梁平柚
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重庆梁平柚的升值密码
Jing Ji Ri Bao· 2026-02-05 22:15
Core Insights - Liangping Pomelo, recognized as one of China's three major pomelos, has transformed from a traditional agricultural product into a significant industry through enhanced variety cultivation, quality improvement, and brand development [1][3] Group 1: Industry Development - The planting area of Liangping Pomelo is projected to reach 158,000 acres with an output of 300,000 tons and a comprehensive output value of 3 billion yuan by 2025 [1] - The development strategy has shifted from merely selling fresh fruit to deep processing, resulting in over 200 products including pomelo tea, pomelo juice, pomelo wine, craft beer, and fruit preserves, with product value increasing significantly [1] - The deep processing segment is expected to add 16,000 tons of raw material purchases, generating nearly 100 million yuan in sales, marking a transition from "selling by weight" to "selling by value" [1] Group 2: Innovation and Standards - Liangping District is focusing on internal improvements by breeding over 1 million high-quality Liangping pomelo seedlings and promoting standardized production and organic certification across more than 100,000 acres [2] - Investment of nearly 10 million yuan has been made to establish 13 automated production lines for pomelo processing, significantly enhancing product quality and image [2] - Collaboration with research institutions has led to the development of deep processing products and the application of 26 related patents, fostering continuous product iteration [2] Group 3: Brand Building - The brand development of Liangping Pomelo has evolved into a systematic and layered brand matrix, creating 23 distinctive sub-brands to cater to various consumer markets [2] - The Long River Three Gorges (Liangping) International Pomelo Expo has been held for several years, integrating product stories and local culture to enhance brand recognition and market premium [2] - The brand strategy aims to elevate Liangping Pomelo from a mere product identifier to a cultural symbol, enhancing market value and industry cohesion [2]
第八届长江三峡(梁平)柚产业发展大会开幕 梁平柚香飘四海
Zhong Guo Xin Wen Wang· 2025-11-25 23:26
第八届长江三峡(梁平)柚产业发展大会开幕 梁平柚香飘四海 中新网重庆11月25日电(记者 肖江川)25日,第八届长江三峡(梁平)柚产业发展大会在重庆市梁平区拉开 帷幕。院士、专家学者和柚产业经营主体齐聚一堂,共谋梁平柚产业高质量发展。 梁平柚种植历史悠久,在清朝时期曾为贡柚。因果实芳香浓郁、肉质颗粒饱满,重庆梁平柚与广西容县 沙田柚、福建文旦柚并称为中国三大名柚。 近年来,梁平区坚持农业农村优先发展,推动乡村全面振兴。目前,梁平柚种植规模达15.8万亩,线上 线下综合产值超30亿元,产品不仅畅销全国,更香飘海外,真正成为乡村振兴的"黄金果"、农民增收 的"幸福树"。 图为第八届长江三峡(梁平)柚产业发展大会启幕仪式。中新网记者 肖江川 摄 中国工程院院士、中国食品科学技术学会副理事长朱蓓薇在致辞时表示,近年来,梁平区依托得天独厚 的生态优势,在品种改良、标准种植、绿色防控等方面持续发力,让"梁平柚"金字招牌越擦越亮。柚产 业的高质量发展,离不开科技赋能与创新支撑。中国食品科学技术学会将充分发挥人才集聚、技术引领 优势,在柚类产品的营养功能挖掘、加工工艺优化、保鲜技术升级、质量安全管控等方面深化研究,为 梁平柚 ...