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“九珍十八品”哈洽展区:全方位展示黑龙江森林食品产业高质量发展图景
Sou Hu Cai Jing· 2025-05-15 03:20
Core Viewpoint - The 34th Harbin International Economic and Trade Fair will be held from May 17 to 21, 2025, showcasing the high-quality development of Heilongjiang's forest food industry through the "Nine Treasures and Eighteen Products" brand, emphasizing ecological value and industrial ambition [1] Group 1: Standards as Foundation - The brand will present a comprehensive quality standard system developed in collaboration with the China Standardization Research Institute, covering 34 technical regulations and 34 quality requirements across 68 group standards [3] - An interactive display will allow attendees to understand the brand's full chain control logic, highlighting the commitment to high-quality products derived from cold climate plants [3] Group 2: Products as Soul - Leveraging Heilongjiang's 20.48 million hectares of forest resources, the brand features 307 products from 129 companies across seven categories, including forest nuts, berries, mushrooms, and medicinal foods [4] - The exhibition will include an original product science area and immersive experiences using AI and VR technology to showcase unique products like birch juice and pine nuts [4] - A new tea brand, "Forest Mo Mo," will be introduced, offering a natural and nutritious forest tea experience [4] Group 3: Honors as Evidence - The brand will showcase eight international awards, including the Platinum Award at the London International Design Awards, emphasizing achievements in packaging design and product development [6] - The flagship store has been recognized as a "Sustainable Development Education and Practice Base" by UNESCO, enhancing the brand's image in the global forest food industry [6] Group 4: Marketing as Wings - The brand has established a multi-channel marketing network, including offline experience stores and online live streaming, to promote Heilongjiang's forest delicacies [7] - A "million-level single product" plan has been announced, with products like pine nut kernels set to enter 100 core stores nationwide, marking the brand's expansion into major supermarket channels [7]