues of agricultural chemicals exceeding the national safety standards [3] Group 2: Non-compliance Details - The two non-compliant agricultural products were found to have residues of chloramphenicol exceeding the maximum allowable limit of 0.3 mg/kg, with one sample showing 0.770 mg/kg and another showing 1.44 mg/kg [3] - The report provides detailed information about the non-compliant products, including the names of the producers and the specific locations where the samples were collected [3][4]

Core Viewpoint - The introduction of the "tree package" sales model in Ding'an County is driving the transformation and upgrading of the lychee industry, enhancing brand development and customer engagement [3][4]. Group 1: Sales Model Innovation - The "tree package" model allows customers to purchase a lychee tree for a set price (1088, 1288, or 1588 yuan), granting them ownership of all the fruit produced by that tree for the year [3][4]. - Customers can receive their lychees in beautifully packaged boxes, with the option for direct delivery to their addresses across the country [3][4]. - A minimum yield guarantee is provided, ensuring that if the tree produces less than a specified amount, the farm will compensate for the shortfall [3][4]. Group 2: Quality Assurance and Sustainable Practices - The farm utilizes organic fertilizers, including fermented fish waste, to enhance soil quality and promote sustainable farming practices [4][5]. - The farm's lychee variety, "Feizi Xiao," has been certified as a Grade A green food product, reflecting its commitment to quality [5]. Group 3: Industry Growth and Economic Impact - Ding'an County has over 12,000 acres of lychee cultivation, with an expected output value of nearly 1 billion yuan in 2024 [5]. - The lychee industry in Ding'an generated a value of 3.58 billion yuan last year, with ongoing efforts to promote new varieties and enhance brand recognition through events like fruit-picking festivals [5].

Core Viewpoint - The current season for lychee has arrived, with prices significantly dropping due to increased supply from major production areas, leading to a forecast of further price reductions as more lychees come to market [1][2][3]. Price Trends - The price of lychee has decreased by approximately 40% compared to the initial market entry, with current prices ranging from 25 to 30 yuan per kilogram for the main varieties, Feizixiao and Baitangying [1][2]. - In Changsha, the price of early-season lychee has dropped from 70 yuan per kilogram to around 30 yuan, indicating a significant price reduction as supply increases [2]. - In Xiamen, the price of lychee has halved year-on-year, with promotional prices as low as 7.98 yuan for 250-gram packages, reflecting a rapid decline in prices over a short period [3]. Supply Factors - The increase in lychee supply is attributed to a bumper harvest expected in 2025, following a low production year in 2024, with Guangdong's production alone estimated at 2.12 million tons [3]. - Favorable weather conditions, including a warm and dry winter, have contributed to higher flowering and fruiting rates for lychee trees this year [3]. Transportation and Market Dynamics - The shift from air transport to land transport for lychee distribution has significantly reduced logistics costs, with cold chain trucks now delivering directly from orchards to markets, cutting costs by half [3]. - The entry of more e-commerce platforms and community group buying initiatives has further driven down prices, allowing consumers to purchase lychee at lower "farm gate" prices [3].

Core Insights - The price of lychee in Nanjing has decreased significantly, with varieties like "桂花香" dropping from 128 yuan per kilogram to 98 yuan, a reduction of 30 yuan within a week [1][2][3] - The main lychee varieties available in the market include "白糖罂", "妃子笑", and "桂花香", with each having distinct characteristics in terms of taste and texture [1][2] - The current market conditions indicate a potential oversupply of lychee due to a bumper harvest expected in Guangdong, which may lead to further price reductions [3] Pricing Trends - The retail price of "桂花香" lychee has decreased from 128 yuan to 98 yuan per kilogram, while "妃子笑" is currently priced at 118 yuan per kilogram [2] - The wholesale price of lychee has also seen a significant drop, with prices reported at 5.84 yuan per pound, and some areas experiencing a price cut by half [3] Market Dynamics - The lychee supply in Nanjing primarily comes from regions such as Guangdong, Guangxi, Hainan, Fujian, and Yunnan, with Guangdong's ancient lychee trees being a notable source [3] - The demand for lychee is particularly high among younger consumers, who favor the sweeter varieties like "白糖罂" for their taste and texture [2]

据潮新闻11日报道，近日，记者走访水果批发市场和水果店，"荔枝48元一斤，是海南的桂花香品种"。杭州通运街某水果个体店老板娘告诉记者，目前荔枝 属于上市初期，所以价格偏高。 "这两天价格已经跌了一些，从6字头跌到4字头了，前段时间最高卖过70多元一斤。" 老板娘介绍，荔枝包含桂花香、妃子笑、桂味、黑叶等多个品种，目前主要在卖的"桂花香"属于早熟品种，比其他品种提前一到三个月上市，"去年这个时 候广东'妃子笑'已经少量上市，今年还要再等等。预计端午节前后大量上市，到时价格甚至可能会掉一半。" 2021年5月19日，广东茂名，荔乡高州市平山镇荔枝大丰收，果农喜收荔枝，客商积极组织外销。图片来源：视觉中国 "荔枝我们店会员优惠价35.8元一斤。"另一家水果店老板说，荔枝保质期比较短，所以他这批进来的货"卖不太动，就抓紧走特价了"。 "我们家主要做周边小区生意，荔枝这几天热度还没上来，所以没进。"这位老板说，这阶段的荔枝没那么甜，价格还贵，"我再等一两周看看。" 近日，记者从宁波果品批发市场了解到，"空运荔枝保鲜度好，甜度高，虽然价格偏高，零售价在每公斤100元左右，但尝鲜客群需求旺盛。"国产水果区 4006号摊位负 ...

2025陵水荔枝文化嘉年华启幕 据悉，陵水地处北纬18度，得天独厚的气候条件孕育了"妃子笑""桂花香"等优质荔枝品种，其"上 市早、口感鲜、品质优"的核心竞争力享誉全国。陵水始终将荔枝产业作为乡村振兴的重要抓手，通过 政策赋能、科技攻关、品牌建设等举措，全链条提升产业能级。从种苗培育到冷链物流，从技术推广到 文化IP打造，陵水正以"小荔枝"撬动"大产业"，让"陵水味道"香飘四海。 开幕式还通过多种艺术形式演绎荔枝文化的传承。歌曲《荔枝飘香》、演诵《荔枝》、走秀《海风 闲闲岛服》等节目轮番上演，融合黎族文化与荔枝元素，展现陵水独特的自然与人文魅力。 现场还举行了签约活动，吸引众多来自全国各地的经销商、本地荔枝种植企业等签订了购销合同， 签约荔枝数量约3500吨、签约金额1.05亿元。在分红仪式上，为陵水丹录村委会、石关村委会、新光村 委会各发放12万元分红资金，共计36万元。 不仅如此，分会场"荔・遇"系列文化体验活动精彩纷呈，将通过集市、手工工坊、音乐会、灯谜会 等形式，让市民游客沉浸式感受荔枝文化的独特韵味。此外，"荔"嗨一夏户外活动还将邀请大家走进荔 枝林，亲手采摘、体验丰收的喜悦，与大自然来一场亲密接触 ...