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云南楚雄:千年彝绣变身时尚产业 “十四五”产值破11亿元
Zhong Guo Xin Wen Wang· 2026-01-07 14:20
地处滇中高原的楚雄彝族自治州拥有"世界恐龙之乡""东方人类故乡""世界野生菌王国""中国绿孔雀之 乡"4张世界级名片。传承近1800年的楚雄彝绣,被誉为"穿在身上的史诗、绣在布上的神话"。2014年, 楚雄彝族服饰被列入国家级非物质文化遗产名录,已延续1350余年的永仁直苴彝族赛装节,被称为世界 上最早的"乡村T台"。 2024年9月29日晚,"彝彩霓裳·尚秀风华"快闪活动在昆明举行,向民众展示楚雄彝绣服饰的独特魅 力。中新网记者 刘冉阳 摄 云南楚雄:千年彝绣变身时尚产业 "十四五"产值破11亿元 "十四五"期间,楚雄州将彝绣文化产业作为传承非遗文脉、赋能乡村振兴、深化文化交流的核心抓手, 探索出一条"非遗保护、产业升级、农民增收"的高质量发展路径。 中新网云南楚雄1月7日电 (赵文丽)记者7日从中共楚雄州委宣传部获悉,"十四五"以来,该州彝绣文化 产业迈入发展快车道,产值由2022年的8亿元提升至11.5亿元,经营主体从538户增至2233户,增幅达 315%,海外销售额同比增长41%。昔日深藏山间的指尖技艺,已转型为走向世界的时尚产业,成为推 动乡村振兴、促进文化交融的亮眼名片。 中新经纬版权所有,未经 ...
推进业态产品模式创新 云南楚雄以品牌赋能文旅发展
Jing Ji Ri Bao· 2025-08-06 22:01
Core Insights - The 2025 Chuxiong Yi Torch Festival is set to enhance cultural tourism experiences, featuring 10 key activities and over 60 boutique events, transforming from a traditional ethnic celebration into a cultural tourism integration IP [1] - Chuxiong aims to become a tourism hub, with significant investments and initiatives to deepen the integration of culture and tourism, promoting a unique lifestyle experience in Yunnan [1] Investment and Economic Growth - In the first half of the year, Chuxiong achieved a tourism investment of 4.932 billion yuan, representing a year-on-year increase of 23.8% [1] - The region welcomed 26.968 million domestic tourists, a growth of 2.33%, generating tourism revenue of 24.657 billion yuan, which is a 9.48% increase year-on-year [1] Cultural and Economic Development - The Chuxiong Yi embroidery industry has seen substantial growth, with the number of operating entities increasing from 538 to 2,233 and the output value rising from 800 million yuan to 1.13 billion yuan from 2022 to 2024 [1] - The local government emphasizes the importance of culture in driving tourism and economic development, aiming to enhance brand recognition and service quality in the tourism sector [2]