二、新闻稿发布平台汇总 新闻稿发布早已超越简单的"消息通告"，演变为企业进行战略沟通、塑造品牌形象、影响目标受众的关键手段。它不仅是将信 息公之于众的渠道，更是连接企业与媒体、公众及市场的重要桥梁。有效的新闻稿发布，能够将企业的动态、成就与价值观， 转化为具有公信力和传播力的叙事，从而实现多重商业目标。 一、新闻稿发布的好处有哪些？ 许多企业将新闻稿简单理解为宣传工具，实则其价值多维且深远： 1、构建品牌权威与公信力基石：通过正规媒体渠道进行发布，新闻稿自带第三方背书的属性。相较于企业自媒体的宣传，经由 媒体筛选后呈现的报道，更能获得公众信任，是建立品牌专业性和行业话语权的基石。 2、驱动精准流量与长效SEO价值：一篇优质的新闻稿，在被搜索引擎收录后，会成为企业品牌的长期数字资产。其中包含的关 键词能持续带来精准搜索流量，而高权重媒体的外链更能显著提升企业官网的搜索引擎排名，带来持久的可见度。 3、管理企业声誉与应对公关关键节点：在品牌重大发布、危机事件发生时，新闻稿是官方最正式、最权威的发言渠道。它能统 一对外口径，主动设置议程，引导舆论走向，是声誉管理中不可或缺的"定音锤"。 4、吸引多元关注，创造潜在商 ...

山西文旅：游客花费年均增超20% 多元业态促产业崛起 中新网太原12月8日电 题：山西文旅：游客花费年均增超20% 多元业态促产业崛起 作者 刘小红 "十四五"以来，山西文旅系统秉持"以文塑旅、以旅彰文""文化惠民、旅游为民"，让公共文化服务浸润 城乡，文化遗产活化焕新，"文旅+"多元业态兴起，文旅品牌强势出圈，升级旅游设施与服务，文化旅 游业成为山西转型高质量发展的重要支撑。 新闻发布会现场。主办方供图 8日，在中共山西省委宣传部、山西省人民政府新闻办公室举行的"高质量完成'十四五'规划"系列主题 新闻发布会上，山西省文化和旅游厅厅长王爱琴介绍"十四五"时期该省文化和旅游发展成效。 据介绍，2021年至2024年，国内游客年均增长11.96%，国内旅游花费年均增长20.41%，文化旅游及相 关产业增加值占GDP比重保持在5%左右，已成为全省经济转型发展的"新引擎"。 "十四五"以来，山西立足深厚的文化底蕴，推动三晋文化传承创新。繁荣文艺创作，34项成果获国家级 重要文艺奖项、创作项目，264个项目入选国家艺术基金，47人次51朵"梅花奖"、269朵中国戏曲小梅花 均居全国前列。 山西加强非遗保护传承，建成晋 ...

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不 負 責，對 其 準 確 性 或 完 整 性 亦 不 發 表 任 何 聲 明，並 明 確 表 示，概 不 對 因 本 公 告 全部或任何部份內容而產生或因倚賴該等內容而引致的任何損失承擔任何責 任。 Health and Happiness (H&H) International Holdings Limited 健合(H&H)國際控股有限公司 截至二零二五年九月三十日止九個月的 未經審核營運數據 健 合(H&H)國際控股有限公司（「本公司」，連 同 其 附 屬 公 司 統 稱「本集團」）董 事 （「董 事」）會（「董事會」）欣然公佈本集團截至二零二五年九月三十日止九個月（「有 關期間」）的 未 經 審 核 營 運 數 據。 2 營 養 補 充 品 包 括 合 生 元 益 生 菌 補 充 品、合 生 元 嬰 幼 兒 產 品、Swisse維 生 素、草 本 及 礦 物 補 充劑產品以及Solid Gold及Zesty Paws品 牌 的 寵 物 營 養 品。 – 1 – （於 開 曼 群 島 註 冊 成 立 的 有 限 公 司） （股 份 代 號 ...

Core Insights - On has emerged as a fast-growing challenger in the athletic footwear market, gaining traction against established brands like Nike, Adidas, and Puma, particularly following Iga Światek's Wimbledon victory [2] - Between 2021 and 2023, challenger brands like Hoka and On saw revenue growth of 29%, while traditional brands only grew by 8% [2] - Hoka achieved a record quarterly sales of $653 million, a 20% year-over-year increase, while On is projected to reach approximately $2.6 billion in sales for fiscal year 2024, with net profits tripling from the previous year [2] Brand Strategy - Effective brand building goes beyond aesthetics; On focuses on a streamlined product line and proprietary technology, emphasizing emotional connection and performance [3] - Transitioning from performance to lifestyle branding is crucial for growth; brands should start by focusing on core audiences before expanding to a broader market [4] - Establishing a brand identity that transcends logos is essential; consistency and repetition in branding help build recognition and trust [5] Growth Challenges - Brands must avoid losing their unique value in the pursuit of growth; maintaining focus on core offerings is vital to avoid dilution of brand identity [6] - Community engagement is invaluable for smaller brands, but it cannot be forced; understanding and adapting to different market communities is key [7] - Successful scaling requires a clear, replicable system that maintains brand uniqueness while resisting the urge to conform to market pressures [8]

Core Insights - The trend of high-priced bakery products, particularly from foreign brands, is becoming a new label for the market, with items like croissants priced at 39 yuan and European-style bread at 76 yuan attracting significant consumer interest [1][3]. Pricing and Consumer Behavior - Mid to high-end bakery brands are focusing on concepts of quality, health, and social experience, leading to a general increase in product prices due to rising costs of ingredients, labor, and rent, along with brand premiums and marketing strategies [3][15]. - Consumers express surprise at the high prices, with some noting that a single piece of bread can cost as much as a meal, indicating a shift in spending habits [5][6]. - Despite some complaints about the prices, many young consumers are willing to queue for these high-priced items, demonstrating a strong demand for trendy bakery products [6][8]. Market Dynamics - The popularity of foreign bakery brands in Xiamen is evident, with many offering unique products that are priced higher than traditional bakeries [13]. - The increase in prices is attributed to significant rises in the costs of baking ingredients such as sugar, flour, butter, and chocolate, as well as the labor-intensive "handmade" production methods and high rental costs [16]. - Young consumers are motivated to purchase these high-priced items for the perceived quality and social recognition gained from sharing their experiences on social media [16]. Marketing Strategies - Some brands employ marketing tactics like scarcity marketing and brand positioning to create a high-end image, targeting specific consumer demographics [16]. - However, sustainable business practices require a balance between effective marketing and maintaining product quality and value for money to retain customers [16].

Core Insights - The company Leifen has launched a new product line of shavers after a four-year development period, aiming for high precision and quality comparable to Apple products [1][3] - The company has faced supply chain challenges and production inefficiencies, leading to initial stock shortages of the new shaver [3][21] - Leifen's growth trajectory has been significant, with global sales increasing from 150 million yuan in 2021 to 4.1 billion yuan in 2024 [3][5] Product Development and Innovation - The new shaver features a self-developed linear motor, which improves shaving efficiency and user experience compared to traditional rotary and oscillating models [13] - The company emphasizes the use of advanced manufacturing techniques, such as CNC processing, to enhance product quality [1][13] - Leifen aims to expand its product categories beyond personal care appliances, focusing on market size and consumer needs [13][14] Market Position and Competition - Leifen has been criticized for its marketing-heavy approach and perceived imitation of Dyson products, which has affected its international expansion [5][6] - The company is positioned differently from other Chinese small appliance brands by investing more in design and R&D, with a target R&D expenditure of 10% [7][8] - The competitive landscape is challenging, with many similar products in the market, necessitating continuous innovation to avoid being labeled as a copycat [8][12] Operational Challenges - Production capacity issues have hindered the timely availability of the new shaver, with ongoing adjustments to improve manufacturing processes [21][22] - The company has experienced significant personnel changes, bringing in talent from larger firms to enhance its capabilities [10][29] - Quality control and product performance have been identified as areas needing improvement, leading to a restructuring of the R&D and production teams [28][29] Future Directions - Leifen's future strategy includes a focus on creating innovative products that enhance daily life, moving beyond mere imitation of existing products [36] - The company is committed to improving its brand recognition and consumer perception, particularly in light of its new product offerings [24][26] - There is an ongoing effort to establish a reliable supply chain and production process to support future growth and product launches [22][35]

Core Viewpoint - The article highlights the success of Shenzhen Yuanju Food Co., Ltd. in the frozen food market, particularly through its brand "Xidejia," which has gained significant popularity online and offline, achieving over 3 million followers on JD.com and strong sales across various provinces and convenience stores [2][30]. Group 1: Company Overview - Shenzhen Yuanju Food Co., Ltd. specializes in the production of high-quality frozen foods, including various meatballs and other frozen products, and has successfully captured a loyal customer base both online and offline [3][4]. - The company has been recognized for its commitment to quality, with a modern production facility that emphasizes automation and strict quality control [13][15]. Group 2: Product Development and Marketing - Yuanju Food has successfully entered the "Shenshan Younong" regional public brand initiative, with seven star products, including beef balls and bacon, selected for promotion [6][51]. - The brand "Xidejia," established in December 2009, has become a leading name in the frozen food industry, leveraging internet marketing strategies to enhance its market presence [36][40]. Group 3: Market Position and Strategy - The company has established itself as a major supplier for 7-11 convenience stores in South China, maintaining a long-term partnership that reflects its product quality and market competitiveness [25][27]. - Yuanju Food's strategy includes focusing on product quality and leveraging online platforms like JD.com and social media for marketing, which has resulted in a significant increase in customer engagement and sales [42][43]. Group 4: Future Prospects - The company aims to expand its market reach in the Greater Bay Area, particularly in Guangzhou and Shenzhen, by utilizing the "Shenshan Younong" brand to attract a broader consumer base [62]. - The positive impact of the "Shenshan Younong" brand on sales during the previous winter season has boosted the company's confidence in future growth [60].

Core Insights - The European market has become a crucial destination for Chinese electric vehicle (EV) manufacturers, with imports from China increasing nearly sevenfold from 2020 to 2023, making the EU the largest export market for Chinese EVs [1][2] - Despite the growth potential, challenges such as regulatory compliance, consumer biases, and cultural differences exist for Chinese companies entering the European market [1][4] Market Growth - In the first half of 2025, Europe sold 1.782 million new energy vehicles, an increase of over 340,000 units compared to the same period last year, reflecting a year-on-year growth rate of 23.7% [2] - The European market is seen as a favorable destination due to its growth stage, policy environment, and increasing acceptance of Chinese products [2][4] Policy Environment - The EU has stringent compliance requirements, but it is still considered more favorable compared to other developed markets due to its stable political environment and predictable market conditions [3][4] - Compliance in Europe is described as a "marathon" rather than a "sprint," requiring Chinese companies to integrate regulatory considerations from the early stages of product development [7][8] Consumer Perception - There is a shift in consumer perception towards Chinese EVs, with some consumers recognizing their technological advancements and expressing excitement about their offerings [3][4] - However, establishing a deep brand trust remains a challenge, as many consumers still associate Chinese brands with lower price points rather than quality [9][10] Brand Building - Chinese EV manufacturers need to focus on building brand recognition and trust in Europe, which involves not just marketing but also understanding local consumer needs and preferences [9][11] - Engaging with local stakeholders, including government, customers, and industry associations, is essential for fostering relationships and enhancing brand image [11][12] Compliance and Localization - Successful integration into the European market requires a systematic approach to compliance, including understanding regulations related to sustainability, data security, and corporate governance [6][7] - Localizing operations and actively participating in the regulatory process can help Chinese companies align with European standards and consumer expectations [7][8]

Core Insights - The celebration of the eighth Chinese Farmers' Harvest Festival in Shanghai highlights the city's focus on technological innovation, brand development, and urban-rural integration in modern agriculture [1] Group 1: Technological Empowerment - Shanghai's agricultural success is attributed to technological advancements, with projects like "unmanned farms" achieving full automation in rice planting and blockchain combined with AI creating a trust system for agricultural products [2] - The establishment of the "Agricultural and Rural Data Innovation Laboratory" aims to explore innovative applications of public agricultural data and promote market-oriented data supply mechanisms [2] - Companies like Jiqing Technology are injecting "digital genes" into traditional agriculture, emphasizing that Shanghai's agricultural model does not prioritize large-scale planting but leverages technology for innovation [2] Group 2: Brand Leadership - The focus of Shanghai agriculture is on the added value of agricultural products rather than mere yield, with e-commerce platforms and brand operations driving a new economy [3] - The Shanghai E-commerce Association has initiated a campaign to expand e-commerce development for urban agricultural products, facilitating rapid distribution from farms to tables [3] - Continuous efforts in brand cultivation are evident, with the Shanghai E-commerce Association releasing the "Top 50 New Consumption Brands in Shanghai" list for four consecutive years [3] Group 3: Talent Gathering - The agricultural sector in Shanghai is witnessing a return of skilled individuals, including overseas-educated professionals and urban white-collar workers, contributing to rural vitality [4] - The "whole village operation" model for rural revitalization has gained attention, with agreements signed between rural representatives and operational enterprises to connect urban capital, professional talent, and rural resources [4]

Group 1 - The essence of traffic is fundamentally about users, and companies invest heavily in acquiring this traffic through platforms like Douyin to reach their target audience [1][3][4] - Successful platforms like Douyin and Xiaohongshu leverage user-generated content (UGC) to continuously produce high-quality content, attracting billions of users and creating a positive feedback loop that enhances traffic [3][4] - Companies in niche markets can effectively showcase their professional value through marketing content, which can influence consumer decisions and foster emotional connections with users [4][5] Group 2 - Major companies consistently invest significant resources in online marketing, not merely due to their wealth but as a strategic necessity to capture market opportunities [5][6] - Time is a critical asset for businesses, and seizing market opportunities promptly is essential for establishing a competitive advantage [6][7] - While low-cost marketing methods exist, they often come with high time and opportunity costs, requiring exceptional skills from operators, which are not easily found [8][9] Group 3 - The evolution from focusing solely on traffic to emphasizing brand building reflects a shift in marketing strategies driven by market competition [9][10] - In less competitive markets, companies should prioritize paid advertising to quickly expand their customer base, while in saturated markets, a focus on long-term content strategies and brand recognition becomes crucial [10][11] - Effective online marketing plays a vital role in the overall business strategy of small and medium-sized enterprises, influencing both customer acquisition and brand development [11]