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欧莱雅,以“制茶之道”探索“绿色马拉松”
第一财经· 2025-05-09 12:07
Core Viewpoint - L'Oréal has been committed to sustainable development for 25 years, integrating it into every aspect of its operations and employee mindset, emphasizing the importance of both business success and sustainability achievements [2][4][15]. Group 1: Sustainable Development Journey - L'Oréal began its journey towards sustainable development 25 years ago, likening it to the meticulous process of tea cultivation, which requires careful nurturing and attention to detail [1][4]. - The company has achieved significant milestones, including a 91% renewable energy usage rate in its operations and a 54% reduction in water consumption per unit of product [2][4]. - In 2024, L'Oréal reported a global sales revenue of €43.48 billion, with a 5.1% growth and a record 20% operating profit margin, reinforcing its leadership in the beauty industry [2][4]. Group 2: Sustainable Innovation and Packaging - L'Oréal's sustainable innovation framework includes a focus on product, consumption, packaging, and technology, with a specific emphasis on the 3R principles: Reduce, Replace, and Recycle [4][10]. - The company has introduced eco-friendly packaging solutions, such as using 100% recyclable materials and offering refillable options for popular products, which cater to both consumer needs and environmental sustainability [8][10]. - L'Oréal's commitment to sustainability is evident in its packaging lab, which showcases innovative designs that minimize environmental impact [6][8]. Group 3: Engaging with Gen Z Consumers - L'Oréal recognizes the shift in consumer behavior among Gen Z, who prioritize sustainable consumption, with 99% supporting the concept [10][11]. - The company actively engages with young consumers through forums and initiatives to understand their perspectives and address their concerns regarding sustainable products [11][12]. - L'Oréal has launched various projects, such as biodiversity initiatives and recycling programs, to promote sustainable practices among younger audiences [12][15]. Group 4: Collaborative Efforts and Future Goals - L'Oréal emphasizes the importance of collaboration in achieving sustainable development, likening it to the need for quality water in making good tea [14][15]. - The company has initiated the "Tomorrow Partners" program, which aims to unite experts, media, and consumers to contribute to sustainability efforts [15][16]. - By 2030, L'Oréal aims to reach 150 million consumers in China, focusing on Gen Z, mature women, and men, while ensuring all its operations in China utilize 100% renewable energy [17][16].