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BOSS直聘发布Q3业绩:多家机构“买入”、长线基金加仓
Sou Hu Cai Jing· 2025-11-20 03:56
Core Insights - BOSS Zhipin reported Q3 2025 revenue of 2.16 billion yuan, a year-on-year increase of 13.2%, with the number of paid enterprise clients growing by 13.3% to 6.8 million [1] - The job market is showing signs of recovery, with new job postings on the platform increasing by 25% year-on-year, indicating a positive shift in employer confidence [1][8] - Multiple brokerage firms have a positive outlook on BOSS Zhipin's long-term value, issuing "buy" ratings following the earnings report [1][2] Financial Performance - The company achieved a revenue of 2.16 billion yuan in Q3 2025, reflecting a 13.2% year-on-year growth [1] - Sales and marketing expenses decreased by 24.6% year-on-year, while average monthly active users reached 63.8 million, a 10% increase [3] - R&D investment reached 408 million yuan, accounting for 21% of the projected revenue for 2025, indicating a strong focus on technological advancement [2][7] Market Dynamics - The increase in daily active users (DAU) for employers has outpaced that of job seekers for the first time in three years, signaling a recovery in employer recruitment confidence [1] - The blue-collar and lower-tier markets are identified as key growth drivers, with blue-collar recruitment revenue growth leading the overall performance [8][9] - The manufacturing sector has shown significant growth, being the fastest-growing sub-sector for five consecutive quarters [8] Strategic Initiatives - The company is focusing on enhancing the job-seeking environment for blue-collar workers through initiatives like the "Sea Cucumber Plan," aimed at improving job authenticity and user trust [8][11] - BOSS Zhipin's AI-driven recruitment platform is enhancing user experience and matching efficiency through various tools for both job seekers and employers [7] - The "Sea Cucumber Preferred" program has attracted more clients from the manufacturing sector, successfully recruiting over 3,000 workers for a major electronics manufacturer [11]