第八届中国国际进口博览会圆满落下帷幕。作为连续八届参展的"全勤生"，挖酒中国以一场贯穿展期的 美酒盛宴，交出了一份亮眼的成绩单，也为今年第八年进博之旅画上圆满句号。 八年坚守，从"参展者"到"共建者" 进博八年，是挖酒中国从行业新锐成长为"全渠道酒水生态服务商"的缩影。展会期间，挖酒中国总经理 晋松先生受邀接受经济观察报专访，分享了企业从"贸易"走向"生态"、从"信息化"迈向"数智化"的战略 路径，晋总说到WAJIU正致力于成为"赋能行业的角色"，与伙伴共同创造长期价值。 签约四国，战略合作再升级 挖酒服务董事长姚振海、挖酒中国商务中心总经理马涛受邀出席第八届中国国际进口博览会虹桥国际经 济论坛，在"中澳自贸协定实施10周年"高层论坛现场，与商务部及澳大利亚贸易委员会高层代表、全球 行业领袖同台交流，共话自贸协定成果与酒水贸易新机遇。 明星品牌与产品，引爆现场热度 展期内，桃乐丝家族、毕克拉酒庄、图蒂亚克酒业等品牌表现不俗，吸引众多专业观众驻足品鉴。多款 战略产品同样广受欢迎，例如：连续六年位居全球顶级酒吧畅销白兰地品牌榜首的桃乐丝白兰地；畅销 海内外的意大利起泡酒标杆卓林普劳塞克；精准切入健康微醺赛道的欢沁 ...

Core Insights - The Chinese wine industry is experiencing a transformation driven by innovation in technology, products, and design, leading to the emergence of new wine regions such as Ningxia, Xinjiang, Gansu, and Yunnan, enhancing product competitiveness and brand influence [1][2] Group 1: Market Dynamics - The acquisition of a 75% stake in the Wangyue Stone Winery by Australia's Treasury Wine Estates for 130 million yuan signifies a strategic expansion into the Chinese wine market [2] - China has developed eight major wine regions, with global wine giants like Lafite and Pernod Ricard establishing a presence, indicating a shift towards nurturing emerging consumer markets alongside global production investments [2] - The Ningxia region is highlighted as a new benchmark for global winery investments, while other regions like Shandong and Xinjiang are recognized for their unique contributions to the wine industry [2][3] Group 2: Wine Tourism and Diversification - Ningxia is not only a hub for wine investment but also integrates various industries such as education, culture, and tourism, exemplified by projects like the Tulando Wine Town, which has attracted significant investment and tourism [3] - The wine tourism model is evolving, transforming wine regions into key tourist destinations, thereby linking the wine industry with broader tourism opportunities [3] Group 3: Industry Challenges and Innovations - The Chinese wine industry is currently facing a deep market adjustment, with a reported production decline of 25,000 kiloliters year-on-year, leading to a contraction in industry scale and subdued consumer demand [4][5] - Companies are responding by launching innovative products targeting younger consumers, such as low-alcohol wines and visually appealing packaging, to stimulate demand [4][5] - The online retail market for white and semi-sweet wines has seen significant growth, with white wine retail sales increasing by 14.3% year-on-year, indicating a shift in consumer preferences [5] Group 4: Future Opportunities - The younger generation's interest in unique flavors and sustainable production presents new opportunities for the Chinese wine industry, encouraging brands to innovate beyond traditional quality metrics [6][7] - The potential for growth in wine exports, despite currently being small in scale, is highlighted, with a focus on enhancing brand development to capture international markets [7] - Companies are urged to adapt to changing consumer preferences by offering affordable wines and developing products that resonate with younger consumers, emphasizing the importance of emotional connections and innovative marketing strategies [6][7]

Core Insights - The article highlights the rapid development and innovation in China's wine industry, particularly in regions like Ningxia, Xinjiang, Gansu, and Yunnan, showcasing new technologies and products that enhance competitiveness and brand influence [1][2][3] Group 1: Industry Developments - The fifth China (Ningxia) International Wine Culture and Tourism Expo showcased 24 innovative achievements in the wine sector, including new fermentation techniques and eco-friendly cultivation methods [1] - The acquisition of a 75% stake in a winery by Australia's Treasury Wine Estates for 130 million yuan signifies a strategic expansion into China's wine market [2] - China's wine industry has established eight major wine-producing regions, with Ningxia emerging as a benchmark for global wine investment, while other regions like Shandong and Xinjiang are also gaining prominence [2][3] Group 2: Market Trends - The report indicates that the wine production area in Ningxia has reached 606,000 acres, accounting for nearly 40% of the national total, with an annual production of 140 million bottles, making it the largest concentrated wine-producing area in China [3] - The overall wine market in China is experiencing a downturn, with a projected production of 118,000 kiloliters in 2024, a decrease of 25,000 kiloliters from 2023, indicating a contraction in industry scale [4][5] - Despite the challenges, certain segments like white and semi-sweet wines are seeing growth, with online retail sales of white wine increasing by 14.3% year-on-year in 2024 [5] Group 3: Consumer Behavior - Young consumers are increasingly interested in unique flavors and sustainable production, presenting new opportunities for the wine industry [7][8] - The wine consumption in China is relatively low compared to spirits, with approximately 1.04 million bottles consumed daily, suggesting a need for targeted marketing strategies to attract more consumers [7] - The shift towards affordable, high-quality wines is evident, with the price segment of 50 to 100 yuan accounting for 24.7% of online retail sales in 2024, up 2.8 percentage points from 2022 [5]