多元供给点燃新春消费热潮 马年春节，一股"健康、智能、绿色"的消费新风尚席卷全国。据商务大数据，2月15日，重点平台智能 穿戴设备销售额增长1.3倍，智能血压仪、血糖仪增长超60%，有机食品增长52%，用实打实的数据，彰 显出春节消费市场品质升级趋势。 在此背景下，深市食品饮料类上市公司以产品创新为核心，从节庆专属产品打造到健康品类研发，从供 应链效率提升到消费场景营造，全方位满足不同消费群体的新春需求，让节日消费既有"年味"更有"品 质"。 商超卖场年味浓郁、优质食品供销两旺、智能家电备受青睐……2026年丙午马年春节，恰逢最长春节假 期叠加消费政策红利释放，国内消费市场人气与活力双向攀升。 在这一过程中，深圳证券交易所市场（以下简称"深市"）消费类上市公司紧抓春节消费热潮，立足自身 主业优势，以产品创新贴合消费需求、以多元营销激活市场活力、以全球化布局拓展发展空间，在食品 饮料、家电等核心赛道展现出强劲的发展韧性，成为新春消费市场的活力因子，也为全年消费市场复苏 注入强劲动力。 产品创新锚定需求 例如，深耕速冻食品领域三十年的三全食品（002216）股份有限公司（以下简称"三全食品"），作为国 内速冻米面 ...

Core Insights - The annual Double 11 shopping festival is witnessing a shift in focus within the home appliance and 3C market, moving away from a mere price chase to a more rational approach where consumers value technological advancements, genuine discounts, and immersive services [1][3] - Major home appliance and 3C brands are competing on the platform of Suning.com, presenting a multi-dimensional "involution" that encompasses products, subsidies, and consumer experiences [1][4] Product Innovations - This year's festival features a strong emphasis on new product launches, including the Skyworth SU8F Pro 100-inch cinema, Hisense U7S Pro 100-inch RGB Mini LED TV, and customized products catering to individual consumer needs [1][3] - Notable new products include the Midea 10-year no-change core soft water purifier and the Boss AI digital kitchen appliance suite, showcasing cutting-edge technology and personalized options for consumers [1] Subsidy Strategies - Suning.com introduced a more effective subsidy program called "True Benefit Subsidy," which is based on extensive user feedback and expert recommendations, leading to significant price reductions on popular products [3] - Examples of discounted products include a 436L cross-door refrigerator priced at 2999 yuan and a 75-inch Mini LED TV available for 3999 yuan, making advanced smart appliances more accessible to families [3] Consumer Engagement - Brands are enhancing user satisfaction and loyalty by transforming shopping into an entertainment and social activity, featuring celebrity endorsements and interactive events during the Double 11 period [4] - Events include appearances by Olympic champion Chen Yibing and cooking competitions that allow consumers to experience the appeal of smart kitchens firsthand [4] Market Dynamics - The competitive landscape is benefiting consumers as brands strive to offer the best products, sincere offers, and innovative experiences, creating a positive cycle of mutual benefit [4] - Suning.com is establishing itself as a key player in the home appliance and 3C market, proving its value as a platform that can amplify product visibility, provide substantial savings, and foster emotional connections with consumers [4]