Core Insights - The company reported a revenue of RMB 288 million for the first half of 2025, representing a year-on-year growth of 9.4% [1] - The profit attributable to the company's owners was RMB 109 million, showing a year-on-year increase of 13.2%, with basic earnings per share at RMB 0.438 [1] Offline Business Performance - The offline business achieved POS sales of approximately RMB 437.5 million, a year-on-year growth of 11.9% compared to the same period in 2024 [1] - Key performance indicators, including product sales amount, product sales volume, number of new stores, number of renovated stores, active membership count, and average transaction value, all reached historical highs [1] Online Business Performance - The online business generated sales of RMB 138 million, achieving 108% of the semi-annual target and a year-on-year growth of 12.65% compared to the same period in 2024 [1] - The company has completed 56.19% of its annual target for online sales [1]