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“客从海上来”趋势明显,我国邮轮经济乘风破浪
Core Viewpoint - The Chinese cruise market is experiencing a significant recovery, with the introduction of domestic large cruise ships like the "Aida·Modu" set to operate in Tianjin from April to October 2027, indicating a strategic expansion into the northern market [1][2]. Group 1: Market Expansion and New Developments - Aida Cruises announced the deployment of its first domestic large cruise ship, "Aida·Modu," in Tianjin, marking a long-term operational strategy outside of Shanghai [2]. - The Tianjin International Cruise Home Port is recognized as the largest cruise home port in northern China, aiming to attract more tourists from surrounding provinces [2]. - The "Aida·Modu" will offer new experiences, including a summer theme season featuring immersive Chinese animation interactions and a special long cruise to Hokkaido in 2025 [1][2]. Group 2: Growth in Cruise Tourism - The cruise tourism sector is witnessing a surge, with a 67.8% year-on-year increase in international cruise passengers in Q1, reaching 328,000 [5]. - The implementation of visa-free policies for foreign tourists arriving by cruise has contributed to the growing trend of "arriving by sea" [5]. - Major cruise lines are expanding their offerings in China, with multiple ships scheduled to operate from various ports during the summer season [6]. Group 3: Economic Impact and Industry Development - The cruise economy is becoming a new highlight in cultural tourism, with expectations for a second golden decade of development in the Chinese cruise market [1][6]. - The cruise industry is not just a transient business; it stimulates a full chain of consumption, including food supply, port services, and onshore activities [6]. - The Chinese cruise industry is evolving into a comprehensive ecosystem centered around culture, art, and technology, with a focus on brand and operational development [7].