Core Viewpoint - The 34th Harbin International Economic and Trade Fair will be held from May 17 to 21, 2025, showcasing the high-quality development of Heilongjiang's forest food industry through the "Nine Treasures and Eighteen Products" brand, emphasizing ecological value and industrial ambition [1] Group 1: Standards as Foundation - The brand will present a comprehensive quality standard system developed in collaboration with the China Standardization Research Institute, covering 34 technical regulations and 34 quality requirements across 68 group standards [3] - An interactive display will allow attendees to understand the brand's full chain control logic, highlighting the commitment to high-quality products derived from cold climate plants [3] Group 2: Products as Soul - Leveraging Heilongjiang's 20.48 million hectares of forest resources, the brand features 307 products from 129 companies across seven categories, including forest nuts, berries, mushrooms, and medicinal foods [4] - The exhibition will include an original product science area and immersive experiences using AI and VR technology to showcase unique products like birch juice and pine nuts [4] - A new tea brand, "Forest Mo Mo," will be introduced, offering a natural and nutritious forest tea experience [4] Group 3: Honors as Evidence - The brand will showcase eight international awards, including the Platinum Award at the London International Design Awards, emphasizing achievements in packaging design and product development [6] - The flagship store has been recognized as a "Sustainable Development Education and Practice Base" by UNESCO, enhancing the brand's image in the global forest food industry [6] Group 4: Marketing as Wings - The brand has established a multi-channel marketing network, including offline experience stores and online live streaming, to promote Heilongjiang's forest delicacies [7] - A "million-level single product" plan has been announced, with products like pine nut kernels set to enter 100 core stores nationwide, marking the brand's expansion into major supermarket channels [7]

Core Viewpoint - The rapid development of the forest food industry in China is crucial for promoting agricultural supply-side structural reform, optimizing agricultural industry structure, and enhancing rural income, thereby contributing to comprehensive rural revitalization [1][2]. Group 1: Industry Development - The China Forestry Ecological Development Promotion Association has revised the "Forest Food Certification Standards" and "Forest Food Certification Management Measures" to accelerate the development of the forest food industry [2][3]. - The revised standards emphasize sustainable forest management, strict adherence to certification procedures, and second-party certification supervised by authorized institutions [3]. Group 2: Strategic Collaborations - The association has signed strategic cooperation agreements with local governments in Yunnan, Heilongjiang, and Liaoning to promote forest food certification and market development [4]. - Ongoing discussions are taking place with institutions in Inner Mongolia, Guangxi, Sichuan, Anhui, and Shandong to further advance forest food certification efforts [4]. Group 3: Regional Advantages - Heilongjiang's Yichun City boasts over 70 edible wild vegetables and 30 wild fruits, with 180 specialized planting bases established for various forest food products [5]. - Liaoning's Dandong has significant ecological advantages, including 180,000 acres of chestnut and the world's largest production of soft-shelled kiwifruit, contributing to its green economy [5]. Group 4: Certification Impact - The forest food certification initiative aims to enhance the market competitiveness of forest products and promote the prosperity of the forest economy [7]. - The newly revised certification standards ensure compliance with strict environmental and food safety regulations, covering the entire process from production to consumption [7][8]. Group 5: Ecological and Cultural Significance - The forest food certification is a key project for the association, promoting ecological civilization and harmonious development between humans and nature [8]. - The initiative aligns with the broader societal consensus on adopting green and healthy lifestyles, contributing to the vision of a beautiful China [8].