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三只松鼠开超市,章燎原“多品牌养鱼术”搏百亿供应链帝国
Qi Lu Wan Bao· 2025-07-11 08:35
大众新闻·齐鲁壹点 任磊磊 在三只松鼠的芜湖总部,一间560平米的生活超市频频登上热搜。一桶5升大铁锅花生油才88元、一整面货柜的包装净菜价格均不超5元、9.9元两个的猪扒包 限量供应卖到爆、连章燎原都在喝的不足百元的红酒……可以说,这家超市里的每一件单品都不简单。 这家超市藏着章燎原的巨大野心。虽然其开在三线城市、面积不大,但货架上的30多个品牌、上千个SKU的产品,都是其供应链孵化的自有品牌,范围几乎 涵盖了包括母婴、轻食、宠物、咖啡、预制菜、日化洗护、米面粮油等在内的所有细分品类。可想而知,如果成功,这对三只松鼠乃至整个行业都将产生巨 大冲击。 近日,记者探访了这家"热搜"上的超市。 有人开车两小时来买猪扒包 猪扒包一开卖,消费者就排起了长队 开业首日,芜湖松鼠小镇人潮汹涌。占地仅560平方米的三只松鼠生活馆挤满了冒雨前来的顾客,现制烘焙区队伍蜿蜒至馆外,有人苦等40分钟只为抢购9.9 元两个的猪扒包。记者采访当日是工作日,生活馆客流已恢复正常,但仍有不少顾客在选购商品。在现制烘焙区,一位客人问道:"猪扒包什么时候卖?我 开车两小时过来的。" 记者看到,三只松鼠孵化的"大铁锅"是其米面粮油品牌,一桶5升 ...
从“绿色基因库”到“生态价值高地”,伊春做了什么?|“两山”理念地方探索与经验
Core Concept - The article highlights the 20th anniversary of the "Green Mountains and Clear Water are Gold and Silver Mountains" concept, showcasing the successful transformation paths explored by various regions, particularly focusing on Yichun City in Heilongjiang Province, which has transitioned from a timber economy to a green economy while enhancing ecological product value conversion [1] Group 1: Biodiversity Protection Practices - Yichun has nearly 2,000 species of wild flora and fauna, including 11 species of national first-class protected animals and 54 species of second-class protected animals, establishing a solid biological gene pool for ecological value conversion [2][4] - The city has implemented legal frameworks such as the "Yichun City Red Pine Protection Regulations" to strengthen ecological protection and has designated May 23 as "Yichun Ecological Day" to raise public awareness [2][3] Group 2: Ecological Product Value Conversion - Yichun is focusing on high-quality ecological products to support its transformation into a green economy, promoting the integration of traditional forestry with ecological industries [5][6] - The city has developed over 800 products, including birch juice and blueberry juice, and has established a brand value of 1.65 billion yuan for "Yichun Blueberry" with an annual collection of 5,000 tons [6][7] Group 3: Circular Economy and Carbon Neutral Practices - Yichun has built the first "waste-free zero-carbon forest farm" in the country, achieving a solid waste utilization rate of 95% and reducing carbon emissions across the entire industry chain [8] - The city is exploring carbon trading markets and has secured a loan of 1.04 billion yuan for forest resource concession projects, indicating a strong push towards carbon economy [8] Group 4: Technology Empowerment and Brand Upgrading - Yichun is leveraging technology to enhance product quality and sales channels, developing smart traceability systems and integrating e-commerce with various industries [9] - The city has established a comprehensive live-streaming marketing system to promote forest food products, expanding its market reach and enhancing brand influence [9]
浙江启动“买在金砖”专项行动 深化多边经贸合作
Zhong Guo Xin Wen Wang· 2025-05-19 15:24
Group 1 - The "Buy in BRICS" initiative aims to deepen multilateral economic and trade exchanges and promote shared benefits among BRICS countries [1] - The initiative is a key measure for Zhejiang to establish a cooperation center for special economic zones with BRICS countries and to explore the "Silk Road E-commerce" international cooperation [1] - The action plan includes the establishment of a product selection center, two sales channels, four key comprehensive bonded zones, and multiple promotional activities to enhance trade with BRICS countries [1] Group 2 - The first batch of "Buy in BRICS" cooperation projects was signed, including a project for building industrial parks in Belt and Road countries [2] - Zhejiang Hualiang Digital Technology Co., Ltd. showcased high-quality products from Russia, indicating strong market feedback with a flagship store achieving a revenue of 600,000 yuan in its first month [2] - The industrial park aims to address challenges such as overseas rights protection and funding issues, with government support in resource coordination and promotion [2] Group 3 - Zhejiang's Commerce Department plans to continue promoting the integration of BRICS and "Silk Road E-commerce" partner countries' products into the Chinese market [3] - The initiative aims to create a platform for multilateral economic cooperation and establish a "Zhejiang model" for international trade collaboration [3]
“九珍十八品”哈洽展区:全方位展示黑龙江森林食品产业高质量发展图景
Sou Hu Cai Jing· 2025-05-15 03:20
中新网黑龙江新闻5月15日电(李雪莹 记者姜辉)第三十四届哈尔滨国际经济贸易洽谈会(以下简称"哈洽 会")将于2025年5月17日至21日在哈尔滨市举办。"九珍十八品"将以"高质量标准、高质量产品、高质量 荣誉、高质量营销"为核心,在展会上呈现一场融合自然美学与科技智慧的森林食物文化盛宴。品牌将 通过十大功能展区全方位呈现其在标准构建、产品创新、荣誉积淀与营销突破领域的成果,向全球客商 展示黑龙江森林食品产业的高质量发展图景,向世界传递龙江森林食品的生态价值与产业雄心。 此外,以桦树汁为原料的现制茶饮品牌"森林茉茉"也将一同亮相本次展会,打造沉浸式自然美学茶吧, 用一杯"自然纯粹、营养全面"的森林茶饮,刷新消费者对健康饮品的认知。 荣誉为证 国际认证加持 铸就品牌高度 标准为基 筑牢品牌根基 打造行业标杆 本届展会上,品牌将公开展示与中国标准化研究院联合构建的全流程质量标准体系,涵盖生产源头、原 料质量、加工技术等34项技术规程和34个品类质量要求,共68项团体标准。通过高清触摸交互屏,观众 可直观了解品牌全链条管控逻辑,见证"高寒植物,高倍营养"的品质承诺。展区特设品牌标准与优势指 标区,以可视化数据解析寒 ...