Core Viewpoint - The article emphasizes the evolving cultural and entertainment preferences of young people, highlighting their shift towards more sophisticated aesthetic experiences and interactive cultural activities [2][3]. Group 1: Young People's Cultural Shift - Young individuals are increasingly dissatisfied with monotonous entertainment and are seeking higher-level aesthetic experiences, such as cultural deep tours and live performances [3]. - The rise of affordable cultural events, such as live music festivals and small theater performances, reflects a growing trend where over 40.1% of young consumers prioritize emotional value and personal interests in their spending [5]. - A notable event, the "Beauty's Universal Attraction" live concert organized by L'Oréal, exemplifies this trend, featuring popular artists and creating a memorable experience for attendees [5][10]. Group 2: L'Oréal's Engagement with Youth - L'Oréal's CEO emphasized the importance of connecting with young people, viewing them as key change-makers in the beauty industry [12]. - The company is actively transforming into a beauty tech firm, investing over €1 billion (approximately ¥73 billion) annually in research and development, with a notable increase in spending over the past decade [16][17]. - L'Oréal's initiatives, such as the "Interesting Youth" program and the first beauty tech hackathon, aim to empower young innovators and explore the digital future of the beauty industry [20][21]. Group 3: Beauty and Technology Integration - L'Oréal is committed to integrating beauty with technology, showcasing innovative products at events like the Viva Tech exhibition, which highlight the potential of AI in beauty solutions [17][18]. - The company believes that traditional beauty and technology can coexist and enhance each other, as demonstrated by its historical focus on scientific innovation [13][14]. - The hackathon focuses on four main areas of beauty tech innovation, aiming to foster collaboration between industry and academic resources to support young talent [21][22]. Group 4: Long-term Commitment to Youth Empowerment - L'Oréal has a long-standing commitment to empowering youth, having initiated the "Interesting Youth" project 22 years ago, which has evolved to include various innovative support measures [25][27]. - The company continues to adapt its programs to meet the changing needs of young people, emphasizing creativity, innovation, and social responsibility [24][27].