Core Insights - Meituan reported a significant increase in winter bathing consumption during the recent minor snow solar term, with industry transaction volume exceeding 100 million yuan on that day [1] - Major cities such as Beijing, Shanghai, Shenyang, Changchun, Changsha, and Yangzhou experienced transaction growth rates exceeding 100% [1] - Over 2,000 merchants on the platform saw an overall transaction volume increase of 152% year-on-year [1]

你有没有发现，最近朋友圈里晒"泡汤打卡"的人变多了？周末的社交安排正在悄然改变，在约饭、约酒这些经典安排之外，新兴的 "约澡" 正成为年轻人的 新宠。一个个"洗澡小队"在聊天群里迅速组建，从 "洗大澡"到"康养浴"，洗浴场所正成为都市年轻人聚会休闲的新据点。有人甚至为了看演唱会、赶早班 车，把洗浴中心当成过夜首选——安全、舒服，还能顺便搓个澡、吃顿宵夜。 这一趋势背后，是一个正快速崛起的千亿市场。美团平台数据显示，2025年洗浴行业规模预计突破1100亿元。 洗浴，一个正快速崛起的千亿市场。 向着1100亿的大市场，洗浴行业正迎来一场前所未有的"热浪"。 一财商学院联合美团平台的调研发现，新场景类洗浴业态的市场份额也在同期攀升至70%，远超传统澡堂。 洗浴，从生活必需品变成了城市人的"情绪刚需"——既有新澡客的首次尝鲜，也有老澡客的稳定回流，这股热浪正在重塑当代休闲地图。 洗的不是澡，是情绪 对越来越多的都市人而言，洗澡不只是清洁，而是一种"情绪疗愈"。 一财商学院调研显示，22%的消费者选择洗浴中心是为了"解压放松"，17%希望体验深夜小憩，16%追求养生疗愈。 在40度的温泉里放空、在星空舱中入眠、在汗蒸 ...

Core Viewpoint - The article discusses the evolution of the bathing industry in Northeast China, highlighting the transition from traditional bathhouses to modern, luxurious bathing centers that offer a variety of services and experiences, reflecting changing consumer preferences and lifestyles [4][10]. Group 1: Traditional Bathing Experience - Traditional bathing centers, known as "浴池," are characterized by low prices (5 to 10 yuan) and a simple setup, primarily serving middle-aged men [6]. - The bathing process involves soaking, steaming, scrubbing, and rinsing, with a communal atmosphere where interactions are common [8]. - The experience includes lounging in a common area with basic amenities, such as watching television, and engaging in social interactions [8][9]. Group 2: Modern Bathing Centers - Newer establishments, like the "圣豪" leisure club, offer a more upscale experience with higher entry fees (around 50 yuan) and a variety of pools and amenities [9][10]. - The modern bathing industry has evolved to include features like seafood buffets and diverse types of pools, catering to a broader audience and enhancing the overall experience [11]. - The rise of high-end bathing centers has led to a decline in traditional bathhouses, as consumers seek more luxurious and varied experiences [10][12]. Group 3: Industry Trends and Future Directions - The bathing industry is adapting to modern demands, with facilities incorporating elements of entertainment, dining, and wellness [26]. - The establishment of the first "沐浴学院" in Shenyang indicates a professionalization of the industry, aiming to train skilled personnel for various roles within the bathing and wellness sector [26]. - The industry is seen as a reflection of urban culture and lifestyle, with a growing demand for innovative and diverse bathing experiences [27].

东北传统的洗浴中心，准确来说叫浴池，多以街道和方位命名：如铁北浴池，客车厂浴池，辽宁路浴池，xx职工浴池，从名字就能看出目标服务人群。它 们票价五到十元，里面只有一个池子，水温滚烫，是皮糙肉厚的中老年男人的最爱。 他们进门，眼镜上霜，领取钥匙，用来开启一把机械锁而非密码锁。接着脱下棉服，毛衣毛裤，线衣线裤，露出棕黄色的身躯。再脱掉裤头，便一丝不挂 走进氤氲中，撩点热水到大理石池边，坐上去，脚踩着水中的台阶，先泡膝盖以下，适应了温度后上半身再一点点滑下去，并发出"嘶——"或"哈——"的 一声，才算是成功以身入局。 泡，蒸，搓，冲，是老式洗浴的基本流程。澡堂子都是湿蒸，水汽含量饱和，温度未知，是小朋友的奥斯维辛，进去呆三秒就呼吸困难。搓澡男人搓两 面，女人搓四面，爸爸帮儿子搓，孙子帮爷爷搓，工友给战友搓，师傅给所有人搓，不愿意花钱的就在池子边上自助（当代洗浴把这个行为ban掉了）。 搓下来的皴都是战果，证明今天没白来。黑皴白皴在背上和台子上混成一片，再一瓢热水浇上去，就可以去冲澡了。 没有浴巾，洗完去大厅里躺着。两条毛巾被，一条当床单一条盖身上，擦干和风干的过程中看电视，二十几寸的老显像管电视挂在天花板上，播 C ...

沈阳将沐浴休闲产业打造成冬季消费新亮点 中新网沈阳11月15日电 (记者 韩宏)记者15日从沈阳市商务局获悉，沈阳推动政企协三方深度协作，不 断丰富消费场景、提升服务质量，全力将沐浴休闲产业打造成沈阳冬季消费新亮点。 编辑：付健青 广告等商务合作，请点击这里 近年来，沈阳先后制定印发了《沈阳市促进沐浴行业高质量发展工作三年行动计划》《沈阳市打造"沐 浴休闲之都"工作方案》，从规范企业经营、培育市场主体、提升服务品质、优化营商环境等方面全方 位推动"沐浴休闲之都"品牌建设。 "2026洗浴指南"发布盛典暨沈阳第二届沐浴休闲消费季启动仪式近日在沈阳香格里拉酒店举行。活动 以"'沐'名而来，'浴'暖八方"为主题，吸引了全国28个城市200余家沐浴企业参会，通过政、企、协多方 联动，进一步激活冬季沐浴消费市场，持续叫响沈阳"中国沐浴休闲之都"城市品牌。 11月14日，"2026洗浴指南"发布盛典暨沈阳第二届沐浴休闲消费季启动仪式现场。(沈阳市商务局 供图) 启动仪式现场，中国商业联合会沐浴专业委员会会长张锦忠肯定了沈阳在全国沐浴行业的标杆地位，并 借此契机对"2026中国沐浴产业博览会暨第三届沈阳酒店沐浴展"进行了提 ...

Core Insights - The bathing industry in Harbin is increasingly attracting tourists, with "bathing" becoming a must-do activity for visitors from southern regions [2][6] - Meituan's 2026 bathing guide includes 174 featured bathing centers across 28 cities, with Harbin having 8 listed establishments [2][7] - The bathing centers are evolving from traditional services to comprehensive leisure complexes, comparable to amusement parks and high-end restaurants [6][7] Industry Trends - The "bathing+" model has gained popularity, integrating dining and other leisure activities into the bathing experience [6] - Since 2025, the national bathing service transaction volume has increased by over 30% year-on-year, with cross-regional consumption accounting for more than 30% [6] - During the National Day holiday, the number of users engaging in bathing services in different cities surged, with a 127% increase in transaction users and an 84% rise in daily transaction volume [6] Consumer Behavior - The search volume for "bathing overnight" increased by 61% in August 2025, indicating a growing trend in overnight bathing experiences [6] - The Meituan leisure platform has categorized bathing centers into tiers based on consumer reviews and data, enhancing the selection process for users [6][7] - The guide reflects a shift in consumer preferences, showcasing the transformation of bathing centers into multifunctional leisure venues [7]

Core Insights - Yunnan Wanhua Valley Hot Spring Co., Ltd. has been established with a registered capital of 1 million RMB [1] - The company is involved in various business activities including catering services, beverage production, food internet sales, and tourism services [1] Business Scope - The company’s licensed projects include: - Catering services - Beverage production - Food internet sales - Food sales - Alcoholic beverage production - Alcoholic beverage operation - Bathing services - Accommodation services - Tourism business [1] - General projects include: - Scenic area management - Flower planting - Gift flower sales - Tree planting operations - Agricultural horticultural services - Internet sales of pre-packaged food - Ceremony services - Tourism development project planning and consulting - Amusement park services [1]

Core Viewpoint - The establishment of Shiwaiqing (Jiangsu) Health Technology Co., Ltd. indicates a growing interest in health and wellness sectors, with a diverse range of business activities planned [1] Company Overview - Shiwaiqing (Jiangsu) Health Technology Co., Ltd. has been registered with a capital of 10 million RMB [1] - The legal representative of the company is Wei Mingxiu [1] Business Scope - The company is involved in various licensed projects including the production and sale of drinking water and bathing services, which require approval from relevant authorities [1] - General business activities include technology services, development, consulting, and transfer, as well as import and export of goods [1] - The company also focuses on manufacturing and selling specialized equipment for water resources, pharmaceuticals, and environmental protection [1] - Additional services include health consultation (excluding medical diagnosis), wellness services, and the sale of personal hygiene products and cosmetics [1] - The company is engaged in the manufacturing and sales of various products including plastic packaging, ceramics, and hardware [1]

Core Viewpoint - A new company named Benxi Manchu Autonomous County Fengqiao Huixi Hot Spring Development Co., Ltd. has been established, focusing on various services including bathing, tourism, and mineral resource exploration [1] Company Overview - The company is registered with a capital of 1 million RMB [1] - The legal representative of the company is Xu Shiyong [1] Business Scope - The company is involved in several licensed projects such as bathing services, tourism business, mineral resource exploration, construction engineering investigation, construction engineering design, food sales, and retail of tobacco products [1] - General projects include manufacturing and sales of amusement equipment for outdoor recreational areas, small facility entertainment activities in parks and scenic spots, non-residential real estate leasing, housing leasing, rental of counters and stalls, parking services, tourism development project planning and consulting, sales of agricultural and sideline products, outdoor goods sales, planning and design management, land remediation services, fitness and leisure activities, property management, urban greening management, unit logistics management services, and professional cleaning and disinfection services [1]