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洗浴中心不完全进化史
36氪· 2025-11-20 00:15
Core Viewpoint - The article discusses the evolution of the bathing industry in Northeast China, highlighting the transition from traditional bathhouses to modern, luxurious bathing centers that offer a variety of services and experiences, reflecting changing consumer preferences and lifestyles [4][10]. Group 1: Traditional Bathing Experience - Traditional bathing centers, known as "浴池," are characterized by low prices (5 to 10 yuan) and a simple setup, primarily serving middle-aged men [6]. - The bathing process involves soaking, steaming, scrubbing, and rinsing, with a communal atmosphere where interactions are common [8]. - The experience includes lounging in a common area with basic amenities, such as watching television, and engaging in social interactions [8][9]. Group 2: Modern Bathing Centers - Newer establishments, like the "圣豪" leisure club, offer a more upscale experience with higher entry fees (around 50 yuan) and a variety of pools and amenities [9][10]. - The modern bathing industry has evolved to include features like seafood buffets and diverse types of pools, catering to a broader audience and enhancing the overall experience [11]. - The rise of high-end bathing centers has led to a decline in traditional bathhouses, as consumers seek more luxurious and varied experiences [10][12]. Group 3: Industry Trends and Future Directions - The bathing industry is adapting to modern demands, with facilities incorporating elements of entertainment, dining, and wellness [26]. - The establishment of the first "沐浴学院" in Shenyang indicates a professionalization of the industry, aiming to train skilled personnel for various roles within the bathing and wellness sector [26]. - The industry is seen as a reflection of urban culture and lifestyle, with a growing demand for innovative and diverse bathing experiences [27].