Core Viewpoint - The launch of OEZER's 2025 brand strategy emphasizes sustainable growth and innovation in the high-end window and door market, focusing on design co-creation, product iteration, service upgrades, and brand positioning [2][10][12]. Group 1: Brand Strategy and Market Positioning - OEZER, as a pioneer in the high-end window and door sector, remains committed to its market positioning and brand mission [6]. - The company is entering a "structural growth" phase as the cyclical growth of the window and door industry comes to an end, aiming for sustainable high-quality development through internal innovation [8]. - The 2025 strategy will focus on four core areas: design co-creation, product iteration, service upgrades, and brand positioning [10]. Group 2: Product Innovation and Collaboration - The first quarter of 2025 saw the introduction of seven new products that embody the core concepts of "green low-carbon, design innovation, and intelligent ecology," showcasing OEZER's commitment to creating a comprehensive ecosystem for windows and doors [13][15]. - OEZER collaborates with strategic partners to launch the "Global Supply Ecosystem Initiative," aiming to build an efficient supply chain system to support ongoing business development [18]. - The company has a history of cross-industry collaborations in design, recently announcing a partnership with renowned designer Dai Kun to enhance its brand image and store design [19]. Group 3: Brand Communication and Future Vision - OEZER's brand director highlighted the importance of adapting to the new internet era and social media evolution, positioning the brand to thrive amidst change [24]. - The 2025 brand communication strategy aims to enhance online presence and create annual brand events and product promotion plans [26]. - The company plans to develop a rich content ecosystem by collaborating with cross-industry influencers to create authentic and engaging narratives [29].