Core Insights - The article highlights the increasing popularity and sales growth of seasonal fruits, particularly blueberries, durians, and mangosteens, as temperatures rise in late May [1][2] - The trend indicates a shift in consumer preferences towards fresh, sweet, and easily shareable fruits, with significant year-on-year sales increases reported [1] Group 1: Sales Performance - Blueberries, mangoes, and apples are currently the top three most popular fruits among consumers, with blueberry sales increasing by 160% year-on-year [1] - Durians, mangosteens, and Hami melons have shown the fastest month-on-month sales growth, with increases of 270%, 182%, and 178% respectively [1] - Other fruits such as cherries, lychees, and melons also experienced over 80% month-on-month sales growth [1] Group 2: Market Dynamics - The domestic blueberry market share has been steadily increasing, with prices becoming more affordable for consumers [1] - Hainan has emerged as a key durian production area, with a reported 4.3 times increase in durian sales on the consumer side [2] - The article notes that high-priced fruits are becoming more accessible to the general public, with significant price reductions observed [2] Group 3: Technological Advancements - Advances in technology have enabled the cultivation of high-end fruits that were previously difficult to grow in China, leading to improved local production [2] - The use of e-commerce platforms has allowed producers to connect directly with consumers, enhancing market transparency and making prices more reasonable [2]