欧曼牵引车

Search documents
增量超万辆 份额提升行业第一 欧曼上半年销量“6连增”如何做到?
第一商用车网· 2025-07-20 13:34
Core Viewpoint - The article highlights the significant growth of the tractor market in the first half of 2025, particularly focusing on the outstanding performance of Foton Auman, which achieved a 47% year-on-year increase in sales, marking a net growth of over 10,000 units [2][3][5]. Group 1: Market Performance - In June 2025, the tractor market saw a year-on-year growth of over 30%, with cumulative sales reaching 270,000 units in the first half of the year, a 2% increase compared to the previous year, reversing a three-month decline [1][3]. - Foton Auman's sales in the tractor segment consistently outperformed the market, achieving a monthly average year-on-year growth rate of 51% and maintaining a market share exceeding 10% in several months [8][9]. - The overall heavy truck market faced challenges due to lower-than-expected demand in the road freight market, but Foton Auman managed to achieve a "six consecutive months of growth" in sales [3][5]. Group 2: Competitive Position - Foton Auman's market share in the tractor segment reached 12.43% in the first half of 2025, an increase of 3.84 percentage points from the previous year, making it the industry leader in both market share and net growth [8][11]. - The company's success is attributed to its diverse product offerings across multiple segments, including AMT automatic transmission trucks, which have gained significant market acceptance [10][14]. Group 3: New Energy Vehicles - The sales of new energy tractors surged by 266% in the first half of 2025, with Foton Auman selling 5,224 units, representing a 319% increase year-on-year and a market share of 8.93% [15][17]. - Foton Auman's performance in the battery swap tractor segment was particularly notable, with sales reaching 4,147 units, a staggering 595% increase, making it the industry leader in this category [18][20]. - The penetration rate of new energy vehicles in the tractor market exceeded 20% for six consecutive months, indicating a growing trend towards electrification in the heavy truck sector [17][21].