Core Viewpoint - Mitsubishi has officially exited the Chinese market, ceasing production of its brand vehicles, while struggling in other markets, particularly the U.S., where sales have significantly declined [1][4][20]. Group 1: Company Performance - In 2025, Mitsubishi's annual sales in the U.S. reached 94,800 units, a year-on-year decline of 13.7%, which is lower than the sales of the Toyota Corolla Cross in the same period [4][20]. - For the first half of the 2025 fiscal year (April-September 2025), Mitsubishi reported a net loss of 9.2 billion yen, marking its first half-year loss in five years [6][22]. - The company anticipates a drastic 76% reduction in net profit for the entire 2025 fiscal year (April 2025 - March 2026) [6][22]. Group 2: Electric Vehicle Strategy - Mitsubishi has adopted a conservative approach to electrification, having canceled its plans for developing pure electric vehicles independently and instead focusing on plug-in hybrid technology [7][24]. - The company has decided to collaborate with Nissan and Honda for the development of pure electric vehicles, indicating a shift in its strategic priorities [7][24]. Group 3: Market Competition - Despite exiting China, Mitsubishi faces increasing competition from Chinese automakers in Southeast Asia and the Middle East, where it has shifted its focus [13][29]. - In Thailand, Chinese brands occupy five of the top ten sales positions, with BYD and MG selling 41,000 and 22,700 units respectively, surpassing Mitsubishi's 22,400 units [13][29]. - Mitsubishi plans to revive the Pajero model in its Thai factory, highlighting its commitment to the Southeast Asian market, which is also a key area for Chinese automakers [15][31].