Core Viewpoint - Many companies are misleading consumers through trademark wordplay, as evidenced by recent findings in supermarkets [1][3]. Group 1: Trademark Misuse - The product "Pantene 3-Minute Miracle" is registered as a trademark, but its name does not reflect its actual efficacy [1][3]. - Other products, such as coconut water and grape juice, use phrases like "picked from trees" and "gathered from mountains" to create misleading impressions, despite the actual content not being directly related to these claims [3]. Group 2: Trademark Regulations - The trademark law prohibits the use of deceptive trademarks that can mislead the public regarding product quality or origin [4]. - Even registered trademarks must adhere to principles of honesty and integrity in their usage to avoid misleading consumers [4].

Core Viewpoint - The article discusses the misleading use of trademarks by companies, which often leads to consumer confusion and potential exploitation of their purchasing decisions [1][2][3]. Group 1: Misleading Trademarks - Companies are using trademarks that create confusion, such as "一品牛肉干" which is actually a pork product, misleading consumers into thinking they are purchasing beef [1]. - Examples include "小尾花黑猪肝" which misleads consumers into believing they are buying a premium product when it is just regular pork liver [2]. - The use of descriptive terms in trademarks, like "六个核桃" or "手打"挂面, does not guarantee the product's quality or characteristics, leading to consumer misconceptions [3]. Group 2: Regulatory Issues - The article highlights that many misleading trademarks have passed regulatory scrutiny, indicating potential flaws in the trademark examination process [5][9]. - The distinction between registered and unregistered trademarks is emphasized, with unregistered trademarks being easier to misuse without oversight [4]. - There is a call for improved regulatory frameworks to prevent misleading trademarks from being registered and used in the market [10][11]. Group 3: Consumer Impact - Consumers often find it difficult to seek redress when misled by trademarks, as the burden of proof lies heavily on them [8][10]. - The article notes that misleading trademarks not only harm consumers but also disrupt fair market competition, potentially driving honest businesses out of the market [8]. - There are instances where consumers have paid significantly more for products due to misleading branding, such as "壹号土" black pork ribs priced much higher than regular options [7]. Group 4: Recommendations for Improvement - The article suggests that a multi-faceted approach is needed to address the issue, including better regulatory practices and consumer education [10][11]. - It advocates for a collaborative effort among regulatory bodies, industry associations, and consumers to create a more transparent and fair market environment [11]. - The establishment of a credit commitment system for trademark registration is proposed to penalize those who obtain trademarks through deceptive means [11].